5S slight camera upgrade very minor... and a fingerprint sensor?... talk about a big big disappointment, while other competitors are working on something BIG/New Apple is just doing the same darn thing, minor spec bumps
doing the same thing over and over = insanity , they simply wont survive for long.. Apple you have work to do !
What are competitors bringing to the table that's "BIG/New"? Unless you quite literally mean "big" as in "bigger screen"
Actually, a fingerprint sensor and camera upgrades are exactly the kinds of gimmicky little features Samsung adds to each of their new phones, so I guess Apple is just playing the same game. Of course Apple's "gimmicks" will probably better implemented, as usual.