Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
56,556
19,305



TBWA\MAL, Apple's longtime advertising agency partner, has made two major leadership changes, reports Adweek.

Geoff Edwards and Chuck Monn are both now creative directors at MAL's LA headquarters, working under chief creative officer Brent Anderson.

tbwacreativedirectorsapplecampaigns.jpg

Edwards is going to be overseeing ad creation for Apple's services, such as Apple TV+, Apple Music, and Apple Pay, while Monn will work on iPhone-related content. In a statement, Edwards, who is new to TBWA, called Apple the "best brand in the world."
"When you get a call from Brent Anderson to work on the best brand in the world, in the house that Lee Clow and Steve Jobs built, the decision is easy."
Edwards previously worked at R/GA on advertisements for companies like Nike, Disney, and Pepsi, while Monn has spent the past 20 years at TBWA working on campaigns promoting Mac, iPhone, and iPad, including the recent "Behind the Mac" series.

Article Link: Apple's Ad Agency TBWA\MAL Appoints New Leaders for Apple Services and iPhone
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.