http://www.youtube.com/watch?v=MimCZikP8cY http://brainstormtech.blogs.fortune.cnn.com/2009/10/28/apples-2009-ad-budget-half-a-billion/ Those Get-a-Mac spots aren't cheap, but they deliver a lot of bang for the buck Apple (AAPL) shells out a ton of money for advertising. In fiscal 2009 it spent $501 million, according to the 10-K form filed Tuesday. That's up from $486 million in 2008 and $467 million in 2007. But half a billion doesn't seem like so much when it's compared with the $1.4 billion Microsoft (MSFT) spent in fiscal 2009, or the $811 million Dell (DELL) spent on ads I can't remember ever seeing. In fact, as a percentage of revenue, Apple has actually been decreasing its ad spending every year for the past eight, from nearly 5% in 2001 to 1.37% today (1.17% if you use non-GAAP revenue). That's less than half the 3.6% of revenue Research in Motion's (RIMM) spends advertising BlackBerries. (See chart below.) Fiscal 2009: Guess we know who gets more bang for the buck.