Well, we'll see how many people Apple can hire to find the next Steve Jobs. At least now they figured out Craig is the one to do the keynotes (and he's a great and smooth presenter, better than Tim/Phil).
Apple is fighting an uphill battle here. Those who like Apple, kinda gets the Apple way. However, majority of consumers don't care. All they care is which one has less sticker price, and which one carry the status quo. Apple actually was at the status quo part (and still is in some parts). But Samsung is quickly taking that spot with brute force marketing, and throwing everything under the kitchen sink (which actually can work in some markets that have extreme short attention span, like Asian market). Speaking of Asian market, remember that this was the market where Nokia and Sony Ericsson used to rule by releasing new feature phones every few months. They are not used to Apple's longer product cycle.
History is repeating itself. Just like how most people have PCs. It's cheaper, and have stickers on them.
On the other hand, I think as a company, obviously Apple is the smarter one, playing a much longer game than the others (Samsung is exception as they make everything under the sun, literally). We see companies like RIM, Nokia, Motorola come and gone, while Apple just keep on going and going. I do feel the momentum is a bit blunt right now, but come next year or so, I can see Apple picking up. We are going to see growth, and as people having more and more money (especially China), they would start to gratify towards Apple, as long as Apple can maintain their status quo without cheapening their image. Speaking of China, Apple knew this, thus they have been heavily focused on China for the last couple of years (even while Jobs was still around).
In the short term, all I ask for is a waterproof iPhone, or at least do the coating like the Moto X/G. Come on Apple, Moto G, a $200 phone, has such coating.
