More advanced neural networks in order to design better watch bands.
J/K! In all seriousness, it's intriguing stories like these that make me wonder about Apple's hidden direction. On the surface, their new rMBPs suck, iPhone is (relatively) stagnant, they kill off the AirPort Extreme, and seem to care about catering to the hipster market more than creative professionals. Yet, deep within, they are innovating along the silicon, machine learning, and neural network frontiers.
Realistically, Apple, Inc. has some of the best minds in the world working on secret, probably earth-shattering, concepts. I can only deduce that their 'emoji and watch band' focus is simply a front as they await the proper time to reveal the next stage in technological revolution, as Apple has been known to do in the past (e.g., iPhone, iPad, multiple Mac generations, TouchID, Apple Pay, etc.).
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Cool. Now can you get Siri to do anything right for once?
Dude, my first response it to agree with you. I will say, though, that Siri has been pretty on point for me recently (for Siri).