Apple's Angela Ahrendts to Join Ralph Lauren Board of Directors This August

Discussion in 'Mac Blog Discussion' started by MacRumors, May 9, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The Ralph Lauren Corporation today announced that it intends to add Angela Ahrendts to the company's Board of Directors this August. Along with Ahrendts, Qurate Retail CEO Michael George will be added to the board, bringing the number of directors to 13.

    Ahrendts joined Apple as the Senior Vice President of Retail in May 2014, where she now spearheads the company's retail strategy, contributes to real estate and development areas, and oversees the operation of Apple's physical stores around the world. Prior to joining Apple, she was CEO of Burberry, Executive Vice President at Liz Claiborne, and President of Donna Karan International.


    In joining Ralph Lauren's board, Lauren himself said one of the reasons the company chose Ahrendts was due to her "deep expertise in luxury retail."
    Last September, Ahrendts climbed to the 13th spot on Fortune's "Most Powerful Women" list for 2017, rising from 14th in 2016 and 16th in 2015. During her time with Apple, she has launched the company's new "Today at Apple" retail initiative, offering a range of classes on coding, art, music, design, and photography at Apple stores around the world. Ultimately, Ahrendt's goal with the new program is to change the perception of Apple stores as "forums" or "town squares," and not places where you go to just shop.

    While George has been appointed to the board effective today, May 9, Ahrendts will be nominated for election at the company's annual stockholders meeting in August. Ahrendts will retain her duties at Apple following her appointment to Ralph Lauren's board.

    Article Link: Apple's Angela Ahrendts to Join Ralph Lauren Board of Directors This August
  2. Blackstick macrumors 6502a


    Aug 11, 2014
    Sunny South Florida
    Briefly met her my last year in Apple Retail. She’s a typical retail executive, polite and humble in person to the rank and file Leads and store managers- probably a total ball-buster to her direct reports.
  3. ferdinandcc macrumors member

    Jun 8, 2011
    Caloocan City, Philippines
    She’ll be a fantastic addition to their board, so congratulations to them.
  4. pete2106 Suspended


    Dec 7, 2012
    She's ruined Apple Stores. It's a soul destroying experience going into them these days.
  5. Kaibelf Suspended


    Apr 29, 2009
    Silicon Valley, CA
    That’s how it should be though. Burberry didn’t turn around on it’s own.
  6. MonstaMash macrumors regular


    Dec 24, 2011
    Soul destroying? Seems like a bit of a hyperbole? I've been to a few and have always been instantly greeted. Staff have been friendly.

    Compare this other technology stores, like AT&T, where all the staff are looking down and texting when you walk in :D
  7. Kaibelf Suspended


    Apr 29, 2009
    Silicon Valley, CA
    Why exactly? People seem to enjoy them a great deal and they are as busy as ever if not more.
  8. topgunn macrumors 65816


    Nov 5, 2004
    Nobody goes there anymore. It's too crowded.
  9. bbednarz macrumors 65816


    Nov 16, 2017
    The stores themselves are fine. For how crowded they are I never see products knocked over or out of place. All of the staff I have ever dealt with are nice and friendly. The issue is that there are too many people in the store. Just walking through the store by me in Illinois is a chore, thankfully they are relocating it in the mall and expanding.
  10. Denmac1 macrumors 6502a


    Apr 22, 2007
    Lost in Space
    I remember my first experience at the Palo Alto store when I bought the first iPod. Then, to me, it was truly a 'magical' experience.
    The last time I was in a store. it was last October when I picked up my MBP. I was passed through 3 persons to get to the end results. I was not impressed with what I felt was a very impersonal experience. Then I received an email asking how I felt my interaction with 'John' was. How in the heck was I to know when no one wears a name badge anymore and they don't identify themselves when you speak with them.
    To me, warm & fuzzy has become cold & clinical, IMHO.
    Of course at this point, Apple has nothing new to offer me, so I guess I don't need to go back anyway.
  11. TomaxXamot macrumors regular


    Jan 15, 2009
    Seattle, Washington
    This is irreleveant to the article, but I haven’t been able to stand her, and a couple of the other execs whose names escape me, since the March 2016 keynote.

    Phil Schiller was being a total ass saying how it was ‘really sad’ that there are millions of people using computers that are 5 years old. Video cuts to Angela and other execs shaking their millionaire heads at how pathetic those people are. It was very, very offputting to me.
  12. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Its hard to believe anything credible in your post without literal examples. I reside in a fairly large city and three Apple Stores have been restructured under her reign and they appear better than before with a sense of style and the Energy is always positive with a decent amount of customers flocking in and out regularly. The product placement and ease of locating what you’re seeking could not be Easier.
  13. technole macrumors 6502


    Sep 22, 2017
    Uh huh sure. This is what the only Apple Store in Korea looks like.

  14. pete2106 Suspended


    Dec 7, 2012
    The last time I was there was to get my Apple watch looked at as it wasn't holding any battery charge. I made my appointment online and turned up 10 minutes early. I'd waded through the crowd of people to try and find someone to check in with. Fought my way upstairs to the genius bar and was sat at a table to wait. After about 20 minutes past my appointment time someone came up to make sure that I was checked in, 40 minutes after my appointment time they came back to check that I was checked in. By that point I was so bored, I started live tweeting about all the people coming in after me, being seen to, and leaving. An hour after my appointment time, I got bored with tweeting. Finally, an hour and a half after my appointment time, someone came to look at my watch. After another half an hour of fiddling with it, he announced that they don't have the equipment any more to look at series 1 Apple Watches and that it would need to be sent away to be tested. I sent it off with them, and a week later they called to say it was back. When I got in, they told me that they had screwed up and sent the watch for an out-of-warranty replacement without telling me. Because of this, they actually gave me a brand new watch for free so I shouldn't complain about that part.

    I wish I could even say that this was an isolated experience but it's never been a good experience. And that's just servicing. I gave up ages ago on trying to buy anything in the store.
  15. teknikal90, May 9, 2018
    Last edited: May 9, 2018

    teknikal90 macrumors 68040


    Jan 28, 2008
    Vancouver, BC
    how so?
    I love going in there and seeing old grandparents listening to classes on how to email and imessage and share photos of family.
    I'm usually a skeptic of all this fluffy marketing stuff but those classes are such a good idea. It brings it back to why we have these tech other than bragging about them on internet forums.

    EDIT: Once I came to an apple store really early, before opening time (went in before work). The team leader had gathered all of the staff together in a circle and basically did a morning pow wow with the team.

    For 15 minutes asking them one by one what they think the strategy should be for the day, then determining the focus for the day, and then encouraging thoughts and quotes.

    I worked retail all my uni days and never experienced anything remotely as empowering as that. If that's Angela's doing, I think she'd doing an exceptional job.
  16. FatMax macrumors 6502


    Jun 28, 2007

    That’s why when you enter an Apple Store there are always 1-2 people greeting you and asking if you have an appointment. You shouldn’t rush past them..
  17. Jimmy James macrumors 601

    Jimmy James

    Oct 26, 2008
    I try to live by generally only buying what I need and using what I already have. It's a great way to live.
  18. pankajdoharey macrumors 6502


    Feb 19, 2014
    Oz town, Jade City. Mars
    WoW! Thanks Tim for getting her fired like this. Enough of High end luxury nonsense. Thanks to her we got iPhoneX the most expensive phone in the world.
  19. Applebot1 macrumors 6502a

    Jan 4, 2014
    Interesting you say that. I feel they are very clinical. Just about efficiency of retail space. Not the same energy and enthusiasm as they once were.
  20. teknikal90 macrumors 68040


    Jan 28, 2008
    Vancouver, BC
    I think this also has to do with the fact that the number of people in these stores have increased tenfold.
  21. partsofspeech macrumors regular


    Apr 6, 2018
    The design of Apple stores puts a pretentious veil between Apple products and customers. They are more like a fashion show than a problem solving venue. Productivity in good style, to me, is the soul of Apple but they are losing it.
  22. CarlJ macrumors 68030


    Feb 23, 2004
    San Diego, CA, USA
    Nice pictures, but I'm not sure what you were trying to show - looks like a pretty store filled with people.

    topgunn was quoting a line from Yogi Berra, a baseball player, manager, and coach, from long ago who was quite famous for saying amusing and often self-contradictory things that made no sense (except sometimes they did). He once said of a popular restaurant, "Nobody goes there anymore. It's too crowded", with the second sentence clearly contradicting the first. I thought it was a smart reference in this thread, where people are complaining about how the Apple Stores are supposedly "soul destroying" and terribly unpopular, yet they're as crowded as ever.
  23. keysofanxiety macrumors G3


    Nov 23, 2011
    “Ahrendts will retain her duties at Apple following her appointment to Ralph Lauren's board.”
  24. creepyTowel macrumors newbie


    Apr 29, 2016
    Fabulous! Reminds me of "the food in this restaurant is disgusting -- and such small portions."
  25. MacManiac1 macrumors regular


    Sep 7, 2017
    Exactly what I thought when reading the earlier post. Yogi was a fantastic person and really entertaining.

Share This Page

39 May 9, 2018