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Apr 12, 2001
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The Ralph Lauren Corporation today announced that it intends to add Angela Ahrendts to the company's Board of Directors this August. Along with Ahrendts, Qurate Retail CEO Michael George will be added to the board, bringing the number of directors to 13.

Ahrendts joined Apple as the Senior Vice President of Retail in May 2014, where she now spearheads the company's retail strategy, contributes to real estate and development areas, and oversees the operation of Apple's physical stores around the world. Prior to joining Apple, she was CEO of Burberry, Executive Vice President at Liz Claiborne, and President of Donna Karan International.

AP_keynote_2017_wrap-up_Angela_Today-at-Apple.jpg

In joining Ralph Lauren's board, Lauren himself said one of the reasons the company chose Ahrendts was due to her "deep expertise in luxury retail."
"I am delighted to welcome Angela and Mike to the Board of Directors," said Mr. Ralph Lauren, Executive Chairman and Chief Creative Officer. "Angela is an industry leader and innovator with deep expertise in luxury retail and an outstanding track record of growing global brands. Mike brings invaluable experience as a senior leader and board member, helping companies drive consumer engagement and growth. Their counsel will be incredibly valuable as we continue to build the future for our iconic brand."

Ms. Ahrendts said, "I have admired Ralph and been inspired by his pure global lifestyle vision for many years. It is an honor to join this Board as he and Patrice continue to evolve and expand his incredible aesthetic."
Last September, Ahrendts climbed to the 13th spot on Fortune's "Most Powerful Women" list for 2017, rising from 14th in 2016 and 16th in 2015. During her time with Apple, she has launched the company's new "Today at Apple" retail initiative, offering a range of classes on coding, art, music, design, and photography at Apple stores around the world. Ultimately, Ahrendt's goal with the new program is to change the perception of Apple stores as "forums" or "town squares," and not places where you go to just shop.

While George has been appointed to the board effective today, May 9, Ahrendts will be nominated for election at the company's annual stockholders meeting in August. Ahrendts will retain her duties at Apple following her appointment to Ralph Lauren's board.

Article Link: Apple's Angela Ahrendts to Join Ralph Lauren Board of Directors This August
 

MonstaMash

macrumors regular
Dec 24, 2011
201
78
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
Soul destroying? Seems like a bit of a hyperbole? I've been to a few and have always been instantly greeted. Staff have been friendly.

Compare this other technology stores, like AT&T, where all the staff are looking down and texting when you walk in :D
 

bbednarz

macrumors 65816
Nov 16, 2017
1,366
3,421
Chicago
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
The stores themselves are fine. For how crowded they are I never see products knocked over or out of place. All of the staff I have ever dealt with are nice and friendly. The issue is that there are too many people in the store. Just walking through the store by me in Illinois is a chore, thankfully they are relocating it in the mall and expanding.
 

Denmac1

macrumors 6502a
Apr 22, 2007
675
740
Lost in Space
I remember my first experience at the Palo Alto store when I bought the first iPod. Then, to me, it was truly a 'magical' experience.
The last time I was in a store. it was last October when I picked up my MBP. I was passed through 3 persons to get to the end results. I was not impressed with what I felt was a very impersonal experience. Then I received an email asking how I felt my interaction with 'John' was. How in the heck was I to know when no one wears a name badge anymore and they don't identify themselves when you speak with them.
To me, warm & fuzzy has become cold & clinical, IMHO.
Of course at this point, Apple has nothing new to offer me, so I guess I don't need to go back anyway.
 

TomaxXamot

macrumors 6502
Jan 15, 2009
263
252
Vancouver, BC
This is irreleveant to the article, but I haven’t been able to stand her, and a couple of the other execs whose names escape me, since the March 2016 keynote.

Phil Schiller was being a total ass saying how it was ‘really sad’ that there are millions of people using computers that are 5 years old. Video cuts to Angela and other execs shaking their millionaire heads at how pathetic those people are. It was very, very offputting to me.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
35,591
38,739
She's ruined Apple Stores. It's a soul destroying experience going into them these days.

Its hard to believe anything credible in your post without literal examples. I reside in a fairly large city and three Apple Stores have been restructured under her reign and they appear better than before with a sense of style and the Energy is always positive with a decent amount of customers flocking in and out regularly. The product placement and ease of locating what you’re seeking could not be Easier.
 

pete2106

Suspended
Dec 7, 2012
329
978
Its hard to believe anything credible in your post without literal examples. I reside in a fairly large city and three Apple Stores have been restructured under her reign and they appear better than before with a sense of style and the Energy is always positive with a decent amount of customers flocking in and out regularly. The product placement and ease of locating what you’re seeking could not be Easier.

The last time I was there was to get my Apple watch looked at as it wasn't holding any battery charge. I made my appointment online and turned up 10 minutes early. I'd waded through the crowd of people to try and find someone to check in with. Fought my way upstairs to the genius bar and was sat at a table to wait. After about 20 minutes past my appointment time someone came up to make sure that I was checked in, 40 minutes after my appointment time they came back to check that I was checked in. By that point I was so bored, I started live tweeting about all the people coming in after me, being seen to, and leaving. An hour after my appointment time, I got bored with tweeting. Finally, an hour and a half after my appointment time, someone came to look at my watch. After another half an hour of fiddling with it, he announced that they don't have the equipment any more to look at series 1 Apple Watches and that it would need to be sent away to be tested. I sent it off with them, and a week later they called to say it was back. When I got in, they told me that they had screwed up and sent the watch for an out-of-warranty replacement without telling me. Because of this, they actually gave me a brand new watch for free so I shouldn't complain about that part.

I wish I could even say that this was an isolated experience but it's never been a good experience. And that's just servicing. I gave up ages ago on trying to buy anything in the store.
 

teknikal90

macrumors 68040
Jan 28, 2008
3,216
1,703
Vancouver, BC
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
how so?
I love going in there and seeing old grandparents listening to classes on how to email and imessage and share photos of family.
I'm usually a skeptic of all this fluffy marketing stuff but those classes are such a good idea. It brings it back to why we have these tech other than bragging about them on internet forums.

EDIT: Once I came to an apple store really early, before opening time (went in before work). The team leader had gathered all of the staff together in a circle and basically did a morning pow wow with the team.

For 15 minutes asking them one by one what they think the strategy should be for the day, then determining the focus for the day, and then encouraging thoughts and quotes.

I worked retail all my uni days and never experienced anything remotely as empowering as that. If that's Angela's doing, I think she'd doing an exceptional job.
 
Last edited:

FatMax

macrumors 6502
Jun 28, 2007
398
103
Norway
The last time I was there was to get my Apple watch looked at as it wasn't holding any battery charge. I made my appointment online and turned up 10 minutes early. I'd waded through the crowd of people to try and find someone to check in with. Fought my way upstairs to the genius bar and was sat at a table to wait. After about 20 minutes past my appointment time someone came up to make sure that I was checked in, 40 minutes after my appointment time they came back to check that I was checked in. By that point I was so bored, I started live tweeting about all the people coming in after me, being seen to, and leaving. An hour after my appointment time, I got bored with tweeting. Finally, an hour and a half after my appointment time, someone came to look at my watch. After another half an hour of fiddling with it, he announced that they don't have the equipment any more to look at series 1 Apple Watches and that it would need to be sent away to be tested. I sent it off with them, and a week later they called to say it was back. When I got in, they told me that they had screwed up and sent the watch for an out-of-warranty replacement without telling me. Because of this, they actually gave me a brand new watch for free so I shouldn't complain about that part.

I wish I could even say that this was an isolated experience but it's never been a good experience. And that's just servicing. I gave up ages ago on trying to buy anything in the store.


That’s why when you enter an Apple Store there are always 1-2 people greeting you and asking if you have an appointment. You shouldn’t rush past them..
 

Jimmy James

macrumors 603
Oct 26, 2008
5,464
4,048
Magicland
This is irreleveant to the article, but I haven’t been able to stand her, and a couple of the other execs whose names escape me, since the March 2016 keynote.

Phil Schiller was being a total ass saying how it was ‘really sad’ that there are millions of people using computers that are 5 years old. Video cuts to Angela and other execs shaking their millionaire heads at how pathetic those people are. It was very, very offputting to me.

I try to live by generally only buying what I need and using what I already have. It's a great way to live.
 

partsofspeech

macrumors regular
Apr 6, 2018
233
255
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
The design of Apple stores puts a pretentious veil between Apple products and customers. They are more like a fashion show than a problem solving venue. Productivity in good style, to me, is the soul of Apple but they are losing it.
 
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CarlJ

macrumors 603
Feb 23, 2004
5,414
9,428
San Diego, CA, USA
Uh huh sure. This is what the only Apple Store in Korea looks like.
Nice pictures, but I'm not sure what you were trying to show - looks like a pretty store filled with people.

topgunn was quoting a line from Yogi Berra, a baseball player, manager, and coach, from long ago who was quite famous for saying amusing and often self-contradictory things that made no sense (except sometimes they did). He once said of a popular restaurant, "Nobody goes there anymore. It's too crowded", with the second sentence clearly contradicting the first. I thought it was a smart reference in this thread, where people are complaining about how the Apple Stores are supposedly "soul destroying" and terribly unpopular, yet they're as crowded as ever.
 
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