Apple's April 20 Event Page Offers Up Morphing AR Logo

[MacRumors]

Apple's first 2021 event, "Spring Loaded," is set to take place on Tuesday, April 20. Apple has designed a special multi-colored logo for the occasion, and if you visit the Events website on an iPhone or iPad, you can see an augmented reality version.

Just tap on the colorful Apple logo on the page to open Apple's AR viewer, where you can scan the room and see the shifting logo in action. You can also view it in "Object" mode to see how it moves, with the Apple portion and the leaf swirling away from one another.

https://twitter.com/x/status/1382004503155634179

Apple often creates interesting graphics for its events and has used the morphing augmented reality logo in the past.

Apple's "Spring Loaded" event will be digital only and will be livestreamed in the Apple TV app and on the events page, but those who cannot attend can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

The event is expected to see the launch of new iPad Pro models, a new iPad mini, and perhaps the AirTags that have long been in the works. Apple could also surprise us with new Macs, though those may be slated for launch later in the year.

Article Link: Apple's April 20 Event Page Offers Up Morphing AR Logo

 

[Expos of 1969]

Wow....zzzzzz......

 

[Eorlas]

alright all y'all who look at these things and figure out what's happening, please tell me if there will be a new ATV launched

 

[Anson_431]

Apple pencil maybe? (just a general feeling)

 

[trip1ex]

AR goggles? Or just more iPad Pro AR stuff.

 

[daved2424]

Mac Rumors: your source for all things incredible boring about Apple logos.

Come on guys, get a flipping grip.

 

[Serban55]

Beautiful art

 

[darthbane2k]

Really going to need to see a better practical use case of AR than this from Apple. It’s been years now and I’m still not convinced

 

[d5aqoëp]

Why are companies like Apple hell bent on AR nonsense? It will never become mainstream and go the way of 3D Blue-Ray and 3D TVs. It might find niche but limited uses though.
Give us some true innovative next level stuff.

 

[svish]

Really like the AR surprise included with the recent apple events

 

[TravelsInBlue]

They’re still trying to make AR happen?

 

[Vance9991]

Kind of fun!

 

[contacos]

iPad Pro with new Apple Pencil which includes adaptive color selection

 

[magicschoolbus]

I suspect an improved Apple Pencil with more features/gestures.

 

[mazz0]

Well that’s disappointing. However much Apple want it to be, AR just isn’t interesting.

 

[jayducharme]

Given the logo design, I predict they'll announce an Apple Slinky with built-in FindMy.

(EDIT: I just played around with that AR logo. That's wicked cool!)

 

[JosephAW]

Apple is changing their logo?

 

[iamgalt]

Aren't there a ton of rumors about AirTags having an AR component? Maybe a sign that they are finally being released? Unfortunately, I don't have much use for them, so it doesn't really matter to me either way. Can't wait to watch the event though. I'll be working from home that day to watch it.

 

[rmoliv]

That says "Apple Glasses" all over it. Which is disappointing, it's something I and most people have no use for.

 

[_Spinn_]

Neat. This is the first time I've been able to try out the AR Easter egg for their events.

I'm getting Apple Pencil vibes.

 

[citysnaps]

Really going to need to see a better practical use case of AR than this from Apple. It’s been years now and I’m still not convinced

Do you really believe this was intended to be an AR "use case?"

 

[szw-mapple fan]

Really going to need to see a better practical use case of AR than this from Apple. It’s been years now and I’m still not convinced

The AR models of the products are a pretty good use imo. Helped me choose an iPhone size without going to the store.

 

[darthbane2k]

Do you really believe this was intended to be an AR "use case?"

Well it’s the only thing they’ve actually done with it thus far

 

[Gasu E.]

alright all y'all who look at these things and figure out what's happening, please tell me if there will be a new ATV launched

I'm hoping for an ATV. But I believe the AR is for AirTags, which will be supported by AR being added to the FindMy app.

 

[Gasu E.]

That says "Apple Glasses" all over it. Which is disappointing, it's something I and most people have no use for.

I think the AR is about AirTags. They will use an AR indicator to show you exactly where you left your keys.