I think they're giving out free itunes cards to Mac buyers to popularize the MacApp store.
They probably want people to get used buying all their software from MacApp store (as opposed to Bestbuy or Amazon's mac software store) so that they can control the entire ecosystem.
I think I'd prefer if they gave out AppleTV's (that's about $100, and it gets them into people's living room's) with perhaps an $25 iTunes card to get people used to renting movies/shows on their hardware.
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They probably want people to get used buying all their software from MacApp store (as opposed to Bestbuy or Amazon's mac software store) so that they can control the entire ecosystem.
I think I'd prefer if they gave out AppleTV's (that's about $100, and it gets them into people's living room's) with perhaps an $25 iTunes card to get people used to renting movies/shows on their hardware.
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