I was on a local computer show's discussion board and suggested they do a show showcasing what Mac OS X can do as an alternative to the ever growing frustrations with Windows.. one of the replies was "Apple's are far more expensive for what you get compaired to a Windows Machine"...to which I fired back with the build quailty, iLife, total cost of ownership etc etc. It got me thinking that Apple's biggest issue is misconception. I live in a small town in NE PA...while we aren't Farm Land, we're no NYC and the same goes for the surrounding areas. Both NY and Philly are about an hour and a half away so we don't have Apple Store's around the corner. People here simply don't know what OS X can do and after I bought one, my entire family is almost totally switched. The general public thinks Macs are too expensive (Mini!!), incompatible with PCs file formats (when Apple actually adhears to standards better than Windows) etc etc. Apple is changing this slowly with the iPod and the Mini but I think they really should push Tiger with a marketing blitz..... ok, discuss!