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Apple's annual Black Friday shopping event has kicked off in the United States, with Apple offering customers Apple Store gift cards worth up to $150 with the purchase of select devices including Macs, iPhones, iPads, and Apple Watches.

appleblackfridayevent2017-800x429.jpg

Apple is offering gift cards for a range of products, but many newer devices, including the iPhone X and the Apple Watch Series 3, are not included in the promotion. Gift card amounts by product:

- iMac, Mac Pro, MacBook, MacBook Pro, and MacBook Air - $150 gift card
- iPhone 6s and 6s Plus - $50 gift card
- iPhone 7 and 7 Plus - $50 gift card
- Apple Watch Series 1 - $25 gift card
- 5th-generation iPad - $50 gift card
- iPad mini 4 - $50 gift card
- iPad Pro - $100 gift card
- iPhone SE - $25 gift card

The gift card with purchase deal is available both online and in Apple's retail stores. Customers are limited to two gift cards per product category, and as usual, refurbished products and educational store purchases do not quality for a free gift card.

Apple's US Black Friday sale follows the launch of its Black Friday discounts in Australia and New Zealand, which started on Friday morning local time in those countries. Similar one-day deals are also being offered in several other countries in Europe and North America, including Canada, the UK, France, Germany, Spain, Italy, and more.

Many third-party retailers in the United Stated are offering better discounts than Apple on various iPhone, iPad, and Mac models, so it may be best to shop around before making a purchase. Make sure to check out our Black Friday roundup for all of the best deals we've found on Apple products and accessories.

Article Link: Apple's Black Friday Event Launches in the US With Free Gift Cards Up to $150
 
In the UK it’s a £120 gift card.

Funny how retail prices are converted from USD to GBP by replacing the symbol, by discounts are not.

Also, the usual justification of a higher cost of doing business doesn’t seem to stand here either. Unlike, hardware products, I can’t see how it costs Apple any more to give a gift card away in the UK than the USA.
 
Apple is rolling in enough dough that it apparently doesn't feel the need to offer any actual Black Friday sale prices on their products anymore.

Oh well, I don't buy anything from them that's not refurbished anyway - so I guess every day I buy from them is like Black Friday!

Not sure what you mean by "anymore." I don't recall Apple having any good BF deals in the past years.
 
such a disappointment, I'll check in target

What exactly were you expecting? Apples black Friday sales have never been really that competitive and will likely never compete with third-party retailers.

Third-party retailers offer the discount with Apple products, but not typically a gift card associated. However, purchasing from Apple requires the full price to be paid, but offers a variable amount on the gift card pending the product. So it depends what the consumer wants from the sale price itself.
 
Nothing to be excited about, as usual. You can find better deals elsewhere, but at least in EU buying directly from Apple is good for warranty since we have 24 months and the second year is provided by who sell you the device, so buying from Apple means 2 years of warranty.
As far as I know in the US you have 12 months only, so I'd never buy from Apple directly since you can usually find better prices through other retailers
 
What exactly were you expecting? Apples black Friday sales have never been really that competitive and will likely never compete with third-party retailers.

Third-party retailers offer the discount with Apple products, but not typically a gift card associated. However, purchasing from Apple requires the full price to be paid, but offers a variable amount on the gift card pending the product. So it depends what the consumer wants from the sale price itself.

I remember one year when apple was making a discount, in the last 7 years
 
I remember one year when apple was making a discount, in the last 7 years

Which indicates Apple is not really competing with any third-party retailers in store or online. This company has never been about discounting their products as it is just for the sake of Black Friday. Unless, if somebody purchases a product for full price, the gift card is merely a bonus.
 
In the UK it’s a £120 gift card.

Funny how retail prices are converted from USD to GBP by replacing the symbol, by discounts are not.

Also, the usual justification of a higher cost of doing business doesn’t seem to stand here either. Unlike, hardware products, I can’t see how it costs Apple any more to give a gift card away in the UK than the USA.

Man that's tight! It doesn't surprise me in the least though. They didn't get to be the world's most profitable company by giving stuff away, that's for sure!
 
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Managed to bag an Apple Watch 38mm Series 2 last night for £189 from BT - that the prezzie for the missus sorted, she only asked for a Fitbit so she'll be well chuffed!
 
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That's nice the SE is on the list, if the SE2 is released next year, perhaps I will wait until Black Friday to jump (May have to wait that long any way given the supply constraints with iPhones.)

Not surprised that folks like Best Buy have better deals.
 
Managed to bag an Apple Watch 38mm Series 2 last night for £189 from BT - that the prezzie for the missus sorted, she only asked for a Fitbit so she'll be well chuffed!
Unless she actually wanted a fitbit.
 
For Macs, do any UK resellers outside of Apple ever offer discounts at Christmas?

I don't think our resellers ever bother compared to the extent the US ones do, do they... pisses me right off this country sometimes. (same in the rest of Europe too.)
 
OMG, what gratitude !
Such incidental 150 discount is something that only Apple can do (while ripping the planet off with thousands of €$£¥ a customer)
Plus it's TAXFREE (ehhh, for Apple...)
I am soo excited - Tim is such a benefactor...
 
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OMG, that gratitude !
While ripping the world off with thousands of €$£¥ a customer, here's an incidental 150 discount.
Plus it's TAXFREE (ehhh, for Apple...)
I am soo excited - Tim is such a benefactor...

It's just an offer, chill.

You don't have to buy anything, it isn't mandatory.
 
Like many places, I think apple's hoping people will blindly just buy because its black friday. Its a rather meager incentive to buy though.

It seems Black Friday is less and less of an event where you can get great deals.
 
She said 'fitness tracker' and was only looking into Fitbits since they were cheaper. Since Apple Watch does all a Fitbit does and more, she won't be disappointed.

I also use my Apple Watch primarily for a fitness tracker, mostly because to me it looks nicer than a Fitbit. Especially if I want to dress it up!

I don't think she'll be disappointed!
 
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