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Link? You'll have to point out exactly where Apple claim this is "their biggest sale ever," because as far as the Apple UK website is concerned, they do not say that. In fact the site makes no claims as to the size of the discounts offered or even the term "Black Friday."

People complaining because Apple are not offering enough discount: they are not obliged to do what you want. The discount is not enough for me to buy the Touch I wanted, but I'm sure not throwing my toys around because of it. Too expensive without the discount? Then don't buy. Not enough discount? Then don't buy.



So what discount would you consider "not pathetic?"

What I consider pathetic is that the student discount has a tag that says "save today" when infact it is the same exact price as it was before. The irony of this is that the sale - without the discount is a single dollar less.

I think that I'm more pissed off that the analysts are so far out of touch with EVERYTHING. We really shouldn't even wonder why the economy has taken a dump; these great analysts can't even predict a simple (almost predictable by historical trends) Black Friday sale.

Because I can't afford the product I want, I too, won't buy. Am I going to banish apple forever or throw my toys? No, most of my "toys" are apple branded, but I'm gonna go call dell from my iphone and confirm my purchase and delivery date for a $349 for an interim. At least I'll have the mild satisfaction of knowing I bought a dell from an apple product I guess.
 
I was really expecting more, given the economic times we're in.
These "discounts" are somehow insulting.
Insulting in the same way as a waitress would be miffed if you left her a few pennies as a tip.
 
£60 reduction on a Macbook - that's 5%. Well done Apple, the most pathetic "sale" yet. While every other high street chain is slashing prices, Apple carries on as if they hadn't heard there was an economic crisis.
 
Lols wow, no In-Ear headphones in sight. This basically means they're 2 months behind Job's original claim. Apple's going to be losing $80 for Bose's $90 headphones today.

The iPod discounts from Apple aren't that impressive compared to what Amazon offers. In fact, those discounts would only cover the tax for me. The Macs are SO tempting but my white MacBook is only into its 3rd year... :/
 
The drop in VAT (in the UK) next week is virtually the same as 'sale' prices today.

This has to be the world's biggest load of pooh ever.
 
O well

I think its these analyst that get use hyped up and get our hopes up that there are going to be these huge savings. I think if someone was on the fence on buying a computer from apple, $100 or so bucks would not be enough to sway them considering the original prices. And the lower the original price the lower the savings. I'm not suggesting they drop the prices for their computers to be that of a price of a candy bar but considering that all I heard was analyst saying they were going to be more competitive than usual, this is a slight disappoint.
 
Since Apple only discounted "consumer" lines why the heck couldn't they discount the new LED 24" Cinema Display?

Seriously, it goes with the MacBook and first display Apple made specifically for MacBook. And, specs are totally consumer line.

I wanted a $100 discount to help justify the purchase. I mean at $899 even with the iSight and speakers it is really overpriced... especially since we know it is not an IPS display.

I know, I am a sucker and will buy it anyways, but it sure would have been nice. Especially since I had intended to buy it the day it was available to purchase. Unlucky me...
 
It will be interesting to see if Apple start losing market share in the UK over the next couple of years. Their pricing is starting to look almost obscene in the current crisis.
 
The federal government discount in the U.S. is also allowing me to include the sale. It's still not fabulous but here is some of the pricing for those Federal Government workers:

Ipod classics - $213.00
Ipod Nanos - $129.00
Ipod Touch - $194.00
Imacs w/20" screen - $1076
Imacs w/24" screen - $1590
Macbooks - $939
Macbook Airs - $1691
Macbook Pros - $1839.00

I guess I'll be order my imac today because that's the best pricing I've seen for it....and a nano for my husband...and a classic for me...
 
Hey - does anyone know if I can go to the store to get the Fed Gov. discount or do I have to buy it online... If I could do it in the store I would buy the upgraded 24" Imac so I could walk out with it.... Thinking about upgrading to the larger hard drive, video card.... What would you guys do - I'm buying it this morning even if I have to do it online!!!
 
I've been waiting all week for this 'One day event' and found that they are only offering a pathetic £10.99 off the 32gb iPod Touch?? :rolleyes:

I think Apple need to go back and sharpen their pencils.

Very disappointing
 
Shouldnt it be the other way round?!
Nope :) I have probably 6 - 700 CDs alone to copy....he has probably less than 40 CDs... He wants the bigger nano though which he probably doesn't need... But, I'll get it for him anyway. This is how backwards we are - he likes to shop...I don't. The only time I like to shop is at Christmas!
 
One Day Sale, Plus VAT saving

For anyone wondering whether to buy today or not in the UK - note this..

http://www.macworld.co.uk/business/news/index.cfm?RSS&NewsID=23728

These prices (although displayed at 17.5 VAT are going to be charged at 15 VAT), so buying today (with the one day saving) is going to be better than waiting longer.

I don't need to buy today but this now seems a little more tempting. Especially as it is unlikely that Apple is going to have the post-Christmas crazy prices that most other retailers have.

Some food for thought here (for the next 11 hours or so..)
 
For anyone wondering whether to buy today or not in the UK - note this..

http://www.macworld.co.uk/business/news/index.cfm?RSS&NewsID=23728

These prices (although displayed at 17.5 VAT are going to be charged at 15 VAT), so buying today (with the one day saving) is going to be better than waiting longer.

I don't need to buy today but this now seems a little more tempting. Especially as it is unlikely that Apple is going to have the post-Christmas crazy prices that most other retailers have.

Some food for thought here (for the next 11 hours or so..)

I ordered a nano last night and it was shipped this morning. It was so quick given that i opted to engrave it.

Anyway, if they dont give me the £2.5, i am not bothered.
 
You don't have to buy it from apple.

You can get a 2.53 ghz macbook pro for $2,288.98 on amazon.com right now.

even with the student discount, it's around $100 cheaper on amazon.com than on apple due to sales tax.
 
Reading the Black Friday threads from prior years, folks complain about the same thing EVERY YEAR...

Apple doesn't NEED to discount to move ever-increasing quantities. We've been numbed by DellHPetc. who need to hack prices to keep the masses from scrutinizing the product too closely.


I agree.

Steve Jobs himself was on the call, a rarity, and he crowed about how Apple sold more handsets than RIM did. He also mentioned Apple's significant cash reserves of $25 billion and lack of debt.

Apple is already in the black, they don't need a BF to put them their.


http://www.tuaw.com/2008/10/21/apple-up-11-after-q4-conference-call/
 
I was really expecting more, given the economic times we're in.

Apple is in the same "economic times" as anyone else.

How about: "Given these hard economic times, I think you should give me half your money." After all, that would make it easier on me, so... why not?
 
1) I'm not mad, I'm embarrassed for them. If Apple and their fanbois think 4% is something to get excited about, great. I personally think anyone who figures 4% is exciting is an idiot, but YMMV.

2) I didn't.

3) Brilliant contribution. Did you make that up yourself, or was it a committee effort?

1) Whining about discounts is silly, especially before anyone knew what the discounts were.

2) Your prerogative.

3) Everyone on my small yellow bus were in on it.
 
1) Whining about discounts is silly, especially before anyone knew what the discounts were.

2) Your prerogative.

3) Everyone on my small yellow bus were in on it.
Did you actually read my original post?

I can buy a 20-inch iMac for A$1538 instead of A$1599, a saving of 4%. Alternatively I could walk a block away to an Apple reseller who is discounting $150 off all iMacs and save 9% (A$1449).

In what way is pointing out that a 4% discount is inferior to a 9% discount "whining"?

(BTW, love the yellow bus line. That's gold.)
 
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