Link? You'll have to point out exactly where Apple claim this is "their biggest sale ever," because as far as the Apple UK website is concerned, they do not say that. In fact the site makes no claims as to the size of the discounts offered or even the term "Black Friday."
People complaining because Apple are not offering enough discount: they are not obliged to do what you want. The discount is not enough for me to buy the Touch I wanted, but I'm sure not throwing my toys around because of it. Too expensive without the discount? Then don't buy. Not enough discount? Then don't buy.
So what discount would you consider "not pathetic?"
5 quid off an ipod - what a load of rubbish.
a nano for my husband...and a classic for me...
NopeShouldnt it be the other way round?!
For anyone wondering whether to buy today or not in the UK - note this..
http://www.macworld.co.uk/business/news/index.cfm?RSS&NewsID=23728
These prices (although displayed at 17.5 VAT are going to be charged at 15 VAT), so buying today (with the one day saving) is going to be better than waiting longer.
I don't need to buy today but this now seems a little more tempting. Especially as it is unlikely that Apple is going to have the post-Christmas crazy prices that most other retailers have.
Some food for thought here (for the next 11 hours or so..)
Reading the Black Friday threads from prior years, folks complain about the same thing EVERY YEAR...
Apple doesn't NEED to discount to move ever-increasing quantities. We've been numbed by DellHPetc. who need to hack prices to keep the masses from scrutinizing the product too closely.
Steve Jobs himself was on the call, a rarity, and he crowed about how Apple sold more handsets than RIM did. He also mentioned Apple's significant cash reserves of $25 billion and lack of debt.
I was really expecting more, given the economic times we're in.
1) I'm not mad, I'm embarrassed for them. If Apple and their fanbois think 4% is something to get excited about, great. I personally think anyone who figures 4% is exciting is an idiot, but YMMV.
2) I didn't.
3) Brilliant contribution. Did you make that up yourself, or was it a committee effort?
Did you actually read my original post?1) Whining about discounts is silly, especially before anyone knew what the discounts were.
2) Your prerogative.
3) Everyone on my small yellow bus were in on it.
I can buy a 20-inch iMac for A$1538 instead of A$1599, a saving of 4%. Alternatively I could walk a block away to an Apple reseller who is discounting $150 off all iMacs and save 9% (A$1449).