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Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award
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"the One Club website where awards are announced has a behind the scenes video that gives some insight into how it was filmed."
Where is it? I searched the website and couldn't find it.
Where is it? I searched the website and couldn't find it.
Darth Tulhu
macrumors 68020
Entertaining ad, even if it has NOTHING to do with the AirPods. I guess I'm to dense to get the correlation. 
Personally, my favorite Apple ad is the iPP How to Correctly Use a Computer .
I think it is one of the greatest ads Apple has ever made, and evangelizes the iPad quite effectively.
Personally, my favorite Apple ad is the iPP How to Correctly Use a Computer .
I think it is one of the greatest ads Apple has ever made, and evangelizes the iPad quite effectively.
Didn't even know the ad. At least it advertises a successful product, unlike the HomePod one with FKA Twigs that, brilliant as it may have been, pushed a dud.
Great ad! Reminded me a little bit of Fatboy Slim’s Weapon of Choice video by Spike Jonze (from almost 20 years ago 😳). Although the guy in the Bounce ad is cool, it’s tough to outcool Christopher Walken.
I don't know how these mega corporations think but I just saw this 2 min ad(I was under the impression that tv ads should be 30sec) and it didn't make me want to buy their Airpods, its just too vague, and a lot of luxury product companies use these vague ads like Mercedes.
"Mac vs PC" those ads made me want to buy a Mac from Apple.
"Mac vs PC" those ads made me want to buy a Mac from Apple.
That link takes you to a specific section of the page. The video is above it.
Or, try here: https://www.oneclub.org/awards/adcawards/-award/35329/bounce/bounce
I liked it. The sense of "freedom" of movement versus having wired headphones in the past hit me really well. Very well done.
I've been exercising and jogging with Airpods for the last few years. I do not own the Pros. I can twirl my head as fast as I can and they stay in. Never had one drop out.
What surprises me is the number of people wearing normal airpods on the airplane. I had to crank mine up to 80% just to hear them. I wear a sealing pair of LGs for the airplane but they hurt after a few hours.
I've been exercising and jogging with Airpods for the last few years. I do not own the Pros.
I can twirl my head as fast as I can and they stay in. Never had one drop out.What surprises me is the number of people wearing normal airpods on the airplane. I had to crank mine up to 80% just to hear them. I wear a sealing pair of LGs for the airplane but they hurt after a few hours.
Air pods stayed in ears but can only wonder what happened to the iPhone in his pocket
“Mac vs pc“ didn’t even cause a flicker of interest in buying a Mac either (similar to you not wanting to buy AirPods)
This ad didn’t make me buy AirPods either. But I previously bought them.
The add is metaphorical. Or - I guess It is also misleading that sidewalks, subway grates and car roofs can be playfully bounced upon (and even land you on the roof of a skyscaper). If your take-away was that this was an “exercising with AirPods” advertisement, you were more than “mislead”.
I like the ad but I'd say Apple has been pretty consistent with it's ads being in a similar stule and most are pretty good. The guy dancing around the train station though some didn't like it, I liked it. I think prefer the ad for airpods with the girl dancing around the city which was also released this year, though I think the Flume song used has a lot to do with preferring that one as well.
This is one of my favourite Apple ads ever. Advertising isn't so much about selling you on a list of features of a product, it's about selling you on a feeling and Spike Jonze's HomePod ad did that for me. It's beautifully done but incredibly impressive how they pulled that off with practical effects.