What Apple has bought, and what it hasnt
Two lists crossed my desk that say volumes about the silly rumor that swept through the blogosphere Tuesday like a Mexican flu: that Apple (AAPL) is in serious negotiations to buy Twitter.
The first, courtesy of Technologizers Harry McCracken, recaps a dozen other companies Apple was supposedly about to buy. The second, straight from Wikipedia, is the list of recent Apple acquisitions that actually occurred. Without further ado
McCrackens Apple acquisitions that arent going to happen:
2003 Universal Music. Source: The Register
2004 Pixar. Source: CNNMoney
2005 Tivo (TIVO). Source: Reuters via AppleInsider
2006 Palm (PALM). Source: Ars Technica
2006 Sun Microsystems (JAVA). Source: John C. Dvorak
2006 Disney (DIS). Source: Barrons via MarketWatch
2006 Nintendo. Source: Cnet
2007 Advanced Micro Devices (AMD). Source: Seeking Alpha
2008 Sony (SNE). Source: Bloomberg
2008 Adobe Systems (ADBE). Source: Robert X. Cringely
2009 Yahoo (YHOO). Source: Search Engine Watch
2009 Electronic Arts (ERTS). Source: Upside Down Charts
Wikipedias List of mergers and acquisitions by Apple:
1997 Next (programming services). Value: $404 million
1997 Power Computing (cloned computers). Value: $100 million
1999 Xemplar Education (software). Value: $5 million
1999 Raycer Graphics (graphic chips). Value: $15 million
2000 NetSelector (Internet software). Value: NA
2001 Astarte (DVD authoring software). Value: NA
2001 Source Technologies (graphics software). Value: NA
2001 PowerSchool (online info systems services). Value: $62 million
2002 Nothing Real (special effects software). Value: $15 million
2002 Zayante (software). Value: $13 million
2002 Silicon Grail Corp-Chalice (digital effects software). Value: NA
2002 Emagic (music production software). Value: $30 million
2006 Silicon Color (software). Value: NA
2006 Proximity (software). Value: NA
2008 P.A. Semi (semiconductors). $268 million
See the disconnect?
The first list is made up entirely of high-profile companies with huge price tags whose acquisition by Apple with a cash reserve of nearly $29 billion would make for juicy copy. As Good Morning Silicon Valleys headline puts it: Apples cash burning a hole in rumor mills pocket.
But judging from the second list, those are precisely the kind of purchases Apple is least likely to make. Apples business philosophy, as the Wikipedia entry succinctly puts it, is to acquire small companies that can be easily integrated into existing company projects.
Twapple is just not the kind of thing they drink in Cupertino.