Yes it’s terrible how Steve Jobs restructured the company after his return… 😂This is what happens when departments in a company are not allowed to work together.
"Secrecy” and stuff like that.
Then resources are wasted everywhere.
Yes it’s terrible how Steve Jobs restructured the company after his return… 😂This is what happens when departments in a company are not allowed to work together.
"Secrecy” and stuff like that.
Then resources are wasted everywhere.
I despise Office with every strand of my DNA.I’m growing increasingly concerned about the fate of iWork, now. It still hasn’t been updated for iOS 26 or Tahoe after nearly a month.
Now its no longer the consumer and pro approach. They've taken the fast food restaurant/marketing approach. Small, medium, large. From a device perspective, it failed because two of the three devices always fail, while the pro device sells best (see iPhone or iPad). Maybe that's the plan, but that would also be the case if they only offered consumer and pro devices. They try by all means to release three products for each product category, even if it doesn't make sense or the strategy repeatedly fails (Mini, Plus, Air).We have reached the logical end game of this much time under "Ops Guy" Tim Cook.
The strategy that made sense, which you described, originated with Steve Jobs and was pivotal to the Apple comeback way back when.
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No idea why you got a dislike, completely valid response and is entirely true. The way a company works is separation and division of labor (divide and conquer) sometimes that causes one of the divisions to not know what the other is doing.Could be lack of communication between divisions. Design division did their job unaware that the app was on the chopping block.
Its just how corporations work.
Optimizing every product category to the max to squeeze out every penny works in the short term, but can have fatal consequences in the long term if others companies have a better strategy and push for new things. We are already seeing the first negative effects that the Tim Cook approach will not work long term.Yes! 100% that! I mean, obviously we've grown beyond laptops and portables, but remember back then when you could literally sorta "hold" Apple's hardware lineup in your head? And more easily say, oh, you're this type of user, so the most bang for your buck is this product?
I do have a soft spot in my heart for Ops, and Tim Cook has done an amazing job at optimizing so many aspects of Apple (especially supply chains and a lot of other behind the scenes stuff), but there's only so far you can go with that without someone(s) also pushing with a strong strategy and vision.
Its on my iPhone, I never installed it and I discovered it now because I read this article.This App was never pre-installed on any Apple device.
Great post thx.Following up on my previous comment about being surprised that Apple didn't say anything about integrating Clip's functionality into iMovie...
I do miss the days when Apple had a clearer product and software strategy. Sure, things came and went. That’s inevitable. But back before “content creation” went mainstream, Apple’s lineup felt more intentional. You had distinct tools for different users: iMovie vs. Final Cut Pro (and remember Final Cut Express? That was a sorta weird anomaly to me), Photos vs. Aperture, GarageBand vs. Logic. We looked forward to those annual updates just as much as the latest operating system or the newest hardware. Even the iWork apps got regular love— new features, annual updates, the sense that Apple actually cared about the software side of the experience.
These days, that focus feels… diffused. Apple used to build out entire creative ecosystems. Now it feels like they occasionally dip a toe, like adding web-based iWork with light collaboration, but never really commit. Meanwhile, Google has steadily deepened its Workspace integration year after year, long before Gemini showed up to supercharge it. Apple’s equivalent momentum just isn’t there anymore. (And that's sad considering it seems like Google's productivity apps and Apple's iWork both started around the same time, more or less. Apple had the potential to turn iWork INTO that.)
People often say “the money’s not in it,” but Apple built its reputation on not chasing the easy money. They made thoughtful decisions because they could, not just because they should. I can’t help but wonder how much of today’s hesitation comes from playing it safe, maybe to avoid antitrust scrutiny, maybe just to avoid risk altogether.
That’s the sad part: Apple absolutely has the resources to build and sustain world-class creative tools and cohesive platforms. Their resources are effectively "unlimited" for a company their size. And these world-class creative tools and cohesive experiences? That's a HUGE part of why us diehard Apple fans love this ecosystem so much. But without a strong product vision, things get fragmented and eventually abandoned. And instead of doubling down on what makes the ecosystem powerful, we get things like “Liquid Glass” — pretty, sure, but it feels like a design solution in search of a problem. Cosmetic updates like that might grab attention for a cycle, but they don’t move the platform forward. Instead, they just add new layers of complexity while the truly valuable stuff quietly fades away.
Under Tim Cook, Apple has done phenomenal work on the hardware front, genuinely pushing the envelope of what’s possible. And while Apple is famously secretive, a lot of those breakthroughs only happened because the walls came down just enough for cross-team collaboration. You can see it in the way the hardware, chip, camera, and battery teams clearly work in sync. That level of coordination is what allows something like an iPhone Air or iPhone Pro Max to exist— a device that feels engineered as a single, coherent object, not a collection of parts.
The software side, though, hasn’t kept pace. It feels like that same spirit of collaboration, the “whole greater than the sum of its parts” mindset, never fully took root. I don’t know how Apple operates internally, but the difference shows. Hardware feels unified, almost poetic. Software feels siloed. Polished, but detached.
And that’s the irony: Apple’s greatest strength used to be the seamless blend of hardware and software— tools and experiences designed to amplify each other. Lately, it feels like the balance has tipped. The craftsmanship is still there, but the cohesion isn’t. Clips disappearing is just a small symptom of a larger story— a company that once obsessed over how everything worked together, now content to let some of those connections quietly fade away.
Next iTunes (yes it still comes with the phone)... Apple Music and iTunes can be one App
I didn’t mean to take away the ability to buy albums and songs but combining the two apps into one like you can subscribe and also buy movies on the Apple TV app. Buy the music in the Apple music app or subscribe and have access to all the music.I suspect that they aren't one app on purpose. Some people (like me) still buy music. Apple knows they don't want the store easily accessible from the Music app, but they still want the revenue from the store. Thus, two apps. I don't see that changing soon (if it does, then I would expect them to unhide the store by default in the desktop app).
Same!I remember opening and playing around with the effects once or twice when it was released, and then ever touching it again.
Simply fab, Apple… Clips was offloaded. I wanted to export videos but I can‘t. It leads me to the App Store to re-download but it‘s not available anymore. Well done, Apple.
If you previously downloaded the Clips app, you can still redownload it from your Apple account in the App Store.
They were one app back in the day. iTunes used to do everything. Then Apple bought Beats and decided to get into streaming. They took advantage of users thinking iTunes was a bloated mess and separated the store app from the music player and streaming app.I didn’t mean to take away the ability to buy albums and songs but combining the two apps into one like you can subscribe and also buy movies on the Apple TV app. Buy the music in the Apple music app or subscribe and have access to all the music.
Clips was a bit odd. But the Invites app? It’s a strange thing to dedicate an entire app to making invitations. And how often would anyone actually use it? What’s the next app? Music iHate? The parsnip growing guide?
Ha. But I like Invites. Very useful if you have kids and a much better and less intrusive free option vs Evites and Paperless. Although, I swear it could just be integrated into Calendar vs being a standalone app. Clips had so many more competing products in the app store.
😂
Ha. But I like Invites. Very useful if you have kids and a much better and less intrusive free option vs Evites and Paperless. Although, I swear it could just be integrated into Calendar vs being a standalone app. Clips had so many more competing products in the app store.
And like, that's an incredibly popular app, isn't it?