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Apple has been a confusing company for consumer since the iPhone C (color). When Steve was around he just want to make a perfect product one at a time and less confusing for consumer to pick and choose. Since Tim took over his first product is RAINBOW and UNICORN the iPhone C...and look at all the products line-up to this day. Tim is starting to profile the poor and the rich by differentiate in prices and design language.
 
The iPad and Mac don’t compete at all. You can’t run the same software.

It’s like saying a builder should throw their hammer in the bin after buying an electric screwdriver. Sure screws are better than nails, but hammers are still useful.

Discontinuing the MacBook would be terrible - it’s always going to be smaller:

1. The CPU doesn’t have a fan, allowing a smaller case since you don’t need airflow
2. There are less ports, allowing a smaller case because you don’t need a bezel to the left/right of the keyboard.

Some people are willing to make those two compromises, even though they come with serious performance and functionality costs. My backpack is so heavy with other stuff I often leave my Mac at home even though I should be taking it. If it was as small as a 12” MacBook I’d take it with me far more often.

I suppose you could rename the MacBook to the 11” MacBook Air - but it would be weird for the 11” to be more expensive than the 13”. And the absolute smallest possible size size will always come at a price premium.

The old MacBook Air is still available because some people really want to continue using USB-A. The price hasn’t gone down because Apple doesn’t want them to sell well - they’re holding the platform back.

Maybe I am in the minority, however I never felt the 13” MBP was heavy. Laptops used to weight much more in prior years, people are just spoilt considering tech.

I hike quite a bit, so I am used to having weight on my shoulders, back and hands, maybe it works out my muscles and strengthens my skeleton. If someone is lugging around weight their will strengthen those muscle groups, it’s a good thing. Never understood why people and Apple believe the human body is made of toothpicks and paper that the weight of these devices is crushing us.

I understand why phones and tablets are light, as it is held in one hand and manipulated with the other. Laptops are placed either on a lap or on a platform, people are not holding a laptop in one hand while typing with the other.

Heat dissipation should be re-engineered away from any body part while in use. There are other ultra portable laptops on the market with a slimmer bezel, smaller package and higher resolution screen. Build quality has narrowed over the last few years, other than macOS where is the cost:value ratio in Apples favour.
 
Apple has been a confusing company for consumer since the iPhone C (color). When Steve was around he just want to make a perfect product one at a time and less confusing for consumer to pick and choose. Since Tim took over his first product is RAINBOW and UNICORN the iPhone C...and look at all the products line-up to this day. Tim is starting to profile the poor and the rich by differentiate in prices and design language.

Complexity and confusing product lines was one of the reasons that got Apple into trouble in the 90’s.

When a company grows larger like HP, products are offered at every price range to cater to every market. This causes confusion. Similar thing happened with Windows, there was a home edition, basic, student, pro, etc.

The majority don’t like thinking about the tech details when buying computers, I see this all the time at the Apple Retail Store. Customer wants to do XYZ, looks at all the products, reaches out to employee, informs customer their are better off with pro model, customer is disappointed as their were looking for something portable with low cost and I/O. Ends up buying the lowest cost item as it has I/O needed. There seems to be enough room on the 2018 MBA to have three USB-C ports and an audio port or maybe a microSD slot. Nope buy those dollar raining dongles.
 
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Bottom line, I was seriously thinking of getting a MacBook air, 16 gigs or ram, 512 SSD... I like the design, and the touch id. For $1800. But then I looked at swappa. I can get a 2015 MacBook pro 13, with the same screen, 256 Gig Ssd for... $700? More ports I need, and a keyboard I prefer. for a $1000 less. Yes, it's old, but my laptop is not my iMac, I only need it over an iPad for a few full programs, that work just fine on a 2015. If it gets updates for another 2 years (and it should,) I can use that as a stopgap until they fix the damn keyboards, or I can switch fully over to an iPad for my mobile needs. Seriously considering it.

I would 100% go with that 2015 MBP. It's definitely gonna be fast, and you get MagSafe, good usable ports and perhaps most importantly a real, usable keyboard. AND you keep $1K more cash in your pocket? Seems like a no-brainer to me.
 
I would phase out the MacBook and reintroduce it once TigerLake / Sapphire Rapids comes to market and makes those ultra portable machines viable for most consumers. For now, the MacBook Pro will still be the flagship and hopefully be sporting LPDDR4 next year.
 
Me thinks the MacBook should be the cheap 'student' unit, the AIR should be a couple hundred$ more for the premium design and then the MacPro tops the lineup.
 
Good article but it's missing the most important thing:

Apple is STILL ashamingly selling the Early 2015 MBA, with a 5TH GEN Intel processor for $999 !!!

A 3.5 year old machine without dropping its price.

That's insulting!

Yea... but I heard they now give you two Apple stickers in the box instead of just one.
 
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I don't see the problem/question as to why the 12 inch Macbook is around. That is not the question we should be asking. The question we should be asking is, why is the new Air around?
The 12 inch MB makes sense. The new Air does not.
Good luck living with one usb-c port.
 
The 12" MacBook has the best portability, complete silence (no fan), and normal size trackpad which my hands don't have to rest on while typing. Right now it's the only laptop in the line-up worth considering for me.
 
Apple has failed to learn from its past.

The 12" Macbook vs the new MBA is the 11" MBA vs the 13" MBA all over again. After poor sales Apple abandoned the 11" MBA only to essentially resurrect it as the 12" macbook. Then they created the new 13" MBA to kill it again.

When you offer a 12" notebook and a 13" notebook for the same money people will most likely take the extra inch of screen real estate.
12” MacBook is a 2 lb. ultraportable and definitely has a place, there is no other 2 lb. notebook.

If anything, the Air will kill the dual-core 13” nTB MacBook Pro. The MBP is faster and has a better screen, but other than that the Air and nTB are mostly the same (and the Air has better battery life, and TouchID).

The 256GB 13” quad-core MBP, at $1,799, is a much better value than the dual-core nTB version at $1,499.
 
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Apple is testing the compatibility of iOS apps with MacOS. Once it's comfortable enough, and with the next generation of "A" processors, Apple should just release the MacBook with an "A" processor. So they will get the differentiation they need and, moreover, be able to develop the CPUs on laptops, independently from Intel. In some years the whole laptop lineup will be "A" powered. My guess is that the MacBook will get the "A" processor sometimes next year. Unless Apple feels comfortable enough to just ditch the MacBook altogether. The iPad, which is the best solution for web browsing, spreadsheet and so on, already is getting some pro apps (Photoshop, Lightroom and the like) and has sold WAY more units than the MacBook. So maybe, at the end of the day, Apple is evaluating the whole laptop lineup and what sense it makes in the context of the always more powerful iPads. It's not an easy problem to solve.

Edit: spelling
 
I know almost no one that uses a Mac in the pro world that does not have either Fusion or Parallels installed. Many of us have apps that simply have to run in Windows. I have to use a dedicated lighting design app (AGI), the biggest app I can think of that has no Mac option would be Revit. I also have to use dedicated control system configuration apps as well. Hell even my tuning software for my car is Windows only.
This just isn’t meaningful testimony. Anecdotally or by classifying some unquantifiable group as “pro.” My hunch is the percentage of Apple customers who run a licensed copy of windows on a Mac is in the low single digits. And further, I think the idea that needing to run windows on a Mac as something that should hold back the move to an A processor on a macbook doesn’t hold water.

But regardless, you’ll still have the mbp and mba line to choose from so there will be no pain for this group for some time.
 
Good luck living with one usb-c port.
Don't be silly. I would never buy it in its current state. Even a 4+ year old windows tablet I have has more ports.
But if the extra port is the reason you prefer the new Air, why don't you go with the 13MBP? It's far more powerful, better screen, same dimension and just 120g heavier than the new Air.
 
When Apple is able to confuse even die hard fans, you know something is wrong.

Good Better Best! Go back to the roots!
 
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Too bad Apple didn't release a new low-cost MacBook (Air).
Lots of educational customers do not prefer iPad, but the new MBA is getting too expensive.

Sometimes I wonder what people do at work when they are suggesting using an iPad instead of a laptop/PC. I would operate at 18% speed with an iPad. I tried to go from dual 24"-monitors to a single, but found myself minimizing and maximizing windows a lot more.
 
From someone who ones a 12" Macbook, I completely disagree.

Though expensive, it's insanely portable, and considerably smaller than the Air. It feels like a more powerful 11" Air honestly, and you can throw it in almost any bag/pouch. It's great for casual users, emails, Safari, Youtube, iTunes, etc. and you can still get serious work done on it.

One of my all-time favorite Apple products actually. I'd argue they should drop the price on it and switch the names. There is definitely a market for the Macbook, I see them all the time.

I agree with you. We have 2016 12-inch Macbook with m3 CPU at home, my wife uses it for very light work but I also tried using Photoshop there with my usual workflow (photo editing using multiple layers + 3rd party plugins) and I was very surprised that it could even handle multiple PSD files open before getting laggy and stuttery. People who never used it seem to go against it (as always).
 
Like many others wrote before, I am thining that they will try to get their ARM-based A-Line CPUs into the MacBook. It will eventually turn into an iPad Pro with permanently attached Keyboard and more than one USB/Thunderbolt connection. I also think they may introduce coloured MacBooks again. Like with the iPhone XR, the MB is placed more or less at the "cheaper" end of their line-up, so this would make a lot of sense to make the shell from plastic and coloured. The lower power-consumption of the A-CPU, the slightly smaller LCD and the non-full-aluminium-housing will accomodate for the slighly lower pricetag to place the "All New (amazing) MacBook" below the Air.

The new MB and the iPad Pro will somehow be in the same price-range, but this helps. Peolpe want an Apple-Product, but cant decide whether it should be more a tabplet or more a laptop. Tada!! No matter what you choose, your money will settle down at Apple.

This could also lead to a coloured iPad (non Pro) which sits even below the MB.
 
The 12'' Macbook is serving a really tiny niche market.
It is lighter than the retina MBA, but not so much and if one needs the lightest possibile machine iPad is way more powerful, and I'd say is ok for that use case. If you really need macOS and a light machine you can get the rMB, but the rMBA is more powerful, has 2 ports and isn't that heavier. It has a bigger display too.
Either they cut the price of the rMB or they switch to ARM next year and give it an extremely great battery life, otherwise it has little reasons to exist
 
The MacBook Air is the new mid-range computer, the MacBook is the new light and ultra-portable laptop, and the MacBook Pro is what it always was. Seems straightforward to me.

The only issue is the pricing doesn't reflect this, which is hard to explain tbh.

But the Macbook and Air and nearly identical. The Air seems like this year's update for the Macbook. Really no need for both in their current states. It's a mess.
 
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