Another reason why Apple should look to put their own A series chips into the Mac. Maybe in the future they will expand their chip line up to include, for example, B Series or C Series etc and separate the Mac line up that way.
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Apple's Confusing Mac Lineup: MacBook Air vs. MacBook
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Another reason why Apple should look to put their own A series chips into the Mac. Maybe in the future they will expand their chip line up to include, for example, B Series or C Series etc and separate the Mac line up that way.
The ARM MacBook with dual boot macOS and iOS. No touch screen active in macOS and touchscreen active in iOS. Best of both worlds!
Hey Apple I want my royalty check if this ever comes to fruition!!!
The ruined the nomenclature by using M for the motion coprocessor. M would’ve been perfect for Mac SoCs. Using B and C for superior SoCs goes contrary to A being better than B-F.
I think they didn’t realize the potential of these ARM chips a decade ago. I don’t think most of us did either! I certainly didn’t think they would be as powerful as the A12 and A12X today!
I have the 12" Macbook. Perfect size for me. Smaller bezel for the screen, touchid/faceid and tb3 can be great update for this model. So I hope the smallest Macbook will have a great future 
Have you tried to use the MacBook? The screen is so small and the type so small that it is a PITA to use imo.
On top of that the 10 hour battery in the Air is a major plus.
Apple did the same thing with the Mac mini... no price reduction. I think had they dropped the price, it would have hurt the introduction of the new mini at a higher price. The new mini is out of my price range for a desktop computer. I waited for nothing. Starts at $999 in Canada.
As for the Air, I think it was smart of Apple to retain the `Air` name, but they created confusion when they designed the MacBook to have the Air design.
This show is not being run by Steve anymore, and it's clear. He always wanted a clear, obvious product lineup. Apple is confused these days.
The Air should have been introduced with a Liquid Retina (rounded corners) display. That would have made sense to differentiate the lineup. No idea why they excluded that obvious upgrade. Maybe macOS doesn't yet support that feature?
It's probably because of storage. SSDs have become cheaper, but Apple still charges so much more from them. You can get SSDs that are 4 times cheaper than apple chargers. 1TB Samsung SSD: AU$239, Apple upgrade to 1TB SSD for iMac: AU$960. This is not a premium, it's beyond a joke.
It’s starting to feel like it was just before Steve came back and slashed lots of the products. Remember all the confusing models they had and all the directions Apple was going. Then Steve reduced it to the basics and the rest is history.
They're already using AMD dGPU so it's not a stretch to adopt AMD APU or CPU unless Intel are giving theirs away for nearly free.
If they were already struggling to keep the price down then I don't think a relatively costly custom component like that would even have been under consideration. That's the sort of thing that gets introduced on new top end, pricey MacBook pros.
This Steve Jobs video about product people should be required viewing for all upper management at Apple!
Yes, thanks for pointing out some of the difference that matter to people . . . a different sub-set of people, depending. And let's not forget 2 x TB3 ports vs 1 x USB-C 3.0 Gen1. Nor the relative size/weight differences that do matter to some of us. Also, keep in mind that the 12" Macbook starts with a 256GB SSD.
The three laptops (I am not counting the old Air) are different. I wish Apple could have technical combined them . . . so a Macbook (whatever the name) with the weight of the 12" Macbook, battery of the new Air, 2 x TB3, DCI-P3 13" monitor, starting with 256GB SSD . . . all for say $1200. That would be great. But that is, apparently, not possible.
The marketing/naming is a bit crazy to me but that is not the same as not taking notice of the spec differences.
Finally, those of you who do not see (on paper) a difference between 2.03lbs and 2.75lbs . . . I think over time you would really be able to tell. I can and do. ~2lbs is just great. Great enough that if I have to choose right now, I still choose the 12" Macbook.
I concur. Because the MacBook as of rn starts at what? $1000 I think? I wouldn't be surprised if at some point Apple starts it at 9 or even $800.
That sounds like a mess and maybe it is, but honestly I think it'll appeal to a lot of users out there who have some decent amount of work to get done, but just kind of casually dabbles in everything. You could get an 11" iPad Pro and a 12" MB for about 1600 bucks and that would likely satisfy the majority of customers, I think, for everything they'd want to do.
Laptop lineup makes no sense right now with retail pricing.
nTB MBP is $100 more than the MBA but it has a better screen and only weighs .25 lbs more.
$1000 MBA is a joke with that screen and price.
MB should not be $1300. It should be the cheapest model.
It should be.....
MacBook $900
New MacBook Air $1000
nTB MBP $1200
Also iPad Pro's are too expensive and Mac Mini is now $300 to start. Apple pricing is a nightmare recently.
nTB MBP is $100 more than the MBA but it has a better screen and only weighs .25 lbs more.
$1000 MBA is a joke with that screen and price.
MB should not be $1300. It should be the cheapest model.
It should be.....
MacBook $900
New MacBook Air $1000
nTB MBP $1200
Also iPad Pro's are too expensive and Mac Mini is now $300 to start. Apple pricing is a nightmare recently.
If you've had an 11" Macbook Air and a 12" Macbook together in the same room, you'd know they are almost exactly the same size. For people that loved the 11" Air due to its perfect size (for them), the 12" Macbook was not just a good replacement, but an upgrade since it weighs a little less and the screen is bigger and clearer in the same sized package.
MBA 11:
Dimensions: .11-.68 x 11.8 x 7.56 Avg. Weight: 2.3 lbs (1.06 kg)
Macbook 12:
Dimensions: .14-.52 x 11.04 x 7.74 Avg. Weight: 2.03 lbs (0.92 kg)
Matthew
What do you think the A in MBA stands for?
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At least they didn’t raise it.
Maybe, I just think AMD cpu's have a unwarranted stigma when it comes to cpu/apu's. Less so then AMD vs Nvidia
I’ve used the 12” MacBook for over 3 years and have never complained about the screen.