1 to 9 (5x7") photo card - £1.69 If you want 10 cards, shipping leaps up to £6.49 If you make it to when your 10p discount per card kicks in at 25 (i.e. £2.50), the shipping is now £9.49 Should by some chance you want to order 50, you're looking at £17.49 You'd be better off buying in batches of 9. Oh... and that's not expedited shipping, that's standard with no guarantee of when it might arrive. And those prices still need VAT at 17.5% added on. In comparison (even within iPhoto) Any number of prints (up to 5 x 8) (got to 80 without it going up)- £1.99 A softback photo book - £4.29 shipping plus 40p for extra copies A hard-back book - £5.49 plus same again for extra copies Now I can see why the hard-back books are dearer, they're somewhat weighty and pretty well packaged. But how shipping cards which can't weigh much more than prints can be justified at those prices I don't understand!