Absolutely. Apple makes their money by creating a great user experience for you. Directly. THAT is what they are selling, and YOU are the one they need to please!
With Google, almost 100% of their revenue comes from ads, so you are the thing BEING sold. The advertisers are the ones Google needs to please directly, and pleasing you is needed only indirectly. In fact, they don’t really need to “please” you: they need to scare you off the competition with misleading buzzwords like “open” and “closed,” and they need to give you something that is a) better then you’ve used before, if you never used Apple, and b) “good enough” that you settle for it.
The two ways Google sells YOU as a product:
1. Your time and attention. Every moment you spend reading ads to find the useful content buried in the chaos, that’s your time for sale. Every time you click an ad, that’s your time for sale.
2. Your personal details, correlated with as many other services as possible. Your name, your location, your age, your online habits, all your demographics. Of course, these should be privacy-protected, and sometimes they are (and sometimes they’re shared because you agreed to that in the fine print). But your details ARE still the product being sold: the data is anonymized and aggregated, but it makes Google ads worth a ton more to advertisers.
I’m not sure iTools/.Mac/MobileMe is the most shining example of Apple’s work

But at least Apple’s motivation was providing a good user experience, not moving ads or gathering personal details to share with advertisers. And iCloud is another beast entirely....
I'm so tired of the online privacy/identity bandwagon people have been on for years. It right up there 'green' thing that is overdone. It doesn't matter if Google tells people I'm a thirty something males that enjoys playing golf and basketball and likes cheez-it's. If you don't want your life to be an open book, don't put it on the internet. At the end of the day it doesn't really matter, some people can get over their ego's because their 'online identity' isn't that interesting and most people would care less.
It doesn’t matter... until it does!
What DOES matter already (even if you trust that your info isn’t being combined with other sources to add up to much more) is that you are NOT the customer Google needs to please. You are a product that Google needs to maintain in good condition