Apple's Data Centers to Be Powered by 100% Renewable Energy

Discussion in ' News Discussion' started by MacRumors, May 17, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Earlier today, we noted that Apple had received official approval for its 20-megawatt solar farm across the street from its data center in Maiden, North Carolina. But even more significant developments are also occurring today, with Apple posting a new page to the environmental section of its website touting that all of the company's data centers will be powered by 100% renewable energy.


    At the North Carolina site, the previously-annnounced 20-megawatt solar farm is being joined by a second farm of equal size a few miles away. Combined with the 5-megawatt fuel cell facility also being built at the data center, 60% of the data center's power needs will be generated on site. The remaining 40% will be purchased through agreements with outside renewable power producers.
    Apple's efforts in renewable energy will also extend to its other data center facilities, as the company previously disclosed that its upcoming Prineville, Oregon data center will be powered by 100% renewable energy. And the new page posted today reveals that the company's original, smaller data center in Newark, California will soon be powered by renewable energy as Apple works to locate and purchase clean energy for the facility, with the capacity scheduled to be in place by February 2013.

    Greenpeace last month bashed Apple using estimates it claimed showed that only 10% of the North Carolina data center's power would be from renewable sources. Apple rebutted those claims, noting that at least 60% of the center's energy would be from renewable sources. With today's announcements, Apple has expanded its efforts even further to power all of its data centers with 100% renewable energy.

    Article Link: Apple's Data Centers to Be Powered by 100% Renewable Energy
  2. atomicbloke macrumors member

    Oct 10, 2011
  3. Preclaro_tipo macrumors regular

    Dec 6, 2003
    West Lafayette, IN
    What mapping software

    What mapping software is that? Is that Open maps or ??
  4. Winni macrumors 68030


    Oct 15, 2008
    That is the first likeable news from Apple in a long time.
  5. shinobi-81 macrumors 6502

    Apr 11, 2012
    This is outstanding, and I do sincerely hope that more corporations will follow.
  6. Macboy Pro macrumors 6502a

    Feb 16, 2011
    <sarcasm> Glad they are using their cash in "responsible" ways </sarcasm>
  7. alephnull12 macrumors regular

    Jan 13, 2012
    What a waste of money. This company has lost its discipline and will surely go down the tubes over the next ten years.
  8. HarryKeogh macrumors 6502a

    Jun 25, 2008
    This is a lot of trouble to go through just to make sure my reminder to buy cat food is synced across my devices.
  9. writingdevil macrumors 6502

    Feb 11, 2010
    huh? based on?
  10. Apple... macrumors 68020


    May 6, 2010
    The United States
    You're joking, right?
  11. Simgar988 macrumors 65816


    Jul 22, 2009
  12. scifiman macrumors member

    Oct 31, 2003
    I think this last sentence is implying the wrong thing. The data centers will not be entirely powered by renewable energy (that is my interpretation of the articles/pages etc.). 60% of the energy needed for the data center will be from 100% renewable sources - That is my interpretation.

    Still an awesome move by Apple. Just don't want people to get the wrong idea.
  13. barkomatic macrumors 68040

    Aug 8, 2008
    It's for Greenpeace to pick on another manufacturer now. I know of no other major tech company that has gone this far to be green.
  14. basesloaded190 macrumors 68030


    Oct 16, 2007
    "The remaining 40% will be purchased through agreements with outside renewable power producers."

    Read the whole article.
  15. macadoodle macrumors newbie

    Jan 11, 2007
    Only companies with more money than common sense can do this type of thing. It will never have a pay off and will likely consume more energy in it's fabrication and manufacture than it ever produces.
  16. bernuli macrumors 6502

    Oct 10, 2011
    We're sorry, your iCloud is currently unavailable. ... Because its cloudy.
  17. Drunken Master macrumors 65816

    Drunken Master

    Jul 19, 2011
    Never have a pay off?


    Quit thinking in the short term. The pay off is the influence it will have on other big companies. The payoff is the mother****ing environment, the goddman earth. Jesus H. Christ, people. The fabrication will eventually be powered with renewable energy. Eventually it will ALL be renewable energy but we have to take the first steps somewhere.

    That's part of the problem with our species. "We created jobs with oil fields! Now they want to take them away and take away jobs from Americans!" This kind of short term thinking, about who gets paid when and where with no concern for the environment and pollution is part of the reason almost all our modern conveniences will come back to kill us in the end. Keep poisoning the air, soil and sea just so that you can get another paycheck, but one day we'll be in a full-on crisis mode and nobody will want to admit they contributed to this mess.
  18. alephnull12 macrumors regular

    Jan 13, 2012
    Why would you suspect I'm joking? This wanton spending does nothing for Apple's consumers, and it does nothing for Apple shareholders. It's really just a sign that management is concerned with spending their time and corporate money on their own self-absorbed bourgeois fantasies, instead of, you know, making insanely great products.

    They could have added a bottle opener to my iPhone and it would have been a more useful feature upgrade than this.

    I sold my shares. Now I understand why Forstall and Mansfield did to. Apple needs to fire their board of directors and replace it with people who have a clue, since obviously Steve Jobs isn't there to babysit them anymore.
  19. Westyfield2 macrumors 6502a

    Jun 9, 2009
    Bath, UK.
  20. alephnull12 macrumors regular

    Jan 13, 2012
    Who gives a crap what those lunatics think?
  21. dokujaryu macrumors 6502


    May 3, 2011
    Irvine, California
    I wish they had made one of those solar tower things.

  22. CBJammin103 macrumors regular


    Jun 6, 2007
    Louisiana, United States
    Either you or a mod made a quick edit for the better... ;)

    I think this is a good move. It will also allow the cost of running the data center to be more independent from political or economic woes since more than half its energy will be produced in-house.
  23. scifiman macrumors member

    Oct 31, 2003
    I did. Just not closely enough it seems.
    I stand corrected. :p
  24. kevinpdoyle macrumors member

    May 2, 2012
    How much does this save them in terms of PR costs? Not to mention the panels will in time pay for themselves and add value to the land. I fail to see how this is anything other than a calculated business move and a good investment when interest/bond rates are at an all time low.
  25. adildacoolset macrumors 65816

    Sep 5, 2011
    Lusaka, Zambia(If you know where it is)
    Can you please state a minor one which has done this.

    I personally disapprove of these eco-mentalists. Some stuff they do are really stupid. It would be funny to see them campaigning against Apple, only to see their house full of macs and they own iphones and ipads.
    Unless they want to use plastic, which is very dangerous to the environment when dumped or burnt.
    Or they use other computers with arsenic displays complete with PVCs and BFRs.

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