Since the launch of the 'new' designs it seems Apple was under pressure for years to 'update' its all aluminum designs. Which to my mind are a design classic now. Timeless. Lasting for 5 yrs, longer than any other Apple notebook design, it still looks modern and contemporary (at least to my eyes). So imagine the designers thinking.. how can we improve on this design.. So maybe this pressure for a 'redesign' came at cross-purposes. One for Apple to go more for the iMac look and target the masses. And at the same time to present some new bling. I think its a mistake to blur the mass and pro levels. From a manufacturing point of view there are huge savings and less headaches of course. I for one feel that the new design has gone backwards design wise. The original thin bezel, all alu keys, matte screens, couldn't be improved on. Some say the new black keys are better, but why not allow a custom option for an alu coloured key set? The MacBook Air was done exceptionally well, save for the chicklet black keyboard and fat bezel, but loved the tapered design.. which was what I was expecting of the new 15 and 17 MBP designs. That would have been enough of a design 'update' for me. Oh plus a full numeric keypad on the 17's - which I believe there is enough space. The price we pay for these machines should mean we get custom design for each size of laptop. Don't you think? Not just another reason to cut production costs so one keyboard fits all laptop sizes How much can a wheel be improved on, unless we are talking something all together technologically radical and different, like a screen that can be rolled up like paper or a holographic screen. Anyways, just my thoughts. A bit of a catch 22 when one already has a good piece of industrial design that has stood the test of time and maybe will continue to do so in some shape or form. Your perspective?