The Wall Street Journal has a very timely article about Apple's design team. Apple's reliance on hit computers, analysts say, has locked Messrs. Rubinstein and Ive into a cycle where they constantly need to outdo themselves with innovative machines. Sound familiar? Two other promising quotes from the article: Now, even as other PC makers scale back, Apple continues to invest in hardware and design. According to brokerage firm Gerard Klauer Mattison & Co., Apple's research and development expenditures are expected to total 7.1% of its annual revenue in 2001, up from 4.8% in 2000 And... the hint of new products... Mr. Rubinstein says the hardware and design team currently have about a dozen projects going on. But he is keeping mum. "It helps give the product a bigger impact when it actually comes out," he says.