The sheer hubris and arrogance of Apple in general and Ive in specific that manifested itself in the coffee table book is maddening on its own and now comes this video.
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Apple's 'Designed by Apple in California' Video Now Available on YouTube
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Amen to this. I miss when this website had a broad spectrum of opinions and speculation - rather than a recurring negative theme and this incessant need to post the first "witty" remark for illustriousness.
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Thank you! This book could have been so much better with such content.
I can't help but cringe each time I see Jony's face. When I see that mug my mind braces itself for the hyperbole-laden nonsense that will inevitably follow.
Tim has a considerable amount of criticism leveled at him on these forums lately. However, I have a lingering and intensifying suspicion that many of the nastygrams that arrive at Tim's house should more appropriately be forwarded to a UK address.
Although I certainly acknowledge that Apple products are not without their flaws or limitations (when my Magic Mouse 2 dies, it completely shuts down my workflow), it's hard to deny their iconic and industry-inspiring design. As such, it's no surprise that other companies have and continue to copy Apple.
We've developed a new way to bind books. Pages turn 20% faster with 10% reduction in page turning noise.
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Aye they're full of themselves.
I have to say this video really does show the arrogance and disconnection they have from their customers.
Apple made good products because they made them for themselves. But that was the engineers, now the designers that determine everything about a product.
Apple made good products because they made them for themselves. But that was the engineers, now the designers that determine everything about a product.
"the importance of listening... because, we know, the very best ideas can often come from the quietest voice"
In other words, not from whiners in the Internet, specially from people who hate Apple commenting on an Apple blog, thinking that Apple or the Apple costumers care about what you think.
Couldn't disagree more. I think Apple is attuned to their direction more than ever. Thinner? Losing legacy technology? All spearheaded by none other than Steve Jobs himself when he returned to Apple in 1997.
I don't think Apple has not lost its way at all. They're pushing into new businesses which they've always done, while remaining laser focused on their vision of technology. It's the post iPhone/iOS generation of the current decade of Apple users who are just finally hitting that wall of realization of how Apple really behaves.
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Now they are making it thinner for the sake of being thinner, not because carving an inch and 5 lbs off a notebook made it easier to carry.
Hell, most notebooks sit on a desk or on your lap most of the day. Its why I don't mind the dongles, if my MacBook is in use its usually in a spot that all the cables are and I don't need to worry about unplugging and moving dongles. But thinner? People have been asking for faster, more graphics, better battery.... and we get THINNER.... every version, thinner, but the performance barely increases, the graphics lags behind, you can't get the type of memory that is now standard, and your battery performance never gets better.
My iPhone 7 feels uncomfortably thin. 2mm extra and battery life would probably double, why does it need to be so thin? So it makes it easier to bend it?
There once was a time when Apple could make excuses for failure to deliver on performance. We are too small, IBM doesn't care about us, blah blah blah. Now they use Intel, and imagine that, their competitors aren't having trouble delivering timely upgrades. Each upgrade may be a minor step, but they still deliver them on a regular basis. Instead with Apple its wait 3 years, we might release a new Mac Pro.... sure, there have been many new Xeons and graphics chips in the last 3 years, but you didn't really want them, instead you wanted your computer to look like a trash can.
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My biggest complaint with this is the whole "Designed by Apple in California" part. I don't like the trend of companies saying "Designed in...." and insert country name. I have seen this quite a bit recently and it is annoying. As a consumer, I would guess that the design of a product was done in the country from where the maker is from so no need to tell me unless the designing was done in a country that is different from where the maker is from. Plus for me, where something is designed is irrelevant. Sure the design is important, but why don't they put more emphasis on the part where they say where it was made?
Mecha
Mecha
I actually agree with you on the Mac Pro. That is one segment of Apple's business that I think they've disrespected.
But as for the new MBP, the power to connect practically anything with a magic port screams Pro to me, while I think the 16GB RAM limitation will be addressed in next revision in 2017. As Steve Jobs once said, "time fixes a lot of things".
We can argue about thinning all day, and whether the merits outweigh the consequences or not, but in history that's what they've always done in the past and in true Apple spirit, nothing has changed in their vision of creating the thinnest and lightest computers on the planet. Some people will hate it, and while some will love it. As far as my anectodal experience goes, I actually have a friend who just got his new 15" MacBook Pro and he absolutely loves it, and he's a creative professional.
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Lol just lol.
199 and then jumps to 299 for different sizes. Reminds me of the storage size options which cost nowhere near the 100 buck difference.
199 and then jumps to 299 for different sizes. Reminds me of the storage size options which cost nowhere near the 100 buck difference.
the whole time i watched the video, all i could imagine was jony Ive holding an iphone and saying "design everything like this, and thinner"
they even included a shot in the video with a bunch of blocks that look like idevice prototypes
Ummm he left the UK some 25 years ago
Sure, he's disappeared up his own backside these days but then that's what happens when you run out of (*cough* Dieter Rams' back catalogue) inspiration and lose the one person who brought out the best in you, and kept the worst very much in check.
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They do listen... to themselves. Theyre creating for themselves and since the designers now reign supreme over the engineers, that means thinner, less battery, and less of those annoying holes called ports.
Veinticinco,Ummm he left the UK some 25 years ago
Sure, he's disappeared up his own backside these days but then that's what happens when you run out of (*cough* Dieter Rams' back catalogue) inspiration and lose the one person who brought out the best in you, and kept the worst very much in check.
Quite possibly one of the best said things I have read in a long time (and true too)!
Mecha
believe it or not Pedro if there are no dissenters then apple won't change.
The Apple of today isn't very good as it was under Steve Jobs.
Anyone can see that. You should too.
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