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NFL star quarterback Tom Brady is teaming up with entrepreneur Richard Rosenblatt to launch a new NFT company called Autograph this spring, and Apple executive Eddy Cue will serve as an advisor to the company, according to CNN.

eddy-cue-photo.jpeg

As a Senior Vice President at Apple, Cue oversees many of the company's services, such as Apple Music, Apple TV+, Apple Maps, and iCloud. Once a fixture at Apple Events, Cue has maintained a relatively low profile over the last few years, at least in the public eye. One of Cue's last appearances was in September 2020, when he praised British carrier EE's launch of smartphone plans bundled with multiple Apple services.

It is not uncommon for Apple executives to serve as board members or advisors to other companies, with Cue also sitting on Ferrari's board.

NFTs, or non-fungible tokens, are the latest cryptocurrency phenomenon. A non-fungible token is essentially a digital commodity like an image that has been authenticated with the same blockchain technology behind Ethereum. Twitter co-founder Jack Dorsey's first-ever tweet sold as an NFT for $2.9 million last month amid the NFT craze.

(Thanks, MyHealthyApple!)

Article Link: Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company
 

dinobear

macrumors regular
Jul 22, 2020
136
188
NFTs sound like a money laundering scheme. Also, I wonder if Apple is aware of how much energy is wasted on this crypto stuff? Surely that goes against their green goals?
Shipping physical art has to be more expensive to the environment.

Amazon shipping 1 order with 3 shippers in 5 boxes, I'd like to add up their cost to the environment.

Blockchain will be more efficient in the future I believe too.
 

Bug-Creator

macrumors 6502a
May 30, 2011
966
3,745
Germany
I understand NFT's but I don't get the hype. The money being paid for nonsense is astounding to me.

Dutch Tulip crisis

DotCom Bubble

Subprime mortages

Cryptocurrencies

......

Well the list goes on and one and it they all have few things in common.
- a religious aspect to make people believe something that is clearly not true (well every religion should also be in th list above)

- some people either directly scamming people for money or trying to legitimize money/wealth they already have

- the tell of some big conspiracy making sure YOU fail to get in with this money making machine

- they do run for years, decades and even longer with some normal people getting lucky by getting out before the fall


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ArPe

macrumors 65816
May 31, 2020
1,255
3,167
Shipping physical art has to be more expensive to the environment.

Most art isn’t shipped. It stays in free ports or galleries because that’s where the rich know it will be safe.

Only blockchain blockheads don’t understand things like this that are well known.
 
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Robert.Walter

macrumors 68000
Jul 10, 2012
1,862
2,041
Can’t lie. Last few times I saw Cue in Apple events he turned me off. Even when he wasn’t on stage it seemed like he become an arrogant swaggering jackass.
 
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ArPe

macrumors 65816
May 31, 2020
1,255
3,167
Can’t lie. Last few times I saw Cue in Apple events he turned me off. Even when he wasn’t on stage it seemed like he become an arrogant swaggering jackass.

Should replace him. He’s like the Intel chips. Overpriced and slow.
 

macduke

macrumors G4
Jun 27, 2007
11,578
15,901
Central U.S.
I'm equally torn between thinking NFTs are a get rich quick/money laundering scheme or something of actual value that has staying power that people will want to collect for enjoyment. I'm learning towards the former thinking that it will transition into more of the latter. Funny how the real art world is a mix of genuine collectors and money laundering.

Bitcoins didn't make sense to me either at first and now they're more regulated and accepted as a real currency. I remember talking with my wife about buying several bitcoin back in the early days when we didn't have much money and I was finishing college. We ultimately decided against it. Now it would've paid off our college loans and mortgage. With NFTs, it's a lot more complicated. What do I buy? Should I digitize some of my artworks and sell them? I've sold real artwork before for prices similar to these NFTs. If I have digital copies of them, can I sell them too or does the new owner own that? Then there's aspects like royalties, etc, that you can add to your NFT, if things should be a limited edition or one of a kind, etc. Not sure what to do.
 

ProVideo

macrumors 6502
Jun 28, 2011
467
394
The fact that trading card companies are now making NFTs as "investments" should be huge a red flag. All those early 90's investments in baseball cards of mine are sitting in boxes worth fractions of pennies on the dollar for what I paid for them. Meanwhile all the boxes and cases video games came in that my parents threw out are going for as much if not more than we originally paid for them.
 
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Bug-Creator

macrumors 6502a
May 30, 2011
966
3,745
Germany
All those early 90's investments in baseball cards of mine are sitting in boxes worth fractions of pennies on the dollar for what I paid for them. Meanwhile all the boxes and cases video games came in that my parents threw out are going for as much if not more than we originally paid for them.

Collectables are always depending on having a market. The market for baseball cards was exactly those people that did collect baseball cards in the past and now have some extra cash and a midlife crisis.

Same reason why games (and HW) from that time are valuable now around 50 and want to recreate their youth, prices will drop to the bottom once the reach retirement or drop dead.

Another prime example a classic cars that are not exotic/rare, sometimes after 50 years they start dropping in value as all those that wanted to have "daddies car" are dying off. This will get worse with the younger generation caring far less about cars then before.

So the question with collecting is, do you enjoy owing it? Or is it so rare that it might be a big ticket museum piece in a few years? Otherwise it's just old junk.
 

ArPe

macrumors 65816
May 31, 2020
1,255
3,167
Collectables are always depending on having a market. The market for baseball cards was exactly those people that did collect baseball cards in the past and now have some extra cash and a midlife crisis.

Same reason why games (and HW) from that time are valuable now around 50 and want to recreate their youth, prices will drop to the bottom once the reach retirement or drop dead.

Another prime example a classic cars that are not exotic/rare, sometimes after 50 years they start dropping in value as all those that wanted to have "daddies car" are dying off. This will get worse with the younger generation caring far less about cars then before.

So the question with collecting is, do you enjoy owing it? Or is it so rare that it might be a big ticket museum piece in a few years? Otherwise it's just old junk.

The super Idiocracy level stupidity about NFTs are:

- They are not unique. They are a copy uploaded from an artist’s computer.

- Copyright thieves. NFTs are often copies of copies ripped from someone somewhere else on the web.

- The big deals we see are just criminals laundering between themselves while pretending to look like investors and artists.

- They’ve copied the same criminal system of counterfeit art used for money laundering but using bloke chain and crypto buzzwords to look like innovators.

- A seller can delete the item after purchase. Many NFTs are already broken links to vapor.

- The majority of people trying to get involved are just throwing money at minting fees, crypto fees, joining fees and listing fees. That’s more fees than any kind of market anywhere. That doesn’t even include the cost to the climate and carbon footprint which has to be paid by living people and wildlife.

- The only real winners are that 1% who have bought up or mined all the crypto coins for themselves and keep profiting from the poors buying in. Going to make a new crypto? They’ll buy that all up for themselves too but you have to be rich, a friend or an insider otherwise your crypto doesn’t even get listed. Going to make a new exchange? Sorry, you can’t unless you have millions of dollars in the first place.
 
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