Apple's Eddy Cue Restructuring Services Team to Focus More on Streaming and Advertising

[MacRumors]

Apple's senior vice president of services Eddy Cue is working to restructure services management with the aim of focusing more on streaming and advertising, according to a new report from Business Insider.

Cue sees streaming and advertising as areas where there is opportunity for revenue growth, and he has already begun updating the responsibilities of key services executives. Peter Stern, Apple's vice president of services, is no longer handling advertising, giving him more time to focus on video, news, books, iCloud, Fitness+, and Apple One.

Todd Teresi, an advertising vice president at Apple, will instead be taking on more responsibility and has been reporting directly to Cue since the beginning of the year. One of the sources who spoke to Business Insider said that Apple's ad business is now "big enough to live on its own."

Apple recently acquired the rights to Friday Night Baseball after establishing a deal with Major League Baseball, and part of its effort to expand streaming services will include additional sports deals. Rumors indicate that Apple is working to secure the rights to NFL's Sunday Ticket package, and Business Insider says that Apple also wants to get the rights to air NBA games.

Sports content would draw in new viewership for Apple TV+, which Apple has been working to build up since its 2019 launch. Apple still has a limited amount of original content compared to other streaming services, and it is unable to draw the same subscriber numbers as Hulu, Netflix, and Disney+.

Services revenue has been growing steadily over the course of the last several years, and the services category now encompasses Apple TV+, iCloud, Apple Fitness+, Apple News+, Apple Music, the App Store, Apple Care+, Apple Arcade, Apple Pay, and more.

In the second quarter of 2022, services brought in $19.8 billion, from $17 billion in the year-ago quarter.

Along with focusing on streaming and advertising, Apple also has plans to introduce new services. There are rumors of a hardware subscription service, and Apple Pay is expanding to include a buy now, pay later feature. Over the weekend, Bloomberg's Mark Gurman said that Apple has even explored an Instacart-like service that would integrate with nutrition data in the Health app.

Article Link: Apple's Eddy Cue Restructuring Services Team to Focus More on Streaming and Advertising

 

[t0rqx]

So focus on advertising like Google did? Should we worry?

 

[drumpat01]

Only 19 billion? Man no wonder you can't start your retail employees more. Poor company...

 

[ouimetnick]

How about some restructuring of Siri?

 

[contacos]

I totally forgot News+ was a thing until this article

 

[MysticCow]

So focus on advertising like Google did? Should we worry?

Always be worried when they say they need to focus on advertising...

 

[MrTechAdvice]

Just BUY DISNEY already!!

 

[t0rqx]

Always be worried when they say they need to focus on advertising...

There will be a new service introduced within 3 years. It will be called Privacy+, which will exclude your account from Apple inside data mining.

 

[PsykX]

How about some restructuring of Siri?

Please don't put Siri in the hands of Cue. It's already as bad as it can get.

Cue has a history of cutting so many corners he is unable to deliver a feature complete, bug-free, seamless, native experience.

 

[andrewxgx]

So focus on advertising like Google did? Should we worry?

no why? you don't want to own a 1000$ phone which shows ads on every app & service?

 

[now i see it]

I wonder what it’s like working for a multi/trillion dollar company that continues to make record profits quarter after quarter and being tasked to “work on opportunities for new revenue growth”.
It almost seems absurd

 

[TheYayAreaLiving 🎗️]

Streaming, advertising and services alone is what is generating Apple serious money every quarter. This is where serious money is at. Apple has acknowledged that long time ago.

 

[t0rqx]

I wonder what it’s like working for a multi/trillion dollar company that continues to make record profits quarter after quarter and being tasked to “work on opportunities for new revenue growth”.
It almost seems absurd

Because Apple believes it can make revenue WITHOUT sacrificing their users privacy. They made a whole momentum out of it during a Keynote. Reading reports not long time ago there are already insiders battles going on trespassing that promise.

 

[JGIGS]

Just BUY DISNEY already!!

Why on earth would Disney sell? They are sitting on a perpetual gold mine.

 

[gonsawa_]

It will be interesting to see how Apple grows their advertisement business without compromising their privacy values (or if they are wiling to compromise one of the key values of the company just in sake of services growth)

 

[Villarrealadrian]

nah man! no advertising I will still be using BRAVE BROWSER as my default browser anyways I don't think that is the road to take...

 

[VertPin]

Just BUY DISNEY already!!

This is not happening.

 

[t0rqx]

It will be interesting to see how Apple grows their advertisement business without compromising their privacy values (or if they are wiling to compromise one of the key values of the company just in sake of services growth)

I believe that there was an article discussing this that there are ongoing department clashing about this, not long time ago. They eventually compromised, but I believe it will be a topic soon if not already happening.

 

[Apple_Robert]

If Apple does move to advertising on the Apple TV, I won't sub. I don't pay for any streaming service whereby I have to watch adverts.

 

[andrewxgx]

If Apple does move to advertising on the Apple TV, I won't sub. I don't pay for any streaming service whereby I have to watch adverts.

i'd assume they will want to put ads in basically every service they can get away with (ie. weather, stocks) and will want you to pay to remove them.
will be getting hard to keep growth on hw sales alone and they smelled blood with other services revenue.
just a guess though, will see how this plays out.

 

[sdz]

Eddy Cue should be put into an elderly home.

 

[siddavis]

Oh goodness... everything this guy touches turns to hot garbage.

 

[sorgo †]

i'd assume they will want to put ads in basically every service they can get away with (ie. weather, stocks) and will want you to pay to remove them.
will be getting hard to keep growth on hw sales alone and they smelled blood with other services revenue.
just a guess though, will see how this plays out.

PLease no

 

[Realityck]

Another article

Apple updates Eddy Cue’s title to better reflect its turn to services

Drop the internet software, it’s cleaner.

www.theverge.com

Eddy Cue is a longstanding veteran at Apple who helped build iTunes and the App Store, but his new title of “Senior Vice President, Services” reflects the company’s increasingly important side hustle, if not outright transformation into a media business and subscription peddler.

Prior to Thursday, Eddy Cue was senior vice president of internet software and services, with responsibilities that included overseeing the iTunes Store, Apple Music, Apple Pay, Maps, Search Ads, iCloud, and iWork. His new job description emphasizes Apple’s subscription darlings:

Eddy oversees the full range of Apple’s services, including Apple Music, Apple News, Apple Podcasts, the Apple TV app, and Apple TV Plus, as well as Apple Pay, Apple Card, Maps, Search Ads, Apple’s iCloud services, and Apple’s productivity and creativity apps.

 

[siddavis]

Great to see the focus is on the product and not the 'revenue potential'. Wait...