Apple's Eddy Cue Restructuring Services Team to Focus More on Streaming and Advertising

[needsomecoffee]

Apple very, very carefully worded ATT to affect "...third party..." advertisers leaving itself to fill the void. It has begun taking FBook's role, although surreptitiously. Pretty sure this was always the plan, but they moved slowly to avoid PR issues. Too much revenue for Tim & Co. to ignore. Link:

Apple's ad business sees windfall; may break own privacy rules - 9to5Mac

Apple's ad business has grown dramatically since the company's App Tracking Transparency rules came into effect, says a new report ...

9to5mac.com

 

[darngooddesign]

Im confused by the headline, why is Apple restructuring Eddy Cue?

 

[B/D]

If this what it takes to fix Apple Music... so be it.

 

[sorgo †]

Apple very, very carefully worded ATT to affect "...third party..." advertisers leaving itself to fill the void. It has begun taking FBook's role, although surreptitiously. Pretty sure this was always the plan, but they moved slowly to avoid PR issues. Too much revenue for Tim & Co. to ignore. Link:

Apple's ad business sees windfall; may break own privacy rules - 9to5Mac

Apple's ad business has grown dramatically since the company's App Tracking Transparency rules came into effect, says a new report ...

9to5mac.com

Wow, just despicable…this needs to be rallied against just as fervently as CSAM was (even if nothing really changes in the end).

 

[paulovsouza]

Their biggest revenue is the App Store, and I see this as them pivoting, with all the new regulations coming out. This is actually really smart.

 

[Shreducator]

Seems like ads in everything is the future.

 

[sorgo †]

Seems like ads in everything is the future.

Just in time for the augmented-reality metaverse hellscape! 😍

 

[tgwaste]

So focus on advertising like Google did? Should we worry?

Of course. Apple's greed knows no bounds.

 

[tgwaste]

Another article

Apple updates Eddy Cue’s title to better reflect its turn to services

Drop the internet software, it’s cleaner.

www.theverge.com

Eddy Cue is a longstanding veteran at Apple who helped build iTunes and the App Store, but his new title of “Senior Vice President, Services” reflects the company’s increasingly important side hustle, if not outright transformation into a media business and subscription peddler.

Prior to Thursday, Eddy Cue was senior vice president of internet software and services, with responsibilities that included overseeing the iTunes Store, Apple Music, Apple Pay, Maps, Search Ads, iCloud, and iWork. His new job description emphasizes Apple’s subscription darlings:

Eddy Cue is an absolute putz

 

[BKDad]

Great to see the focus is on the product and not the 'revenue potential'. Wait...

Products are so, umm, Steve Jobsish.

 

[Jaro65]

No advertising, please. All Apple services I get are paid for through the Apple One membership. I don't pay for Apple services to consume ads!

 

[Boris Bronson]

Eddy Cue should be put into an elderly home.

Yep. Tim got rid of talents like Forstall and Ive and kept this turd for so long. Makes no sense.

 

[jameslmoser]

Apple's "services" have always seemed underwhelming to me, and I have always suspected it was his fault... of course I admit thats pure speculation.

 

[lostPod]

nah man! no advertising I will still be using BRAVE BROWSER as my default browser anyways I don't think that is the road to take...

Hasn't Brave been caught not being so private?

 

[oldwatery]

Keep yourstinking ads out of my life Apple. How much money do you need to make. and if your greedy shareholders need more value how about adding it with some truly Apple style innovation. Adverts and Cue…….not good, not good at all.

 

[sorgo †]

Keep yourstinking ads out of my life Apple. How much money do you need to make. and if your greedy shareholders need more value how about adding it with some truly Apple style innovation. Adverts and Cue…….not good, not good at all.

“Can’t innovate anymore, my ads!”

 

[dumastudetto]

Keep yourstinking ads out of my life Apple. How much money do you need to make. and if your greedy shareholders need more value how about adding it with some truly Apple style innovation. Adverts and Cue…….not good, not good at all.

Apple needs to keep increasing earnings and profits in order to keep the share price ticking upwards. This is all about protecting R&D budgets and even more product innovation.

 

[Karma*Police]

How about some restructuring of Siri?

He’s no longer in charge of it, thank goodness, but the new guy from Google hasn’t done squat either.

 

[Karma*Police]

So the moron decided to kill iAds only to revive it after watching Google, Amazon, and even Walmart, making a killing selling ads. Why hasn’t this guy been fired yet? Everything he touches turns to 2nd or 3rd place… music, video, maps, Siri, Apple TV, iWorks, etc.

 

[turbineseaplane]

The first move needs to be ousting Eddy Cue

 

[Lounge vibes 05]

Great to see the focus is on the product and not the 'revenue potential'. Wait...

Clearly someone who has no idea how huge businesses are run.
Hint: maximizing profits is literally the common goal of all businesses.
Everything else comes second.
It’s just like oxygen to human beings.
Sad but true.

 

[turbineseaplane]

It will be interesting to see how Apple grows their advertisement business without compromising their privacy values

As the saying goes...
"Pick one"

- Grow AD Biz
- Maintain Privacy Values

 

[Lounge vibes 05]

Products are so, umm, Steve Jobsish.

Two words.
Mobile Me

 

[turbineseaplane]

iPhone 14 Pro Max with Apple Special Offers (ADs) - starting at $1099*




*Pricing to remove Apple Special Offers from iPhone 14 and iOS 16 enabled platforms starts at $199

 

[Realityck]

As the saying goes...
"Pick one"

- Grow AD Biz
- Maintain Privacy Values

This is a real minefield. Ask any Apple consumer to pick one, almost everyone would pick user privacy over being subjected to ads. In fact most of us when faced with web content ads just ignore them period, we are like the worse target audience to sell to.