Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


Apple announced an overwhelming number of changes to the app ecosystem in the European Union yesterday, and with the flood of information, there may have been a few details that were overlooked by developers and device users.

App-Store-vs-EU-Feature-2.jpg

We've rounded up a handful of lesser-known details that offer some clarification on what these updates mean for the iPhone and other products.

The iPad and Other Devices

The Digital Markets Act required Apple to make changes to both "iOS" and to the "App Store," with the European Commission defining iOS as the operating system that runs on the iPhone, and the "App Store" as a cross-platform entity that operates on all of Apple's operating systems.

For that reason, some of the changes that Apple is making are exclusive to the iPhone, while others are coming to iOS, iPadOS, macOS, tvOS, and watchOS.
Limited to the iPhone

  • Alternative app marketplaces - Alternative app marketplaces will only be available on the iPhone, not the iPad, so there will not be an option to install a third-party app store on an iPad. There will also be no way to install an app from an alternative app store on an iPad. Alternative marketplace apps will be iPhone only.
  • App notarization - Notarization is linked to alternative app marketplaces and will apply to iOS apps, not iPadOS apps.
  • Alternative browser engines - Allowing browsers to use an alternative engine is a feature that is also iPhone only. Chrome, for example, would only be able to use a non-WebKit engine for its Chrome for iPhone app, not the Chrome for iPad app.
  • NFC access - Banking and wallet apps on iPhone can access NFC technology and users can set alternative contactless payment apps as default.
App Store Changes for iOS, iPadOS, macOS, watchOS, and tvOS

  • Apple's new business terms - The new business terms, which come with a Core Technology Fee and reduced App Store commissions, are applicable to all platforms.
  • Third-party payments - Developers can opt out of In-App Purchases, instead using a third-party payment service provider for digital goods and services.
  • App Store labels - When an app uses alternative payment processing, it will say so on the App Store product page and on an in-app disclosure sheet that warns customers that a developer is directing them to transact with an alternative payment processor.
  • Payment link-outs - Developers can include a link to allow users to complete a transaction on the developer's website, and can also let users know about promotions, discounts, and deals available outside of their apps.

Default App Marketplaces

iPhone users in Europe can choose to set an alternative app marketplace as the default on their device as required under the DMA. This feature doesn't do much other than show results from the alternative app marketplace in Spotlight search when the search contains something that is available in that marketplace.

App Marketplace Requirements

App marketplaces need to provide Apple with proof of solvency in the form of a $1m euro letter of credit. While apps installed through marketplaces do not have to pay a 0.50 euro Core Technology Fee for the first 1 million "first installs" of an app, that does not apply to app marketplaces. The fee has to be paid right away.

Developers who want to create an app marketplace need to have a presence in the European Union.

App marketplaces only have to pay the Core Technology Fee for app marketplace installs. The fee for individual apps will be paid by those apps, not by the marketplace that they're on.

An app marketplace may not have just a single app in it, because there is a requirement that marketplaces be fair to developers. Marketplaces can set requirements, such as all games or all educational apps, but all apps in that category must be able to apply to be a part of that marketplace.

App Marketplace Installation

An app marketplace will be able to be installed as an app through Safari or another web browser, from the app marketplace's developer.

App Marketplace Limitations and Features

Marketplace apps are compatible with core iOS features. They will show up in Spotlight, can work with most Screen Time features, and are included in iCloud backups.

Screen Time purchase restrictions will not be available for app marketplace apps, nor will Family Purchase Sharing or universal purchase.

Apple will not market alternative app stores, or present them as options to users. Developers will need to create their own audience for their marketplaces. Apple also will have no say in refunds or subscription management tools, as the user must go to the marketplace for these options.

Managing Alternative Marketplace Apps

If an alternative marketplace app is deleted from an iPhone, the apps that were installed through that marketplace won't be able to be updated until the marketplace is reinstalled.

Users will be able to see which marketplace an app was downloaded from in the Settings app.

Adopting Apple's New Business Terms

Developers who opt in to Apple's new business terms, including the Core Technology Fee and reduced commissions, cannot go back to the prior system. It is a one-time change.

Agreeing to the new business terms is done on a per-account level, not per-app.

Notarization and Review

While Notarization will scan for malware, viruses, and ensure that an app does what it says it does, Apple will have less control over content. Copyright violations, IP theft, and other violations will need to be reported to individual app marketplaces, not to Apple.

TestFlight

Developers can use TestFlight to test an app that is being developed for an alternative marketplace, even if that app will not be distributed through the App Store.

NFC

The NFC changes apply to countries in the European Economic Area, not just EU countries. The European Economic Area also includes Iceland, Liechtenstein, and Norway, countries that are not in the European Union.

Other Questions

Have other questions about how the app ecosystem in the EU has changed? Let us know in the comments below.

Article Link: Apple's EU App Store Changes: iPads, TestFlight, Default Stores and More
Well as usual, Europe get into deep **** and then they look for America to help!!
 
Some large developers were annoyed but not really European ones.

Consumers seemed happy.

The EU decided on a complex approach when it would have been much easier to simply cap the commission fees Apple could charge.

Instead this add huge complexity when it wasn’t needed.

It’s the same mess that gives us Cookie alerts on websites just 100x worse.

Its called malicious compliance.

The EU said to stop collecting data behind peoples back, not to bombard them with pop-ups.
The EU said to open up big gatekeeping platforms to allow for more competition, not to lock them out with exuberant fees.
 
That is something I absolutely love with EU. They absolutely refuse to hold the companies hands and treat them as adults.

Such a completely different approach than the U.S. companies are used to. Being treated as everyone else.

Don’t twist the truth. The EU asked the industry for a decade to switch to a standardised port. But they simply refused.
And then you have to make them, like toddlers.
 
Wrong! The CHOICE was IPHONE THE WAY IT WAS! I liked it! Now I have no choice! All because of clowns. The ‘CHOICE’ as you call it will disappear. Some apps immediately, some more slowly. But it WILL disappear! And I have no choice! A consumer.
What are you talking about? Nothing changes for you. No apps will disappear.
In contrast to the whole Epic debacle, where apps actually disappeared because Apple had all the power to do so.
 
Don’t twist the truth. The EU asked the industry for a decade to switch to a standardised port. But they simply refused.
And then you have to make them, like toddlers.
Oh absolutely, but then EU still didn’t tell than how to do something. The standard was written by USB-IF, and EU said what the end result needed to be.

They acted like toddlers (especially apple) and EU chose to treat them like the adults they still are and ignore their Temper tantrums.
 
App Store was so simple

and then came EU screwing everything up, making everything extremely complex. terrible for the user and developers.

Are your user experience terrible on Mac? Personally I think EU should go ”all in” on Apple and force them to allow apps to be downloaded through websites, just like the Mac. ”Download/Install”

Spotify.com/download should just be 3 clicks to install the app, without ”Appstore” or ”third party appstore”.

Trust me, if EU did this, people would move from US to EU just to ”make their iPhone useful” lol
 
This will not end well for both Apple & the EU.

Fairly certain the regulatory fat cats behind stuff like this don't care in the least how any of it turns out just so long as they're still collecting perpetual six figure salaries and being passed brown envelopes under the table 👍
 
Are your user experience terrible on Mac?


On the Mac? Sure. Look at the the amount of times I've been asked to update an app upon launch, the amount of background apps that are running the background to do whatever (looking at you Adobe Creative Cloud), the amount of extra steps I need to absolutely clean out all configuration files/cache when I'm deleting a third party app, and so on.
 
Nah, I blame Apple. They could have done this worldwide, but chose to be petty about it. They weren't petty about USB-C, and did a great job there, so I had greater expectations. Figures Apple would disappoint me.

That's because Apple co-invented the USB-C connector. Adopting a technology they co-invented is probably what they had planned.
 
  • Like
Reactions: com.B
Why are some against this? Imagine if on windows or Mac apple or Microsoft forced you to download approved application through their exclusive App Store?

Windows having the option to download applications from web browsers is excellent and the ability to have other stores like Steam is great for innovation and to not create monopolies.

Apple if anything should be forced to have people be able to select the stores they wish to install alongside App Store. Moreover, other stores should have the same access to features and function that are built in.

Don’t be so protective as if you are apple share holders.

I never fully trusted using my Windows (and Mac to a lesser extend), and apps on it. Always needed to be careful of bad players, exploits, trojan horses, malware.

When iPhone first came out and the way Apple locked it down and made it near impossible for bad players to access my data on my iphone along with full device encryption, I trusted my iphone more than my laptop, desktop, macbook, and so on.

Making iOS pro-developers so they can have their own marketplace to bypass Apple 20% cut so they can make more money sucks for me... because I'm not sure I can trust the iphone the same after these changes. Too many windows of chances for bad marketplaces and apps.
 
Making iOS pro-developers so they can have their own marketplace to bypass Apple 20% cut so they can make more money sucks for me... because I'm not sure I can trust the iphone the same after these changes. Too many windows of chances for bad marketplaces and apps.
Just avoid these apps and marketplaces and only download from your preferred (Apple) App Store.
Just as you can do on macOS today.

Even if you do download form alternative marketplaces, these app will still be reviewed and notarised by Apple.
And The device encryption and sandboxing of apps that you've been trusting before isn't going to change.
 
  • Like
Reactions: dyllisphiller
Can't wait for the EU to put an end to this install fee nonsense :p
Can't wait that EU comes to you and you will need to open your house for others too, and if you will make an entrance fee then the EU will come and put an end to this earning fee nonsense :-D :-D :-D :-D
 
From https://www.wsj.com/tech/apple-plan...ions-for-downloads-outside-app-store-f464f426 (two days ago):

“Officials from the European Commission, the EU’s executive body, have been holding meetings in recent months with Apple and other tech companies to discuss the new rules. Apple hasn’t provided a final package describing its solution to the commission or tested its plans with market participants.

Once it does, the commission will review the full package to look at whether it will make the market more open and contestable, and whether the company’s plans meet all the individual provisions of the law, according to a person familiar with its plans.”
Hmm, well wanted to read the article, guess what, i want an alternative paying for the article, EU should also do something about IT .... 😅😅😅😅😅😅

I would love to see that EU will tell Apple how much they money can make 😅

Continue reading your article with
a WSJ subscription

Intro Offer​

Subscribe Now
 
Can't wait that EU comes to you and you will need to open your house for others too, and if you will make an entrance fee then the EU will come and put an end to this earning fee nonsense :-D :-D :-D :-D
Too bad I don’t own a house, they will probably take yours instead 🤡
 
I think it's insulting that Apple only enabled these new capabilities in the EU, and only because they were forced to, rather than do it worldwide like they did USB-C on the iPhone 15 series.

I think this is beautiful implementation and and shows how broken this government system is. And for USB-C, I do not like it = now I have to lug around both usb-c and lighting cables, eventually I will need to throw away so many lightning accessories! And I try to keep devices as long as possible, usually 5 and more years. So this will be painful
 
From https://www.wsj.com/tech/apple-plan...ions-for-downloads-outside-app-store-f464f426 (two days ago):

“Officials from the European Commission, the EU’s executive body, have been holding meetings in recent months with Apple and other tech companies to discuss the new rules. Apple hasn’t provided a final package describing its solution to the commission or tested its plans with market participants.

oh dang, EU should regulate WSJ to open payment to other providers, and also I want to read this article on my local news paper. without paying WSJ. EU where are you? Get on this ASAP!
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.