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you misread the article. nobody said PM or supply was leading meetings:

"I've been told that any meeting of significance is now always populated by project management and global-supply management,"​

...populated, not leading. and of course theyre at the meetings -- they likely want a jump start on planning and sourcing. since Cook became supply chain extraordinaire apple's warehouse stock has dropped dramatically, which is a good thing. JIT supply chain management isnt easy.

When I read that, my first thought was: 'What? They had important meetings and didn't invite project and global supply management?'

I doubt that was the case; and if it was, then up until now they've been lucky.
 
It's not about SJ didnt left plans and guidelines for next couple of years, its all about it wont be "so wonderful and perfect" as it would be if SJ would be here (I mean all, overally - ML, iOS, new HW etc.) He definitely planned the most of what's coming this and even next year, but the final result I think wont be that great and shining...:mad: Tim is great guy but what if great is not enough for coming years? Steve is simply missing here, no doubt.
 
To be completely honest I kind of dislike Tim Cook entirely simply because there is no life in him. Just watch the keynotes!
He talks like a turtle, hе doesn't have the expression to make me feel the thing he is talking about. The words just go out of his mouth and you can feel that this is just a clever scenario. Steve is irreplaceable!
 
I'm happy for the changes. Steve Jobs was a brilliant visionary, but he was also a mean ******* who didn't listen to anybody, including customers...."

Well, your response shows a near complete lack of understanding of what has made Apple great - and it was not an operational efficiency guru as CEO.

The nasty comments regarding Steve would suggest that you look in the mirror when defining a "mean *******".

You write as if Steve was your buddy.

Dude, I suggest you spend a little less time on the internet.
 
It's hard to know what exact affect having PMs in Eng meetings leads to, but I can't imagine this is exciting news for engineers who are told X part shouldn't be used because it's "hard to find" or it's "expensive." It's the PMs jobs to make engineering dream projects practical, not limit vision due to pricing and supply constraints.
 
To be completely honest I kind of dislike Tim Cook entirely simply because there is no life in him. Just watch the keynotes!
He talks like a turtle, hе doesn't have the expression to make me feel the thing he is talking about. The words just go out of his mouth and you can feel that this is just a clever scenario. Steve is irreplaceable!

Steve's last couple of years weren't all that full of life and excitement in the keynotes either. His younger (and healthier) days were much different. Still, this has very little importance in the grand scheme of things. The keynotes are more for the media and tech bloggers than the millions of actual consumers. And the media doesn't care about that kind of stuff as much as you probably do.
 
Give the guy a chance. I agree with the points made of a comparison to an overdue "to do list".

Being head of any company can not be easy let alone a very successful one taking over from someone like SJ.
Jobs wasn't perfect (though a brilliant innovator), and Cook isn't either, we're all human and all have different ideas.

(Sir) Jonny is still there and he has some great ideas, hopefully we will see whatever it is he says is so important in the near future.

I agree. Even without Jobs, all will be fine as long as they keep up with that passion that makes Apple great. I'd be much more worried if Ive ever leaves.
 
I'm happy for the changes. Steve Jobs was a brilliant visionary, but he was also a mean ******* who didn't listen to anybody, including customers.

Frankly, to say that Apple meetings were previously led by engineers is something of a lie. They were led by *design* engineers, but the way Apple has often cheated end-users on tech, it means that other types of engineers couldn't have been in charge.

In my youth, I wanted to own a Sun or Silicon Graphics workstation. I was poor, so that was out of the question. Then along came OS X. Finally, regular people could afford a powerful UNIX workstation (I cut my teeth on SunOS and Solaris, e.g., BSD UNIX, so GNU/Linux would just not do). Over time, Apple moved away from providing powerful scientific/engineering computing devices, and shifted it's focus to portable consumer products.

I pray that someday, maybe not now, but within the next five years, Apple gets back to providing tools that professionals in the scientific, engineering, and other specialized technical fields can be proud of. It certainly would not have happened under Steve Jobs' watch, as he had thrown us under the bus and then driven over our bodies multiple times. Maybe Tim Cook will throw us a lifeline.

You don't know what the hell you're talking about.
 
Tim Cook has always been know as a wizard of logistics. It's why Steve Jobs hired him back in the late 90s. So it should come to a surprise to any Apple watcher that he is most concerned about operational efficiency. It's his wheelhouse.

But it's way too early in the game to judge Cook on his ability to birth innovative products. We are still in the Jobs era in that regard. I would think someone as smart and experienced as Cook understands what made Apple "boom." So I doubt Apple is the next IBM or even Microsoft as far as management style and product innovation go.

He was there when Apple was floundering and his stock options were practically worthless. (Remember you could buy all the Apple stock you wanted in the late 90s to early 2000s for $5-15.) It was only until after iPod hit Windows that Apple started to hit jackpot.
 
Tim Cook looks like an organizer, not a leader.

He'd be best as a number 2 to execute the ideas of a productive mind.

How does Apple want to stay ahead of the game with a corporate apparatchik like him?

Do designers and product developers have so much freedom it doesn't matter that the CEO is not an idea man?
 
No, but Apple's MO was taking products (mp3 player, phone, computer, tablet) that you never thought you needed, and then get a bunch of people to say "how did I ever live without this?!?" I don't know if Tim Cook shares that vision, not because he doesn't want to, but because his brain doesn't work that way. It takes a person with a rare talent to say "I'd like to re-popularize this" I doubt Tim has any ideas up in his brain, unless Steve put them there.

I see where you are coming from... If that is true, and he is lacking in the entrepreneur mentality that Steve had, his only option is to hire people to do it. Created departments, and have them compete against each other
 
[...]
But that operational efficiency has led to the belief that Apple is becoming more traditional and conservative, becoming an "execution engine" driven by business-oriented managers with MBAs and less dependent on its design and technical expertise to lead the way.
[...]

Apple employees and board members will never forget the Scully era.
When Apple was managed by a sales guy and there were no new technical or design ideas.
They won't let that happen again. Ever.

And, despite Jony Ive's high-profile Order of Knighthood Ceremony, he's very low-key.
He was perfectly happy to let Steve take the spotlight. Same with Tim Cook.
And that led superficial analysts to the conclusion that Steve Jobs did all the work and had all the ideas.

Some people resent the fact that Steve gets credit for everything, but I've never given a rat's ass about that.
Frankly speaking, I'd prefer my name never be in the paper.


- Tim Cook (to Walter Isaacson)
 
This worries me. If the bean counters are coming in early to guide the process of innovation, it's does not bode well for new products. Apple has a reputation for not only pushing the envelope, but defining the envelope.

On the other hand, if the 'bean counters' are being brought in early to be sure they have the time and resources properly allocated to *support* the process of innovation, then it bodes *very* well. The presence of said 'bean counters' says nothing about what their impact will be, where their *role* says quite a bit, but isn't mentioned at all.
 
This worries me. If the bean counters are coming in early to guide the process of innovation, it's does not bode well for new products. Apple has a reputation for not only pushing the envelope, but defining the envelope. From iPod to iPhone to iPad to MacBook Air; they all literally redefined the relative industry they entered, leaving the rest to figure a way to catch up. iPod was not the first MP3 player, but when iPod came out, everyone else ended up going "Oh, THAT's what it's supposed to be." Ditto smart phones. Smart phones were already popular, but when the iPhone was released, the industry could only sigh heavily and scramble to match it. For over a year people were expressing their desire for Apple to enter the netbook market. Instead, they all but decimated the netbook market by redefining the tablet AND the ultra-portable via iPad and MBA.

Priority needs to remain on innovation, no matter what other changes Cook makes with how Apple operates in general. If they are rbinging in the project management and supply management executives in early, it needs to be with the intent to define how they meet the needs of the engineers, not to tell the engineers what is possible. Innovation concentrates on making the not-possible into the possible.

WTH?? Do many of you "get it" that this company TODAY under Cook's leadership is MANUFACTURING, SHIPPING, DISTRIBUTING, and SELLING TENS OF MILLIONS OF PRODUCTS EVERY QUARTER?? I mean, WHY wouldn't those people "be involved".

Um, I've been an Apple Customer for 24 years. The company with these MASSIVE product launches INTERNATIONALLY could never, I repeat NEVER have been capable of handling the sheer stress of VOLUME if it weren't for Cook, Not Jobs, Not Ivey, Not anybody there today or ten years ago could do it.

For the life of me I can't figure out how people are hating on a company that has had the most EXPLOSIVE GROWTH in modern history in what 4 years time and have managed that growth amazingly well.

So I guess it's Cook's fault that the iPhone became an instant sensation and they should just back away from it and focus only on innovation and let the Customer service, production side literally implode and totally destroy the company??? In other words, this ship has grown so large in scale on every fricking level that it's the guy "managing" the growth that's the damn genius here people.

Some of you have limited, fantastically lame thinking. Wake up to reality folks. Apple will continue to innovate. The company has grown way way beyond core clients like myself that literally kept them in business before most you smart heads were born.
 
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I think Steve Jobs had a terrible sense of style, and many would agree. His greatest contribution was re-inventing products that people didn't know they had to own until they did and constantly make things thinner, but some design cues have been way bad over the years.
I disagree with you and that's a gross simplification of the successful products Apple has come up with over the years. You are obviously bias to something other than Apple (or Steve Jobs).
 
When I read that, my first thought was: 'What? They had important meetings and didn't invite project and global supply management?'

That may well have been absolutely true. The exec team decided on the best product, even if the supply chain said it wasn't possible.

Then Tim Cook's team and a multi-billion dollar billy club were used to beat suppliers into doing what they said was impossible. The story about the custom glass panels that nobody made is one example.

In R&D, the monster payoffs rarely go to the safe, careful, cautious and unlucky.
 
Tim Cook is not the one doing the hardcore work on the products. Neither was Steve Jobs, as far as I can tell. He would go and pontificate with Ive about what the next thing would look like or how it would feel in the hands. Ive would make it. Steve would say yay or nay. Other people worked on the software. Steve would say yay or nay.



PS: And of course, I'm generalizing. Steve Jobs was a huge part of Apple. But he also took a lot of credit for things he had nothing to do with creating.
See, this is where people are worried. Your first paragraph is great, but then the "PS" claims the first one means nothing. You are arguing with yourself. Supreme Management Control is what Steve did. That DOES have a lot to do with everything, and is why people use terms like "overlord" to describe him.

Steve had final control on which products go forward. It remains to be seen what kind of control exists in Apple today. So, how will that happen these days? Cook is Supreme decider? Ive? Committee? Again, this is why people feel the need to speculate. Seems strange so many don't understand this simple procession of thought, and need to fill the internet with craziness.
 
If a 7 inch iPad or a 4 inch iPhone is released then yes, it is all over. Apple then becomes just another OEM racing to the bottom.

Yeah, having two models of a product is a death sentence.
Giving your customers a choice is corporate cancer. :rolleyes:
 
No, but Apple's MO was taking products (mp3 player, phone, computer, tablet) that you never thought you needed, and then get a bunch of people to say "how did I ever live without this?!?" I don't know if Tim Cook shares that vision, not because he doesn't want to, but because his brain doesn't work that way. It takes a person with a rare talent to say "I'd like to re-popularize this" I doubt Tim has any ideas up in his brain, unless Steve put them there.

Hm, maybe you just met Cook on an off day? I know when I went into the Apple Store to get my iPhone from Cook he had a bit of time to talk to me while finishing building the phone. I didn't get the impression you got.
 
See, this is where people are worried. Your first paragraph is great, but then the "PS" claims the first one means nothing. You are arguing with yourself. Supreme Management Control is what Steve did. That DOES have a lot to do with everything, and is why people use terms like "overlord" to describe him.

Steve had final control on which products go forward. It remains to be seen what kind of control exists in Apple today. So, how will that happen these days? Cook is Supreme decider? Ive? Committee? Again, this is why people feel the need to speculate. Seems strange so many don't understand this simple procession of thought, and need to fill the internet with craziness.

I think that when you hear the phrase "Apple's DNA" thrown around in articles and in other places, (this is a phrase coined by Apple, actually), part of that DNA is that they don't decide by committee. They just don't. That's not how they operate. I even read that they don't even really HAVE committees. They just have people working on their own individual things and don't necessarily know what's going on in other parts of the company. And so I want to know as well--who decides now? I've heard that aside from Jobs, Ive had more power than anyone at Apple. I imagine he has a pretty major say in what goes out the door. But I also think there are plenty of other people at Apple who could also approve a design that proves to be popular with consumers. And I don't think Apple is dumb enough to think that they can ignore their history. They have two choices--maintain/improve the standard, or die a slow horrible death.

I don't want to say Apple will run the same as it did with Jobs, because it won't be the same ever again. But that doesn't mean everything Jobs did was brilliant. He took a lot of credit for a lot of other peoples' designs and ideas. He marketed the products in a way that he seemed like the Willy Wonka type of guy who was back behind the curtain coming up with all these brilliant ideas and designs. He didn't invent the MP3 player--hell, he didn't even invent the iPod. But he had an eye for a good design vs. a great design vs. an "insanely great" design. So who has that eye now?

There's another aspect to this that people seem to ignore too. Apple doesn't have Steve Jobs anymore, and that sucks. But you know what? The WORLD doesn't have Steve Jobs anymore. It's not like he went to Google or MS or something crazy like that. He is gone forever. What is the only existing company (besides Pixar) that ever got to work with him? Apple. They're the only company that has the benefit of the Steve Jobs DNA being infused into the way they operate. That by itself is a great thing for Apple.
 
Steve and Jony were very close (I read that Jony was in the room with Steve's family when Steve died). Jony is still at Apple and from all we know he has no plans to leave. Does anyone think he'd still be there if things had drastically changed or changed for the worse?
 
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