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Apple's Fifth Avenue Store Vision Pro Installation Is Shaping Up to Be a Spectacle

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Apple is putting the final retail preparations in place for the U.S. launch of its Apple Vision Pro headset on Friday, with dedicated areas in flagship retail stores where customers can test out the device. But Apple's Fifth Avenue retail store in New York appears to be getting special treatment, with a giant replica Vision Pro headset being constructed within the glass cube.

cube-store-vision-pro-construction.jpeg

Photos shared by 9to5Mac show scaffolding in front of the glowing Apple logo in the giant skylight above the centerpiece stairway down to the store, where a window display is being erected in the distinctive shape of the Vision Pro goggles.

It's unclear whether the display is unique to "The Cube" or is set to appear in other retail stores around the country, but Apple is certainly hoping to make a splash at possibly Apple's most high-profile U.S. store, and the promotional installation is sure to catch the eyes of passersby and further rouse queueing customers in case they weren't excited enough already.

Steve Jobs originally hired firm Bohlin Cywinski Jackson to help with the design of Apple's iconic Fifth Avenue store. He and Peter Bohlin worked closely to create the centerpiece stairway made entirely of glass, the material that would become Apple's signature architectural statement in its flagship stores. The Cube boasted 50,000 visitors a week in its first year, and by 2010 grossed more per square foot than any store in the world.

Apple plans to limit sales of the Vision Pro to customers in the United States to start with, before expanding availability to other countries later in the year. The Vision Pro starts at $3,500, and online pre-orders ship to customers on launch day, February 2.

Article Link: Apple's Fifth Avenue Store Vision Pro Installation Is Shaping Up to Be a Spectacle
 
Article Link
https://www.macrumors.com/2024/02/01/apple-vision-pro-launch-fifth-avenue/
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But above the gray land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor Timothy Cook. The eyes of Doctor Timothy Cook are blue and gigantic—their retina displays are one yard high. They look out of no face, but, instead, from a pair of enormous spectacles which pass over a non-existent nose. Evidently some wag of an oculist set them there to fatten his practice in the borough of Manhattan, and then sank down himself into eternal blindness, or forgot them and moved away.
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I will say - other companies may have cooler tech demos (ie: Vaporware that never really sends up shipping), but nobody executes like Apple.

Just ask Microsoft. They have all the vision they need, but they just can't execute, or when they do, it's too early or too late and they show up at the party like a half inflated balloon, or cripple the product in a small but meaningful way. I mean, when the iPad came out everyone was like "MS did tablets years ago". I remember them. My school gave them to teachers for years. They *sucked*. Absolutely ***** product. Terrible.

I mean, you can look back at some of the promotional videos and stuff they released 25 years ago about connected homes, media center PCs, even HoloLens, all that, and it all mostly came true. They saw it. They knew it was coming. And they blew it.
 
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The people who read these comments now have to make their pilgrimage to the glass cube yet again to see the addition. I’ve been there a few times it is an impressive store. My closest store is still a small basic store that always seems over packed and it’s an hour away from Cape Coral.
 
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alfonsog said:
The people who read these comments now have to make their pilgrimage to the glass cube yet again to see the addition. I’ve been there a few times it is an impressive store. My closest store is still a small basic store that always seems over packed and it’s an hour away from Cape Coral.
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Definitely, it's an amazing store. Went in during 2014 and again in 2022 after the major renovation, the extra space definitely helped it!
 
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Abazigal said:
I will say - other companies may have cooler tech demos (ie: Vaporware that never really sends up shipping), but nobody executes like Apple.

Just ask Microsoft. They have all the vision they need, but they just can't execute, or when they do, it's too early or too late and they show up at the party like a half inflated balloon, or cripple the product in a small but meaningful way. I mean, when the iPad came out everyone was like "MS did tablets years ago". I remember them. My school gave them to teachers for years. They *sucked*. Absolutely ***** product. Terrible.

I mean, you can look back at some of the promotional videos and stuff they released 25 years ago about connected homes, media center PCs, even HoloLens, all that, and it all mostly came true. They saw it. They knew it was coming. And they blew it.
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Every bit true, they had/have the vision, just that they dont what to do with it. I loved Courier, they made a promotional video. Everyone in my office was jaw-dropped, but it never came.
 
I wonder how many tourists are going to walk in asking if they sell Ski goggles there.

For those outside of NYC, that store is in a very very touristy area and is infamous for having mostly tourists going in milling around and taking pictures. Most New Yorkers know to avoid it and instead go to one of the other 100 Apple stores in the city lol.
 
I get that the general sentiment on AVP in here is sort of lukewarm.

But I'm still super excited. And that's even after knowing how mediocre the virtual keyboard is.
 
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Abazigal said:
I will say - other companies may have cooler tech demos (ie: Vaporware that never really sends up shipping), but nobody executes like Apple.

I mean, you can look back at some of the promotional videos and stuff they released 25 years ago about connected homes, media center PCs, even HoloLens, all that, and it all mostly came true. They saw it. They knew it was coming. And they blew it.
Click to expand...
Microsoft and other companies undercut themselves from the start by foregoing profit with the idea that “If we lose money for a long time, it eventually becomes profit!” Epic and Spotify are currently on the same path (guess they’re good at fooling those that fund them with the idea that “any day now… profit!”) Apple understands that being everything to everyone is hard, so they focus on the most critically important group, folks with money to spend. If it spreads beyond that, it’s nice, but they start out with the goal of profitability on day one. If the uptake ends up being a long slog, it’s still profitable every step of the way.
 
Oh my gosh…. They’re going to put live eyes in that thing, and it’s going to get mocked as the “eyes of Sauron”.
 
benspratling said:
Oh my gosh…. They’re going to put live eyes in that thing, and it’s going to get mocked as the “eyes of Sauron”.
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Nevermind, anyone who knows what the eyes of Sauron are is so geeky they’ll love it. 🤣
But it may get compared to the giant face on the video screen wall in the “1984” ad. 😬
 
I don't think mine will prove to be too heavy, but that one takes the cake.

Alternative joke: Are they expecting Godzilla? Do they think this gift will pacify him?
 
alfonsog said:
The people who read these comments now have to make their pilgrimage to the glass cube yet again to see the addition. I’ve been there a few times it is an impressive store. My closest store is still a small basic store that always seems over packed and it’s an hour away from Cape Coral.
Click to expand...

If you’re talking about Estero, that’s my store too! It’s a phone booth.
 
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