I will say - other companies may have cooler tech demos (ie: Vaporware that never really sends up shipping), but nobody executes like Apple.
Just ask Microsoft. They have all the vision they need, but they just can't execute, or when they do, it's too early or too late and they show up at the party like a half inflated balloon, or cripple the product in a small but meaningful way. I mean, when the iPad came out everyone was like "MS did tablets years ago". I remember them. My school gave them to teachers for years. They *sucked*. Absolutely ***** product. Terrible.
I mean, you can look back at some of the promotional videos and stuff they released 25 years ago about connected homes, media center PCs, even HoloLens, all that, and it all mostly came true. They saw it. They knew it was coming. And they blew it.