Is it just me or were there a few things about Derek's article that didn't quite ring true?
Don't get me wrong, I think it was a poignant article, and the main points stand. But they were let down a bit by some misteps:
1.
Apple could unleash a device thats sexier than reading a magazine. A glossy screen like the iPhone,...
He appears to promote a "Glossy screen like the iPhone" as being a good thing in the context of eReading. IMHO you couldn't get much worse than "a glossy screen like the iPhone" for prolonged reading (other than a similar display with a lower DPI). I'll concede that he started the sentence with a reference to magazines - but even so the comparison breaks down. iPhone screens are not glossy in the same way as magazine pages are glossy. An iPhone screen is glossy because of the glass
in front of the display itself - reflecting ambient light - that and the brightness of the backlight. Both factors are detrimental to eReading credentials.
2.
Its the same hole they filled with the iPod. When it came out, there were CDs on one side (physical media for sale) and file-sharing on the other (free but dodgy). The iPod filled the media experience gap,..
This simply isn't true. When the iPod came out (in 2001) I'd been ripping my CDs for years and playing them through various jukebox software. Hardware mp3 players were also available, although I didn't own one (although I did use a PDA as a music player at one point). In any case, when the iPod came out your only options, initially, where to rip CDs onto it or use file sharing to get them on. The iTunes store, which did offer a credible alternative, didn't open until 2003.
3.
Apple could release a device that makes consuming media fun, is able to show any PDF beautifully (just like the iPod would play any MP3)
While technically true that an "iPod would play any MP3" (and even then early models apparently had problems with variable bitrates), this comment could be a little misleading. For most, non-technical, users an MP3 means
any audio format. iPods certainly don't play
all audio formats, including many popular formats such as WMA (although iTunes will attempt to convert them if it can and they are not DRMed). For a non-technical user (and even many technical users) the experience of mixed encodings is certainly not what you'd call, "beautiful". Not that that's Apple's fault - just that I'm hoping the experience with an eReading tablet would be
better, but I'm not expecting much.