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alexh516

macrumors member
Original poster
there was something mentioned in the Q3 financial results about a future product transition...does that refer to new macbooks/mbp's or soemthing else?
 
He said it would negatively effect margins in the short term. I don't see how a computer refresh could do that...

I'm thinking it probably has to do w/ the iPod line.
 
I think that a new case/design could increase the costs in the short-term. Why do you think it wouldn't?

thistle.
Because this didn't happen when they transitioned iMac case designs, it didn't happen when they came out with the macbook air case design, it didn't happen when they moved from the TiBook to the PB/MBP case design, and it didn't happen when they moved from iBook clamshell to white iBook, and it didn't happen when they moved from white iBook to Macbook.... so... a hunch i guess?
 
Looking at last year, it may imply new models

https://www.macrumors.com/2007/07/26/apples-upcoming-product-transition/

Forbes said:
Apple's projected relatively weaker earnings for the current quarter, citing higher component costs, back-to-school discounts and a "product transition" will cause Apple earnings to come in lower than expected.

Last year they projected slightly weaker earnings and they did a product transition with the new imacs.
 
Because this didn't happen when they transitioned iMac case designs, [...] so... a hunch i guess?
Why do you say it did not happen? It would be strange from my pov.

I think the fact that they earned money ALSO introducing new units is different from margin reduction. Every new model, in computer as well as in cars, has the side-effect of reducing margins in the first times. Factories need to change lines, there are design cost, old units must be sold at lower prices...



thistle
 
there was something mentioned in the Q3 financial results about a future product transition...does that refer to new macbooks/mbp's or soemthing else?

No....Apple is going back to the PowerPC and they are releasing the PowerBook G5 and PowerMac G6!!
 
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