Apple's Giving Program Has Raised More Than $365 Million for Non-Profits Around the World

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 21, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple has shared a new feature on its Newsroom that highlights its workforce's charitable and volunteer efforts.

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    Apple says that its internal Giving program has raised more than $365 million for non-profit organizations around the world since its inception eight years ago. Under the program, Apple matches every dollar that its employees donate up to $10,000 each, with combined donations totaling more than $125 million in 2018.

    The feature highlights thousands of locations where Apple employees volunteer their time, including the Terence MacSwiney School in Cork, Ireland, where more than a dozen employees from Apple's nearby campus volunteer at the school each week to teach coding, drawing, photography, music, and video.

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    Terence MacSwiney School student Ericka Lingwood

    Apple employees also spent nearly 3,000 hours sorting and distributing food at Second Harvest last year, according to Apple, making the food bank one of the largest recipients of Apple volunteer hours in the United States.

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    Apple volunteers at Second Harvest Food Bank in San Jose, California

    Last, the feature highlights Apple employee Liz Byrne, who sits on the board of the transgender support non-profit Point of Pride.

    Article Link: Apple's Giving Program Has Raised More Than $365 Million for Non-Profits Around the World
     
  2. HJM.NL macrumors 68000

    HJM.NL

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    #2
    Very noble of Apple and it’s employees. But this behavior shouldn’t be used as an advertisement or exploit that way. It should be done in silence with no beneficiary in mind.

    Apple is exploiting everything these days :(
     
  3. Baymowe335 macrumors 68040

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    #3
    In before "not enough" and cynical posts.

    Apple likely does a lot of good you don't hear about it too, but the stuff you do hear about is awesome as well.
     
  4. harriska2 macrumors 6502a

    harriska2

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    The thing is that most companies, especially big ones, do that. I see signs at Home Depot showing how many hours their employees volunteer in the community to do things like build playgrounds. Or our local Fred Meyer and how much they donate to local charities. Or Costco and how much they’ve raised for Miracle Network.
     
  5. ipponrg macrumors 65816

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    #5
    Every company does this to varying degrees.

    Even my company does this and uses it as a selling point to attract talent. A lot of people want to not only work for the company for benefits but also for their philanthropy. It’s not a bad thing to do even if it was for their own narrative.
     
  6. X--X macrumors 6502

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    #6
    Exactly what Jobs believed.
     
  7. mtneer macrumors 68030

    mtneer

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    Do employees get to choose their charity or are they forced to only work with a set of pre-ordained charities?
     
  8. tylersdad macrumors regular

    tylersdad

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    #8
    While this is laudable, it's a fraction of what they would pay in taxes, if not for their tax avoidance schemes.
     
  9. Baymowe335 macrumors 68040

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    #9
    See what I mean?

    You don't like the tax law, write your congressman. The tax laws are followed to the letter by Apple. Apple has a fiduciary responsible to its shareholders to maximize any tax benefits allowed by law, just as you would do on your own taxes, if you're smart.

    Apple also pays more income tax than any entity in the world.
     
  10. PickUrPoison, Jan 21, 2019
    Last edited: Jan 21, 2019

    PickUrPoison macrumors 68030

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    They can donate to whatever charity they choose, and Apple will also make cash donations to “match” their employees’ volunteer hours.

    Nice try though.
     
  11. Suttree, Jan 21, 2019
    Last edited: Jan 21, 2019

    Suttree macrumors member

    Suttree

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    What Apple needs to focus on is building great computers for people to use. That means fast CPUs, fast GPUs, Blu-Ray drives on ALL Macs, lots of I/O ports, 24-hour batteries.

    Oh, and let's be honest here. Apple does not care about charity. This is about money. End of story. This is Apple's underhanded way of getting people familiarized with Apple's software and hardware and manipulating people into their ecosystem and to associate feel-good nonsense with a gazillion dollar corporation. This is evil, pure and simple.
     
  12. PickUrPoison macrumors 68030

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    #12
    Wow, Apple can’t even manage to donate 365 million dollars correctly.

    Jobs never had a matching program; I guess this proves Apple has truly lost its way. Tim Cook should surely be fired :rolleyes:

    /s (for the sarcasm impaired)
     
  13. ChrisCW11 macrumors 65816

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    #13
    That's nice, but it is still based on employees taking action rather then the company directly contributing to charity. It would be nice if the company itself could provide charity without attaching it to another action, such as how they match Red Cross contributions, project Red profit or employee effort. Something always has to happen "first" before Apple donates a dime to anything.

    But its good to see Apple is at least involved in some charity work these days opposed to the Job's years.
     
  14. The Clark macrumors regular

    The Clark

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    #14
    He was just asking..
     
  15. Carnegie macrumors 6502

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    The donations, of course, have to be to qualifying organizations in order to be matched. Apple isn't, e.g., going to effectively give an employee an extra $20,000 because that employee donated money to the 'Daddy's Awesome Entertainment Room Fund.' The last time I looked, a qualifying organization had to have 501(c)(3) status or something comparable.
     
  16. jerryk macrumors 601

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    Apple makes a lot of charitable donations directly and through matching. There in the top 10 of all US companies for direct (non-matching) contributions. And their matching program is large, up to $10,000/year.

    Tim Cook has given $100M in his personal stock to charity.
     
  17. Carnegie macrumors 6502

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    I'd note that, in 2018, Apple matched qualifying donations two-for-one. So it would donate up to $20,000 per employee.

    It will also donate money if employees donate their time to qualifying organizations, and it doubled the normal per-hour amount (which I think was $25) for 2018.
     
  18. tylersdad macrumors regular

    tylersdad

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    #18
    Nothing forces Apple to hide their profits overseas. Nothing. Nothing prevents them from paying taxes here in the States. Nothing. Yet Apple pretends to be proponents of the very causes (which are incredibly expensive, btw) that they won't fund with tax dollars.

    So you'll have to forgive the fact that I am underwhelmed by their giving.
     
  19. PickUrPoison macrumors 68030

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    #19
    Was he? He didn’t ask if employees must choose from an approved list. He asked if employees were “forced” to choose from “pre-ordained” charities.

    Words have meaning. His agenda was clear based on how he phrased his question.
     
  20. The Clark macrumors regular

    The Clark

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    #20
    It's all about how you interpret it I suppose. "Forced" would be the correct word to use if the employees had no choice. And who's to say Apple wouldn't have a list of pre-ordained charities? It's not a cynical, nor unreasonable question IMO.
     
  21. Rogifan macrumors Core

    Rogifan

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    Yeah god forbid a company provide incentives for employees to be charitable and do community service. Newsflash: corporations are not charitable institutions. The purpose of a corporation isn’t to give money to charity its to provide a product or service someone is willing to pay for. Most large corporations give lots of money to charity which is great but that’s not the purpose of their existence.
     
  22. Baymowe335 macrumors 68040

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    #22
    Apple is a global company. Welcome to business.

    They just brought back their overseas profit because of a change in the tax laws. Apple would not have happy shareholders if they just paid more than they had to as some "do good" move.

    I told you, Apple pays more income tax to the US government than any company in America.
     
  23. Rogifan macrumors Core

    Rogifan

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    #23
    So now Apple highlighting charitable giving is evil and just exists to manipulate people into buying their products. Good lord. Perhaps the mods should think about not allowing comments to stories like this.
     
  24. pika2000 macrumors 601

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    #24
    How is this an exploit?
    As a publicly traded company, Apple has to be transparent in their activities. Shareholders will question Apple if there are cost associated with these activities yet the activities themselves are not announced. Besides, this is put in the newsroom part of the site, which is usually aimed at shareholders. When was the last time you actively visit the Newsroom section of Apple.com? It's Macrumors that is exploiting this to garner clicks and ads.
     
  25. dannyyankou macrumors 604

    dannyyankou

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    #25
    When Apple's quiet about charity work, people complain, and when they say something about it people complain. There's no winning.
     

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