A nice twist on the Halo Effect.
Agreed. I was expecting more around 4%. Let's see once the "Let's Check out the New Apple Store" wears off.
Even settling around 5% would be sweet for the MTA.

A nice twist on the Halo Effect.
I agree. How would a 7% increase in sales even break even for MTA given Apple's significantly lower rent and lack of revenue sharing.
I agree. How would a 7% increase in sales even break even for MTA given Apple's significantly lower rent and lack of revenue sharing.
wait, so you close down a restaurant and the one that remains next door gets 7% more sales
Why do we assume the Apple store foot traffic has anything to do with this?
not saying it doesn't, but closing down the restaurant next door seems more likely to increase the foot traffic
According to the article, the restaurant did not see increased sales after the closing of the competition or the time the space was empty.
Sales increased AFTER the Apple store opened.
Wouldn't that be a net loss of business for the area then? Assuming the closed shop did more than 7% of the still open shop that is.
10 extra tables a night, and let's say $50 a table (which is probably on the low side) X 7 days a week X 7 weeks so far = almost $25000 in extra sales without doing a single thing.