I must say, I got a taste of this legendary customer service for the first time yesterday. My iPhone quit working unplugged, but worked fine plugged in. I tolerated it for a few days, then the nuisance factor and fear of electrocution overwhelmed my laziness. Plus the whole coolness of iPhone is no cord. Anyway, Apple was great bout it and replaced my phone with new one. And the girl at the apple store was super helpful. I bought a retina mini in nov and exchanged for air in dec and frankly despised the experience both times. Yesterday was completely different. I think women are just better suited to this sort of thing, maybe.