Apple's HomePod Estimated to Have Just 5% of Smart Speaker Market Share in U.S.

Discussion in ' News Discussion' started by MacRumors, Aug 8, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's HomePod accounted for just 5 percent of the estimated 76 million smart speaker installed base in the United States in the second quarter of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP).

    Amazon continues to be the number one smart speaker vendor in the U.S., followed by Google. Amazon Echo devices accounted for 70 percent of smart speakers in the United States during the quarter, while Google Home devices accounted for 25 percent.


    The smart speaker market has seen strong growth, with the U.S. installed base of 76 million speakers up nine percent from 70 million units in the March 2019 quarter. Growth is also up significantly compared to last June, when there were an estimated 50 million smart speakers in the United States.
    Most people who own smart speakers have less expensive models like the Echo Dot and the Google Home Mini, with these units accounting for more than 50 percent of smart speakers in the U.S. during the quarter.


    Though Apple has dropped the price of the HomePod from $349 to $299, the smart speaker is still significantly more expensive than speaker options from Google and Amazon, which has left Apple struggling to gain a foothold in the market.

    Amazon's Echo Dot, for example, is priced at $50, but it is often available at even lower prices during sales and promotions. The same goes for the Google Home Mini, which is also priced at $49.

    Rumors have suggested that Apple is considering a more affordable version of the HomePod that could be priced as low as $150, but it's not clear if and when Apple might release such a speaker.

    CIRP's data is estimated and is based on a survey of 500 U.S. owners of Amazon Echo, Google Home, and Apple HomePod devices surveyed from July 1 to July 10 who owned one of the devices as of June 30, 2019.

    Article Link: Apple's HomePod Estimated to Have Just 5% of Smart Speaker Market Share in U.S.
  2. jacks64 macrumors member


    Jan 31, 2017
  3. iZac macrumors 68000


    Apr 28, 2003
  4. jacobh101 macrumors regular

    Aug 12, 2014
    Boston, MA
    in my home, however, it has 100% market share.
  5. Spock macrumors 68000


    Jan 6, 2002
    They enter a market where devices can be found for $29, are we surprised that a $300 crippled in comparison device isn’t gaining market share?
  6. Aston441 macrumors 65816

    Sep 16, 2014
    Alexa does far more and I can get one for $25.

  7. Ultramove69 macrumors member


    Dec 23, 2017
    Columbus Ohio, USA
    If Apple wants to compete in this market it needs to be a loss leader. You sell this at near cost then encourage HomeKit accessories and rake in the license profits. Apple is trying to profit from HomeKit licensing and the speaker itself. In this market the core device needs to be in as many households as possible.
  8. alfonsog macrumors 6502


    Jul 17, 2002
    Cape Coral, FL
    What’s its share among smart speakers priced similarly, like Bose and Sonos?
  9. ipponrg macrumors 68000

    Oct 15, 2008
    The HomePod is the invention that Apple keeps trying to throw under the rug, but somehow articles are still being written how poorly it's doing. Perhaps the HomePod should really be a "speaker", and not a "speaker with voice assistance". That way we can stop comparing it to other smart speakers.
  10. miniroll32 macrumors 65816


    Mar 28, 2010
    Not surprised. The mainstream wants good 'smart' functionality and the ability to play audio wirelessly - for a good value. Products like Dot and Alexa are becoming borderline impulse purchases.

    And since Siri isn't up to the job, and Apple isn't providing a cheaper alternative to the high-end speaker....
  11. ipponrg macrumors 68000

    Oct 15, 2008
    Bose isn't a smart speaker. Sonos barely is a smart speaker until recently. They were speakers first.
  12. ralphdaily macrumors regular

    Aug 18, 2008
    Birmingham, AL
    I have everything Apple makes except for HomePod. Apple was tone deaf on this one. They marketed it as an accessory for Apple Music rather than a smart speaker. I have the current Amazon Dot wired to nice speakers and enjoy it very much. Plus Siri is dumb as a brick wall.
  13. Tonewheel macrumors 6502a

    Sep 28, 2007
    Great sound. We have two paired for stereo. But I don’t consider them a Smart Speaker. Apple failed miserably in that respect.
  14. GrumpyMom macrumors G3


    Sep 11, 2014
    Siri is really bad on ours. And keeps activating and playing music when we least expect it. But the sound is lovely.
  15. Tonewheel macrumors 6502a

    Sep 28, 2007
    Smart speaker it is not. But it does know my iTunes library intimately and plays everything I have and want.
  16. InfiniteDragon macrumors newbie

    Jun 17, 2019
    I still wouldn't buy it, too expensive.
  17. itsmilo macrumors 68030


    Sep 15, 2016
    The one Apple device I always forget even exists
  18. kuwxman macrumors 6502a


    Jul 25, 2009
    Olathe, KS
    Joined the party too late and at too high of a price.
  19. jicon macrumors 6502

    Nov 29, 2004
    Toronto, ON
    I'm not paying $600 USD for stereo sound. If I'm looking for something to quickly query with my voice, one of the other much cheaper players works.
  20. TheShadowKnows!, Aug 8, 2019
    Last edited: Aug 8, 2019

    TheShadowKnows! macrumors 6502a


    Sep 30, 2014
    National Capital Region
    I was expecting the usual defensive post:

    "But ... but... who rakes the most profit?"

    Or, alternatively,
    "But, unlike Google and Amazon, it does not mine your privacy"

    [I may be in here too early for these to show up, though.]
  21. BootsWalking macrumors 65816

    Feb 1, 2014
  22. richard371 macrumors 68020

    Feb 1, 2008
    I don't use Siri at all. I have 2 in stereo and love the sound quality when streaming from my phone or apple TV.
  23. rumz macrumors 6502a

    Feb 11, 2006
    I don't know if Apple is even trying to compete with $25 smart speakers that die just outside of their 90 day warranty-- basically garbage. (Yeah I know that's probably not the most common scenario, but that's the experience I had with an echo and was just amazed that Amazon had no interest in making that right).

    Just like Apple's target customers are not the same ones who buy cheap Android phones and don't spend money on apps.

    Apple's problem is that -- while the Homepod is an awesome speaker, it doesn't quite hit that iPhone level of doing enough things great. Siri really does hold it back. (I also wish it had an analog input, but I'm sure that doesn't interest Apple).
  24. idrewuk macrumors regular


    Aug 15, 2008
    Fantastic product. I’m super happy with my pair and they do everything I would expect; I know people say Siri is crap but for me I don’t really want or know what else it could be useful for other than asking basic requests related to music, timers, etc. I don’t really (at this stage) need anything else.

    Obviously the sound is amazing and friends who’ve been over and heard it have been impressed. But yes, it’s overpriced and I feel like they should just give it a massive price cut and really market is a bit more. Once people get behind it more it’d fly off the shelves and another product to keep people in the ecosystem they’ve created.

    Right now it feels like it just ‘exists’ when in actual fact it needs to be brought to life a bit. Google and Amazon are practically giving away their speakers so no wonder so many more people have them. Google do effective ads that highlight what people can do with their product, Apple should consider the same.

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