Apple's iLife and iWork 09 badge

Discussion in 'Design and Graphics' started by monke, Jan 6, 2009.

  1. monke macrumors 65816

    monke

    Joined:
    May 30, 2005
    #1
    I was just heading to the Apple site to check it out (again) but this time it loaded with the iLife and iWork box images. I looked at them, looking at the design, and thought about the '09 badges for a minute.

    For reference:
    [​IMG][​IMG]

    This is just the way I see it, but the '09 badges are reversed. To me, I'm thinking that the iLife badge is more of a 'business' type badge. It's more classy, upscale and what not. The iWork '09 badge is more of a grungy, dirty, fun symbol.

    Now this is just my thinking, but from a design and marketing stand point wouldn't you put the more classy or 'business-esque' type logo onto your 'business' applications and the fun logo onto your playing around software.

    Just a thought, I'm probably over thinking it. ;) :p
     
  2. hdsalinas macrumors 6502

    hdsalinas

    Joined:
    Aug 28, 2006
    Location:
    San Pedro Sula, Honduras
    #2
    To me the ilife's "09" badge look like a stamp on your passport, which implies travel, fun, pictures, and homemovies.

    The other one is more 'boring", you know like work.

    So no, I dont think they are switched.
     
  3. GSMiller macrumors 68000

    GSMiller

    Joined:
    Dec 2, 2006
    Location:
    Kentucky
    #3
    I thought the same thing about the iLife badge resembling a passport or mail stamp.
     
  4. TuffLuffJimmy macrumors G3

    TuffLuffJimmy

    Joined:
    Apr 6, 2007
    Location:
    Portland, OR
    #4
    I think the iWork box looks a little too fun to be taken seriously.
     
  5. hdsalinas macrumors 6502

    hdsalinas

    Joined:
    Aug 28, 2006
    Location:
    San Pedro Sula, Honduras
    #5
    true.
     
  6. JasonElise1983 macrumors 6502a

    JasonElise1983

    Joined:
    Jun 2, 2003
    Location:
    Between a rock and a midget
    #6
    I thought the iLife one looked like the Guide in a manual focus camera. I can't remember what that's called, but the little circle in the middle that tells you if you are in focus or not. Man, it seems like that has a name, but i can't remember it. Been a long time since i've used an MF lens.

    I honestly don't like the design of either box. I think they are kind of over done and stupid. I mean, sure it's "neat", and straight to the point, but i like their past box designs much better.

    -je
     
  7. Melrose macrumors 604

    Melrose

    Joined:
    Dec 12, 2007
    Location:
    Elsewhere
    #7
    I like the updated look - it captures the identity of the software and gives it an update. The look of each one fits what they'll be used for.

    My only beef is the tilt on the "'09" thing... I don't think they should have been tilted; it makes them look off balance and unfinished. That, and the new look itself is playful enough.
     
  8. stainlessliquid macrumors 68000

    Joined:
    Sep 22, 2006
    #8
    I dont think any business person would use iWork regardless of the package design, it just doesnt work well at all with MS Office. If anyone is going to use iWork it will likely be people working by themselves, mainly students, in which case I think its good for that target.
     
  9. hdsalinas macrumors 6502

    hdsalinas

    Joined:
    Aug 28, 2006
    Location:
    San Pedro Sula, Honduras
    #9
    I agree with you.

    I am a designer and I often need to use Office like apps.

    I like to use iWork simply because I really hate the way office 2004 looked on the mac.

    I really think keynote is far better than Powerpoint. (is like comparing MS Paint to Photoshop)- I just wish that Apple would release a keynote viewer for Windows. A lot gets lost in translation when exporting Keynote presentations to Powerpoint.
     

Share This Page