I was just heading to the Apple site to check it out (again) but this time it loaded with the iLife and iWork box images. I looked at them, looking at the design, and thought about the '09 badges for a minute. For reference: This is just the way I see it, but the '09 badges are reversed. To me, I'm thinking that the iLife badge is more of a 'business' type badge. It's more classy, upscale and what not. The iWork '09 badge is more of a grungy, dirty, fun symbol. Now this is just my thinking, but from a design and marketing stand point wouldn't you put the more classy or 'business-esque' type logo onto your 'business' applications and the fun logo onto your playing around software. Just a thought, I'm probably over thinking it.