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Apple's iPad marketing stinks

Rogifan

Rogifan

macrumors Penryn
Original poster
Nov 14, 2011
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Joanna Stern at the WSJ says the iPP needs better software and a better keyboard to become a PC replacement. So basically turn the iPad into a laptop to replace the laptop.

This just highlights how bad Apple's iPad marketing is. Rather than focusing on Windows PC and going on about iPad as a PC replacement, Apple shouldn't even talk about the PC. Just talk up the iPad capabilities and what customers are doing with the device. Apple has this partnership with IBM where apps are being developed for business but we never hear Apple talk about it. Some of these apps look really beautiful and powerful. Apple's website is full of examples of iPad being used for productivity but the minute Cook or Schiller start talking about the PC everyone focuses on what a PC has or does that the iPad doesn't. People focus on workflows as they exist right now not imagining how they could work in the future. And inevitably the conclusion is iPad needs to become a laptop to get "real work" done. Well geez, what a shock when Apple spends very little time showing "real work" being accomplished with iPad and instead gets in an unnecessary dig at Windows users.

Apple really needs to re-think it's iPad sales pitch on stage and elsewhere. Oh and how about giving Apple Pencil a bit more love too.
 
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Now that I own a 12.9 Pro + ASK + Pencil, and a desire to use it in a greater variety of tasks than I used previous iPads for, I agree.

I'm looking at how I previously used my iPad Air 2 and 11" MBA and determining what tasks can remain the same, what tasks can be done differently, what task no longer need to be done, and what new ones I can employ.
 
steve job sold it best, it's not a laptop or a phone, although it could use more laptop qualities...i still bought one.
 
i love Joanna Stern, she's hilarious. She and Lauren Goode at the Verge are definitely my favourite people in tech reporting.
 
I agree with this. However powerful a tablet may be I wouldn't make comparisons with a PC/laptop. If I want laptop capabilities I will use my laptop. A tablet offers completely different dimensions; I love my iPad but I would not sit at my desk typing into a tablet screen for multiple hours opposed to a laptop/pc.
 
The problem is that the iPad can't replace a laptop for everyone, but it can for so many people, which is why Apple keeps pushing that point. Same thing with laptops replacing desktops. Most people can get by with just a laptop, but there are still some that need more powerful processors, bigger screens, etc.

Some people just don't understand that your needs ≠ everyone's.
 
David Pogue wrote this in his iPad Pro review:

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Kind of sad when you see Steven Sinofsky defending iPad on Twitter because Apple's on stage iPad pitch is so bad.

https://twitter.com/stevesi/status/716336101338664960

I don't agree with Pogue's conclusion but had Phil Schiller not made that sad comment about Windows PCs would Pogue be writing this? Rather than making a stupid comment like that why doesn't Apple show us how iPad is replacing PCs? Why doesn't Apple show us a future that doesn't have legacy PC baggage instead of reviewers and others saying this can't be my main driver because it's missing a file system, pointer, I/O, blah blah blah. Don't tell us you want iPad to replace PCs, show us how it's successfully doing it.
 
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