Joanna Stern at the WSJ says the iPP needs better software and a better keyboard to become a PC replacement. So basically turn the iPad into a laptop to replace the laptop. This just highlights how bad Apple's iPad marketing is. Rather than focusing on Windows PC and going on about iPad as a PC replacement, Apple shouldn't even talk about the PC. Just talk up the iPad capabilities and what customers are doing with the device. Apple has this partnership with IBM where apps are being developed for business but we never hear Apple talk about it. Some of these apps look really beautiful and powerful. Apple's website is full of examples of iPad being used for productivity but the minute Cook or Schiller start talking about the PC everyone focuses on what a PC has or does that the iPad doesn't. People focus on workflows as they exist right now not imagining how they could work in the future. And inevitably the conclusion is iPad needs to become a laptop to get "real work" done. Well geez, what a shock when Apple spends very little time showing "real work" being accomplished with iPad and instead gets in an unnecessary dig at Windows users. Apple really needs to re-think it's iPad sales pitch on stage and elsewhere. Oh and how about giving Apple Pencil a bit more love too.