Apple's iPad Strategy

Discussion in 'iPad' started by BigAppleNYC123, Jun 24, 2017.

?

is your iPad primarily used for work or consumption?

  1. Work

    21 vote(s)
    28.4%
  2. Content consumption

    53 vote(s)
    71.6%
  1. BigAppleNYC123, Jun 24, 2017
    Last edited: Jun 24, 2017

    BigAppleNYC123 macrumors regular

    BigAppleNYC123

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    Jun 6, 2017
    #1
    A recent poll on mac rumors yielded these results:

    Buying 10.5 IPP for content consumption: 40%
    Buying 10.5 for laptop replacement: 19%
    Buying 12.9 for content: 20%
    Buying 12.9 as laptop replacement: 21%
    https://forums.macrumors.com/threads/which-do-you-prefer-12-9-or-10-5.2049850/

    While the sample sizes are small, I think it is safe to say iPads are still primarily used as consumption devices.

    There are many features specific to my iPad Pro that have nothing to do with my work, but everything to do with content consumption, fun, and entertainment:

    - Quad speakers are great for movies and music. Especially music.
    - true tone display is great for reading
    - pro motion looks appealing for reading and movies

    I think Apple is making a mistake by excluding consumption features from their non-pro device. They should be basing their iPad strategy on what people want. And people want excellent consumption machines.

    I bought a used iPad 9.7 pro when I saw iPad 9.7 lacked quad speakers and has what I will call a 'non-amazing' screen. The 9.7 IPP has been the consumption device of my dreams.

    I can no longer bring myself to spend 850-950 dollars on a consumption device ( which I personally view as a luxury toy) that I'm going to replace in one or two years. There is just no value proposition for me. It's not that I can't afford it- I bought the first retina iPad new, bought an iPad mini 4 new. But those devices just didn't get enough use to truly justify their high price tags, especially my first iPad, the retina. The issue is that I feel I am being ripped off, a feeling I don't get with iPhone or MacBook pro. I don't need keyboard support, pen support, or a processor capable of swiftly editing 4K video. I just want an amazing screen and loud speakers for a reasonable price.

    I get that apple wants to have have a 'simple' lineup that doesn't 'confuse' , but honestly .. They and we need to consider the notion that people who buy apple products are not necessarily unintelligent, are frequently intelligent, and could wrap their heads around a three-tier iPad lineup: iPad, iPad Pro, and iPad SE.

    I use a 2015 MacBook Pro 13" 16GB RAM for work. The iPad Pro isn't a pro machine as far as my individual uses are concerned. The iPad can't drive two external displays. It cannot run windows in a virtual machine. Excel is not as good on iOS as MacOS.

    Apple should keep pursuing their crazy dreams of a tablet replacing my 16GB RAM MacBook Pro. They just need to bring back sane pricing on a consumption-oriented tablet with great consumption features.

    Apple could consider adding a backlit keyboard, external monitor support via lightning, dual or even triple lightning ports, external gpu support, and other features to the iPad pro model to make room for a consumption iPad that reflects how most iPads are used.
     
  2. ABC5S Suspended

    ABC5S

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  3. BigAppleNYC123 thread starter macrumors regular

    BigAppleNYC123

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    #3
    The point is that apples iPad strategy does not serve consumers as well as it could or should.
     
  4. Jesla macrumors 6502

    Jesla

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    Location:
    Tennessee USA
    #4
    Since my iPad 12.9 512GB arrive over a week ago my MBA and MBP have sat idle.

    Seems my Mini is relegated to games and wed site maintenance.

    Heck, I'd go for a 14.5 wide screen if Apple would make one.
     
  5. masotime macrumors 68000

    masotime

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    #5
    A MacRumors / iPad sub-forum member isn't really a very good sampling of the average iPad / iPad potential customer....
     
  6. BigAppleNYC123 thread starter macrumors regular

    BigAppleNYC123

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    #6
    Fair point.
    --- Post Merged, Jun 24, 2017 ---
    What software do you use for work?
     
  7. joeblow7777 macrumors 601

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    Sep 7, 2010
    #7
    A poll here, on an iPad enthusiast forum, will not give data that's representative of consumers in general.

    *edit*
    I see that someone has already made this point.
     
  8. BigAppleNYC123 thread starter macrumors regular

    BigAppleNYC123

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    #8
    That's fair. Considering most iPads in the wild are not pros, I find it hard to believe most iPads in the real world are used more for work than play. One of the media research companies probably has a study on this, I'll look.
     
  9. alecgold macrumors 65816

    alecgold

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    #9
    I’m curious what the average user might do with it. I know I do way, way more them 99% of the people with them. Just because I can o_O:D
     
  10. BigAppleNYC123 thread starter macrumors regular

    BigAppleNYC123

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  11. KrisLord macrumors 65816

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    Northumberland, UK
    #11
    Apple want people to buy the pro devices, so including the pro features in the lower model would reduce revenue.

    Just because the pro model has some things useful for pro use, it doesn’t preclude the device being used for content consumption.

    im pretty sure the majority of MacBook pro users aren’t using it in a professional capacity.

    I’d say the new iMac Pro is the outlier here, not the iPad Pro or the MacBook Pro.
     
  12. Act3 macrumors 65816

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    USA
    #12
    the only reason I would upgrade my air 2 to the pro instead of the regular (non pro) 9.7 is the screen and speakers. Laminate the non pro and add the extra speakers and I'd get that.
     
  13. joeblow7777 macrumors 601

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    #13
    I agree. Just from personal observations and conversations with "average" consumers (ie. people who don't spend time of technology forums, reading about devices just for fun, and counting the days until a new release) I suspect that the large majority of people are not using iPads in place of "real computers". Thus the poll results here that show a near 50/50 split at the moment are almost certainly not an accurate reflection of the general population.
     
  14. BigAppleNYC123 thread starter macrumors regular

    BigAppleNYC123

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    #14
    I don't accept your claim that Apple would garner less revenue. Instead of ponying up and buying a new iPad Pro, I bought a used one for the price of a new iPad. Apple didn't get my money, but I got an iPad. If Apple had a better iPad lineup, they would have gotten my money. Of course, It is unclear how many others like me there are.
    --- Post Merged, Jun 24, 2017 ---
    Exactly how I feel.
     
  15. Act3, Jun 24, 2017
    Last edited: Jun 24, 2017

    Act3 macrumors 65816

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    #15
    I forgot to mention, don't charge us an arm and a leg for the laminated screen and two extra speakers. I can't justify paying $320 or so more for the only two extra features I really want.
     
  16. willmtaylor macrumors G3

    willmtaylor

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    #16
    Probably both equally.

    Where's that poll option?

    Seems like confirmation bias, if anything.
     
  17. BigAppleNYC123 thread starter macrumors regular

    BigAppleNYC123

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    #17
    There is no both option because the poll asks which use is "primary"
     
  18. rui no onna macrumors 601

    rui no onna

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    #18
    The out of warranty replacement costs for the iPad mini 3, mini 4 and Air 2 is $299 while it's $249 for Air and 5th gen. I think that's the primary reason we don't have the fully laminated displays on $329 iPads.

    Content consumption for me. I spend quite a bit on my iPad to get features useful to me (mostly storage). However, I haven't updated my desktops/laptops in, hm, 5-10 years? There's just no need to. They're already fast enough so my tech budget goes towards mobile devices. And if I give all my electronic devices an hourly rate, the iPads more than earn keep. The iPhones kinda don't. :p
     
  19. KrisLord macrumors 65816

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    Northumberland, UK
    #19
    Apple might not have got your money, but the person you bought from could well have gone for the pro.
     
  20. Dave245 macrumors 601

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    Sep 15, 2013
    #20
    There really should be a 3rd option that's both but saying that I use mine for a number of different things I'm still on my 1st gen iPad Pro 12.9" but I don't see the 2nd gen being much different. iOS 11 will make the iPad Pro more professional and being able to allow more and more people to use it for work.
     
  21. Newtons Apple macrumors P6

    Newtons Apple

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    #21
    I am pretty sure that Apple knows way more than you when it comes to marketing. :p
     
  22. rui no onna macrumors 601

    rui no onna

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    #22
    Lol, if there's one thing Apple absolutely excels at, it's marketing. :p
     
  23. Newtons Apple macrumors P6

    Newtons Apple

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    #23
    I know of no other company that does it better.

    Have a good weekend.
     
  24. BigAppleNYC123 thread starter macrumors regular

    BigAppleNYC123

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    #24
    I'm pretty sure based on their stock price performance, they are not doing as well as they could.
     
  25. Newtons Apple, Jun 24, 2017
    Last edited: Jun 24, 2017

    Newtons Apple macrumors P6

    Newtons Apple

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    #25
    LOL! Maybe they should hire you? LOL?

    I own their stock and am very happy. I bought 1275 shares at around $59 in 2013.

    Tell me again about their stock performance. Stick to something you have knowledge of.

    I will bet on Apple any day.
     

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