I was using a second hand iPhone 7, the last new Iphone I bought was a 6+ 64 gig at the start of 2015 for £699, kept it for over 3 years before going to the standard 7, but battery life was bad on the 7 so this year I got a red iPhone 11 128gb for £706 on special (£779 standard price) and plan on keeping it for at least 3 years again.
Price and battery life were the major driving factors for me, camera in third. I think Apple successfully combined enough factors to incentivise me to buy a new iPhone instead of second hand one again. And I think a lot of other people were obviously motivated by similar factors this year too, and the sales figures show it.
Price and battery life were the major driving factors for me, camera in third. I think Apple successfully combined enough factors to incentivise me to buy a new iPhone instead of second hand one again. And I think a lot of other people were obviously motivated by similar factors this year too, and the sales figures show it.