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Apple's iPhone 8 Plus was the number one selling iPhone in the United States during the second quarter of 2018 according to new data shared today by Consumer Intelligence Research Partners.

The iPhone 8, iPhone 8 Plus, and iPhone X accounted for 54 percent of US iPhone sales during the quarter, with the iPhone 8 making up 13 percent of sales, the iPhone 8 Plus making up 24 percent of sales, and the iPhone X making up 17 percent of sales.

cirpiphonemodelsq22018-800x354.jpg

Older iPhones continued to be popular as well, with the iPhone 7, 7 Plus, SE, 6s Plus and 6s making up 46 percent of sales. Apple's Q2 2018 sales are a deviation from its Q2 2017 sales, where the iPhone 7 and 7 Plus, the flagship phones at that time, made up more than 80 percent of sales.
In what is usually a quieter quarter for iPhone sales, the model breakdown is interesting, as older models persisted in popularity," said Josh Lowitz, CIRP Partner and Co-Founder. "The latest iPhone 8, 8 Plus, and X models accounted for a little more than half of sales, yet last year at this time the then-latest iPhone 7 and 7 Plus accounted for over 80%. And, the iPhone 6S, 6S Plus, and SE grabbed 20% in the past quarter, virtually the same as in the June 2017 quarter, though at lower price points. So, it looks like two-year old legacy iPhones have squeezed the newer models. Still, because Apple increased base storage and boosted prices, we expect Average Selling Price to increase nicely over the June 2017 quarter."
Combined, the iPhone 8 and iPhone 8 Plus made up 37 percent of purchases, far exceeding purchases of the iPhone X, according to CIRP's data.

This is likely attributable to the high price of the iPhone X, with pricing that starts at $999 vs. the iPhone 8's $699 starting price. Given the popularity of the two lower-cost devices, Apple plans to continue offering consumers an affordable option in 2018 with the 6.1-inch LCD iPhone that rumors suggest will be sold alongside more expensive 5.8 and 6.5-inch OLED models.

As for iPads, the low-cost iPad continues to be the best selling tablet, with CIRP lumping the 5th and 6th-generation models together. 31 percent of customers bought a low-cost iPad during the quarter, but the iPad Pro was also popular with a combined 40 percent of sales for the 10.5 and 12.9-inch models.

cirpipadsalesq22018-800x355.jpg

While CIRP's data can provide an interesting look at the iPhones customers in the United States are choosing to purchase, it's worth keeping in mind that CIRP's numbers are aggregated from surveys that encompass just 500 customers who purchased an iPhone, iPad, or Mac during the second quarter of 2018, which spans from April to June.

Article Link: Apple's iPhone 8 Plus Was the Top Selling iPhone in the U.S. During Q2 2018
 
Apple should be a bit concerned that in the June2018 results, almost half of all iPhones sold in the US were not from the current refresh cycle (7 and lower). This is more than a x2 increase in the sales of legacy phones compared to the prior year.
 
Of those buying the 3 latest models models the breakdown is:

31% iPhone X
45% iPhone 8 Plus
24% iPhone 8

So people chose the X about a third of the time, but the 8 Plus sold almost twice the units of the smaller 8.

Overall, SE sold about as well this year as last, about 8% both years. Well enough to stay in the lineup? It’s probably more popular overseas, so if it does 10% of the overall volume, that’s probably good enough for it to survive since it hits a price point Apple wants to serve.
 
Ah I contributed to that graph with the 8 plus.

Check the video below. These men contributed too but didn’t pay. Not sure if I missed this news on macrumors.

 
I think the iPhone 7 Plus is a terrific value for an iPhone. I recommend it to people who don't want the latest and greatest (and they would already own the iPhone X anyway). I don't think people are missing much with regards to features and power by staying with the 7 Plus. While I'm very happy with the iPhone X, I really could have skipped this year and been very content with the 7 Plus.
 
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Surely they will update the Mini? It would sell over 25% if it had modern internals and pencil support.

If they roll out a Mini with modern internals (with or without pencil support), I'm first in line to buy. Else, I cling to the aging Mini with a dose of lingering hope.

AFAIC, if the problem is (too little) profit margin on this model, raise the price up to match it's bigger siblings.
 
Of those buying the 3 latest models models the breakdown is:

31% iPhone X
45% iPhone 8 Plus
24% iPhone 8

So people chose the X about a third of the time, but the 8 Plus sold almost twice the units of the smaller 8.

Overall, SE sold about as well this year as last, about 8% both years. Well enough to stay in the lineup? It’s probably more popular overseas, so if it does 10% of the overall volume, that’s probably good enough for it to survive since it hits a price point Apple wants to serve.
And the smaller sized 8 and X together are 55% besting the Plus as it (the 7) did the year before (over the 7 Plus). The X ate into the 8’s sales and not into the Plus’s. Not shocking.
 
Surely they will update the Mini? It would sell over 25% if it had modern internals and pencil support.
That would be nice. I miss having one, but don't want to pay what they're asking for such an older model. It makes for a great reader and is very usable for other apps on the go. The size is hard to beat. Would like the display upgrades of the latest models more than anything. Not holding my breath though, I think Apple would rather us buy an iPhone X Plus and and iPad Pro instead.
 
And the smaller sized 8 and X together are 55% besting the Plus as it (the 7) did the year before (over the 7 Plus). The X ate into the 8’s sales and not into the Plus’s. Not shocking.

You missed the point that the iPhone 7 and 7 Plus were also for sale during this period and quite well still.

HO HO HO!

Doesn't say much for Face ID's popularity. Apparently way more than 55% of people still wanted the Home button after all. All in all, I'd say the huge winner was Touch ID.

Pretty much what I predicted and was laughed at for saying. The Home Button and Touch ID are sound solid tech.

All these new gestures and mistaken touches to me lead to a "bag o' hurt." Too many things to remember. Apple is about simplifying things. Taking the home button away unnecessarily complicates a lot of things in my opinion.

But what do I know? The buyers have spoken. :D

Tim Cook, the bean counter, should have noticed this. What will happen when there is no Home Button iPhone left in the mix? Hmm.
 
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Combined, the iPhone 8 and iPhone 8 Plus made up 37 percent of purchases, far exceeding purchases of the iPhone X, according to CIRP's data
The 8/8 Plus combined sold 37%, the X 17%. The combined sales of two models outsold one model about 2 to 1, doesn’t seem that surprising. I don’t think anyone expected them to all be equally popular (18%/18%/18%), and the X did its part, selling about 1/3 of the unit volume—even though it was the highest priced.

The 8 is the real dog here, being outsold by the 8 Plus nearly 2 to 1, even though the Plus is more expensive Only a quarter of unit sales, and at the lowest ASP; it’s no wonder the 4.7” form factor is history. People don’t want smaller phones, even when they’re cheaper. (SE hanging on by its fingernails.)
 
I sold my 7+ a couple months ago and got an X. After a year with the 7+, I began to hate the size: too big to fit comfortably in my jeans pocket and single handed operation was always a literal balancing act. I was apprehensive about Face ID but I have come to love it so much more than touch ID. Just my $.02
 
You missed the point that the iPhone 7 and 7 Plus were also for sale during this period and quite well still.

HO HO HO!

Doesn't say much for Face ID's popularity. Apparently way more than 55% of people still wanted the Home button after all. All in all, I'd say the huge winner was Touch ID.

Pretty much what I predicted and was laughed at for saying. The Home Button and Touch ID are sound solid tech.

All these new gestures and mistaken touches to me lead to a "bag o' hurt." Too many things to remember. Apple is about simplifying things. Taking the home button away unnecessarily complicates a lot of things in my opinion.

But what do I know? The buyers have spoken. :D

After I got used to the new gestures (and it did take a while), I find it very hard going back to a home button. The gestures became second nature and I'm very quick getting around one handed. I agree with you on FaceID though. Works great when I'm holding the phone, but a hassle when the phone is laying on my desk. Would not mind the addition of an in-screen fingerprint reader, though I'm not holding out hope that I'll ever see one on an iPhone.
 
Apple should be a bit concerned that in the June2018 results, almost half of all iPhones sold in the US were not from the current refresh cycle (7 and lower). This is more than a x2 increase in the sales of legacy phones compared to the prior year.
I think it’s attributable to the maturing of the technology. Phones like the 7/7 Plus are more than good enough, you don’t need the latest models to have a great phone. Even the 6S/6S Plus have features and performance that are “good enough”, considering the price.
 
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