Apple's iPhone 8 Plus Was the Top Selling iPhone in the U.S. During Q2 2018

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 25, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Apple's iPhone 8 Plus was the number one selling iPhone in the United States during the second quarter of 2018 according to new data shared today by Consumer Intelligence Research Partners.

    The iPhone 8, iPhone 8 Plus, and iPhone X accounted for 54 percent of US iPhone sales during the quarter, with the iPhone 8 making up 13 percent of sales, the iPhone 8 Plus making up 24 percent of sales, and the iPhone X making up 17 percent of sales.

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    Older iPhones continued to be popular as well, with the iPhone 7, 7 Plus, SE, 6s Plus and 6s making up 46 percent of sales. Apple's Q2 2018 sales are a deviation from its Q2 2017 sales, where the iPhone 7 and 7 Plus, the flagship phones at that time, made up more than 80 percent of sales.
    Combined, the iPhone 8 and iPhone 8 Plus made up 37 percent of purchases, far exceeding purchases of the iPhone X, according to CIRP's data.

    This is likely attributable to the high price of the iPhone X, with pricing that starts at $999 vs. the iPhone 8's $699 starting price. Given the popularity of the two lower-cost devices, Apple plans to continue offering consumers an affordable option in 2018 with the 6.1-inch LCD iPhone that rumors suggest will be sold alongside more expensive 5.8 and 6.5-inch OLED models.

    As for iPads, the low-cost iPad continues to be the best selling tablet, with CIRP lumping the 5th and 6th-generation models together. 31 percent of customers bought a low-cost iPad during the quarter, but the iPad Pro was also popular with a combined 40 percent of sales for the 10.5 and 12.9-inch models.

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    While CIRP's data can provide an interesting look at the iPhones customers in the United States are choosing to purchase, it's worth keeping in mind that CIRP's numbers are aggregated from surveys that encompass just 500 customers who purchased an iPhone, iPad, or Mac during the second quarter of 2018, which spans from April to June.

    Article Link: Apple's iPhone 8 Plus Was the Top Selling iPhone in the U.S. During Q2 2018
     
  2. Skeith macrumors member

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  3. Spidder macrumors member

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    Its not what they wanted, but I'm pretty sure they expected it.
     
  4. PickUrPoison macrumors 601

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    iPad mini 4 hanging in there with about 18% of units sold in the 2018 survey.

    Bodes well for a refresh.
     
  5. Glideslope macrumors 603

    Glideslope

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  6. richman555 macrumors 6502

    richman555

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    #6
    I love my iPhone 8, its been a great phone!
     
  7. TimmeyCook, Jul 25, 2018
    Last edited: Jul 26, 2018

    TimmeyCook Suspended

    TimmeyCook

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    Meanwhile ANALists, "we predicted they would sell one iPhone X 256Gb to every man, woman and child on the planet, but they didn't deliver, it's not us that were wrong, it's Apple."
     
  8. err404 macrumors 68020

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    Apple should be a bit concerned that in the June2018 results, almost half of all iPhones sold in the US were not from the current refresh cycle (7 and lower). This is more than a x2 increase in the sales of legacy phones compared to the prior year.
     
  9. Mac47 macrumors newbie

    Mac47

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    Surely they will update the Mini? It would sell over 25% if it had modern internals and pencil support.
     
  10. PickUrPoison macrumors 601

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    #10
    Of those buying the 3 latest models models the breakdown is:

    31% iPhone X
    45% iPhone 8 Plus
    24% iPhone 8

    So people chose the X about a third of the time, but the 8 Plus sold almost twice the units of the smaller 8.

    Overall, SE sold about as well this year as last, about 8% both years. Well enough to stay in the lineup? It’s probably more popular overseas, so if it does 10% of the overall volume, that’s probably good enough for it to survive since it hits a price point Apple wants to serve.
     
  11. artfossil macrumors 65816

    artfossil

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    This surprises me. I love my fat phone, a/k/a The Behemoth but I didn’t realize it was so popular.
     
  12. autrefois macrumors 65816

    autrefois

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    If they want to offer an affordable option, $499 would sound good.
     
  13. kstotlani macrumors 6502a

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    #13
    Ah I contributed to that graph with the 8 plus.

    Check the video below. These men contributed too but didn’t pay. Not sure if I missed this news on macrumors.

     
  14. TallGuyGT, Jul 25, 2018
    Last edited: Jul 25, 2018

    TallGuyGT macrumors 6502

    TallGuyGT

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    #14
    I think the iPhone 7 Plus is a terrific value for an iPhone. I recommend it to people who don't want the latest and greatest (and they would already own the iPhone X anyway). I don't think people are missing much with regards to features and power by staying with the 7 Plus. While I'm very happy with the iPhone X, I really could have skipped this year and been very content with the 7 Plus.
     
  15. HobeSoundDarryl macrumors 604

    HobeSoundDarryl

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    #15
    If they roll out a Mini with modern internals (with or without pencil support), I'm first in line to buy. Else, I cling to the aging Mini with a dose of lingering hope.

    AFAIC, if the problem is (too little) profit margin on this model, raise the price up to match it's bigger siblings.
     
  16. QuarterSwede macrumors G3

    QuarterSwede

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    #16
    And the smaller sized 8 and X together are 55% besting the Plus as it (the 7) did the year before (over the 7 Plus). The X ate into the 8’s sales and not into the Plus’s. Not shocking.
     
  17. TallGuyGT macrumors 6502

    TallGuyGT

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    That would be nice. I miss having one, but don't want to pay what they're asking for such an older model. It makes for a great reader and is very usable for other apps on the go. The size is hard to beat. Would like the display upgrades of the latest models more than anything. Not holding my breath though, I think Apple would rather us buy an iPhone X Plus and and iPad Pro instead.
     
  18. BaltimoreMediaBlog, Jul 25, 2018
    Last edited: Jul 25, 2018

    BaltimoreMediaBlog macrumors 6502a

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    #18
    You missed the point that the iPhone 7 and 7 Plus were also for sale during this period and quite well still.

    HO HO HO!

    Doesn't say much for Face ID's popularity. Apparently way more than 55% of people still wanted the Home button after all. All in all, I'd say the huge winner was Touch ID.

    Pretty much what I predicted and was laughed at for saying. The Home Button and Touch ID are sound solid tech.

    All these new gestures and mistaken touches to me lead to a "bag o' hurt." Too many things to remember. Apple is about simplifying things. Taking the home button away unnecessarily complicates a lot of things in my opinion.

    But what do I know? The buyers have spoken. :D

    Tim Cook, the bean counter, should have noticed this. What will happen when there is no Home Button iPhone left in the mix? Hmm.
     
  19. PickUrPoison macrumors 601

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    #19
    The 8/8 Plus combined sold 37%, the X 17%. The combined sales of two models outsold one model about 2 to 1, doesn’t seem that surprising. I don’t think anyone expected them to all be equally popular (18%/18%/18%), and the X did its part, selling about 1/3 of the unit volume—even though it was the highest priced.

    The 8 is the real dog here, being outsold by the 8 Plus nearly 2 to 1, even though the Plus is more expensive Only a quarter of unit sales, and at the lowest ASP; it’s no wonder the 4.7” form factor is history. People don’t want smaller phones, even when they’re cheaper. (SE hanging on by its fingernails.)
     
  20. eric_n_dfw macrumors 68000

    eric_n_dfw

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    #20
    I sold my 7+ a couple months ago and got an X. After a year with the 7+, I began to hate the size: too big to fit comfortably in my jeans pocket and single handed operation was always a literal balancing act. I was apprehensive about Face ID but I have come to love it so much more than touch ID. Just my $.02
     
  21. TallGuyGT macrumors 6502

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    After I got used to the new gestures (and it did take a while), I find it very hard going back to a home button. The gestures became second nature and I'm very quick getting around one handed. I agree with you on FaceID though. Works great when I'm holding the phone, but a hassle when the phone is laying on my desk. Would not mind the addition of an in-screen fingerprint reader, though I'm not holding out hope that I'll ever see one on an iPhone.
     
  22. PickUrPoison macrumors 601

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    #22
    I think it’s attributable to the maturing of the technology. Phones like the 7/7 Plus are more than good enough, you don’t need the latest models to have a great phone. Even the 6S/6S Plus have features and performance that are “good enough”, considering the price.
     
  23. drayon macrumors 6502

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    #23
    “likely attributable to the high price of the iPhone X”

    Yeah but on the street, its more attributable to that notch design. People point blank will mention immediately they refuse to buy the phone purely for that reason alone.
     
  24. now i see it macrumors 68040

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    #24
    So much for "iPhone X has been our number one selling iPhone"
     
  25. nviz22 macrumors 603

    nviz22

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    #25
    No surprise the 8+ did well. It’s a solid phone and isn’t as pricey like the X.
     

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