Oh well, I still agreed to Analog Kid's point on why it should be a single-tier pricing for movies on iTMS. When a movie is first release, good or crap it's still the same price. And same goes for rental.
Yes, I understand that there are countries with cinemas showing oldies or unpopular movies at a single lower flat admission fee. Still it's a single pricing. For example, two bucks for Casablanca and The Glimmer Man.
Yes, video rental shops so have two-tier pricing generally. New releases may just be a buck or two more than regular titles. New releases' rental price will drop to regular price. Thus, single pricing again.
Single-tier pricing simply simplifies for everyone. At most, two-tiers > $9.99 for new release (one month time-frame) and $4.99 for the rest. When I say "new release", I mean movies showing in the cinemas. Of course, I don't think movie studios will agree to that. At most, they release the current movies two weeks after opening. Well, wishful thinking.
Honestly, I prefer to part my money to movie studios than cinema operators. The latter is getting from bad to worse.