Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 23, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Earlier in the month, Apple's London-based iTunes team posted a job listing describing an "Editorial Producer" who would have past experience reporting on pop culture, with specific background in music journalism (via Music Ally). While far from definitive, the job post could be hinting at some editorial-related expansions coming to the revamped Beats/iTunes merger set to launch later in the year.

    Set to be split between editorial and producing duties, the full-time job would require the applicant to write, edit, and oversee a group of various freelance writers covering content from music to books and movies. A good portion of the job will be devoted to "special projects and promotions" as well, with a focus on collaboration between other departments to make sure all of the content is successfully produced on time.

    Apple has been hinting at big changes coming to iTunes, with the company acquiring media analytic service Semetric, and BBC Radio host DJ Zane Lowe joining the company ahead of the big Beats Music revamp. As Music Ally points out, the new job posting could be pointing to an even bigger expansion for the service in terms of an original journalistic effort.

    As it stands, Apple's iTunes, iBooks, and App Store point users in the direction of various top-selling or most popular music, books, movies, and apps with occasionally short "iTunes Editors' Notes" detailing new and favorite releases amongst the services. Despite the fact the new post seems to be pointing to an attempt by the company to add original content and opinions to their download service, as with any job listing, it's far from a confirmation that this will be a direction the company takes in the future.

    Though the exact timeline for the launch of the new Apple-backed Beats Music service has remained blurry, news concerning the service has remained steadily consistent since its announcement. Most recently it was reported that the Beats Music revamp would see a fairly deep integration into OS X and iOS, with users possibly even being able to merge their Apple ID with a Beats account for a more seamless experience.

    Article Link: Apple's iTunes Team Seeking Expertise in 'Music Journalism' Ahead of Rumored Revamp
  2. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    I would rather Apple come up with a solution so I could merge my Apple ID with my iTunes ID first. :mad:
  3. kemal macrumors 65816


    Dec 21, 2001
    Apple are adding accessories while the core is broken.
  4. pickaxe macrumors 6502a

    Nov 29, 2012
    That team's priority list is whack. We don't need glitter, we need better software.
  5. X38 macrumors 6502

    Jul 11, 2007
    Second that!
  6. westrock2000 macrumors 6502a

    Oct 18, 2013
    Something I would really love for iTunes to do is to look at whats in my library, look at how I rate my own songs and then compare that to vast number of users who use iTunes and find someone who has a library similar to mine. Then say "hey you might like this seemingly unrelated song...and we happen to sell it on iTunes Store".

    There has to be others out there that have my very specific taste in music and I am sure they have found stuff that I have not. I do not need a "Best of the 80's" or "Top Billboard Hits of the 70's" because I already have all that.
  7. ArtOfWarfare macrumors G3


    Nov 26, 2007
    Have you tried calling them up? Multiple times I've called them up to have them merge accounts (IE, multiple Apple IDs) and divide accounts (IE, devices having a confusing mix of Apple IDs associated with them) - they've always been extremely helpful.
  8. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    It's well documented that it can't be done.
  9. X38 macrumors 6502

    Jul 11, 2007
    How about just bringing back the iTunes Weekly Rewind podcast? That was a really great show about music and was really clever about providing specific links to the iTunes Store, but just disappeared without explanation.
  10. TsMkLg068426 macrumors 65816

    Mar 31, 2009
    Apple first you need to make Beats streaming part of iTunes not seperate where we have to pay more for a service you OWN now, second improve Apple TV and third no one gives a **** about POP music tired of hearing POP music on my iTunes radio when I am listening to John Digweed or Progressive House, Lady Gaga or Nsync is not Progressive House so stop spoon feeding us with trash.
  11. thefourthpope macrumors 6502a


    Sep 8, 2007
    Definitely with the majority of MR on this one: AAPL shouldn't add anything else to iTunes. The software has been bloated for years.


    Try if you haven't. It's not fully integrated with iTunes, but you can get their 'scrobbler' plugin. It does almost exactly what you're asking, except it won't scan your library--you have to play the songs so it does take a while. Awesome service though.
  12. ipedro, Feb 23, 2015
    Last edited: Feb 23, 2015

    ipedro macrumors 601


    Nov 30, 2004
    Toronto, ON
    The iTunes Radio department at Apple is poised to become a juggernaut. With LTE making high speed internet just as ubiquitous as radio reception, there's no reason why Apple can't become a media company to compete head to head with satellite and terrestrial radio.

    It's not just about playing music but about having shows ranging from general talk radio with podcasts being curated into iTunes Radio, live news and sports commentary, etc.

    While some many not like him, imagine if Apple poached Howard Stern. He was literally the fuse that lit up satellite radio back in the day. Having him on iTunes Radio would bring over millions of listeners and legitimize it as the next generation of "radio".

    With the purchase of Beats for $3B, it's clear that Apple means business and is willing to protect their iTunes dominance at a very high cost.
  13. navier macrumors regular


    Aug 4, 2011
    I would love an Auto-Rating feature which the most played songs are higher rated... and if a high rated song (4 or 5) becomes many skips, then rate it lower (the more skips, the lower the rating)
  14. Robisan macrumors 6502

    Jan 19, 2014
    Once again, primary devotion to enhancing their grift - devising new ways to induce and/or coerce customer spending. Whether iTunes enables usage after payment is not their concern.
  15. CoMoMacUser macrumors 6502a

    Jun 28, 2012

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