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In a blog post over the weekend, Digg co-founder Kevin Rose noted that he is hearing rumors that Apple's revamped Apple TV hardware, reportedly set to be rebranded as "iTV", will launch as early as next month. The hardware refresh, initially reported in late May and again addressed earlier this month, is said to be based on Apple's iOS and carry a $99 price tag.From what I hear we should expect to see the iTV launch in September. Also, keep an eye on GoogleTV - this is going to be a hot space in 2011.Rose also shares some other details of his expectations for the iTV, including an arm of the App Store dedicated to the platform, the ability to subscribe to ad-supported content from individual television stations, MobileMe-based sharing of photos and videos, and integration of the iPad as a "big badass remote control" to offer control of and interaction with iTV content.

Apple is reportedly planning its annual iPod-focused media event for mid-September, and it seems likely that Apple would include an iTV launch there if it is in fact planning a September launch for the new hardware.

It is not entirely clearly how much of Rose's information is reliably sourced and how much is mere speculation, as well as whether all of the cited features are expected to appear in the initial device launch. Rose has weighed in with a number of other Apple product rumors in the past and has at times offered correct accurate information.

Article Link: Apple's iTV Set for September Launch With iAd-Supported Channels, iPad as Remote?
 
I am really really excited for this.

The Television industry is overdue for a revolution - and Apple is just the company to make it happen.

Cool idea (but won't happen) is a camera for FaceTime on the iTV. Who knows, maybe if they're really serious about Face Time they would do this
 
Maybe that little 2” touchscreen we’ve seen in rumor reports could somehow be the default bundled AppleTV remote (rather than a new Nano), while those with an iPod Touch/iPhone or iPad could optionally have more space to work with?

I take it all with salt—even if it’s all planned that way, it might trickle out over time and not all at once.
 
This 'could' be really cool. It would be kind of like having widget's and apps that come on newer TV's, but a lot more choices. I'd love to have an ATV/iTV with Hulu+, Netflix, Pandora, and others.
 
I am really really excited for this.

The Television industry is overdue for a revolution - and Apple is just the company to make it happen.

Cool idea (but won't happen) is a camera for FaceTime on the iTV. Who knows, maybe if they're really serious about Face Time they would do this

+1

I like the direction it is taking also. I like the idea of watching anything at whatever time I want to watch it.
 
Cool idea (but won't happen) is a camera for FaceTime on the iTV. Who knows, maybe if they're really serious about Face Time they would do this

I'm expecting that. I think by the end of the year we will have the iPhone, the iTV and the iPod capable of FaceTime. And on the next iPad release, the iPad as well.
 
Sounds good, Im taking it an iOS device of any type (iPad, iPod, iPhone..) vs just an iPad will be usable as a remote..

But what if you don't have one? going to suck with the apple remote, im sure apple will have thought about this and have something appropriate....
 
If there's an option to watch sporting events live, even at an additional cost, I will cancel my cable membership right away. I've been wanting to get rid of my cable for years now, but live sports have made me keep it.
 
Can't wait to see this. Hopefully they have got it right this time. I think apps that stream content that are owned by the content maker are the way to go to keep all parties reasonably happy.
 
I love this idea, I'm hoping for Facetime to be included because that would be just wonderful and more toward the futuristic shows steve jobs and jonathan ive referred to.

If $99 gets you Facetime (with PIP tv or a ticker with sports scores/news/rss feeds), streaming from your mac and from apps, then I'll be buying one.

Even if Facetime isnt in it, I'll probably buy it, just I'd buy two if it does have Facetime.
 
These rumors appear to have nuggets of truth served with heaping helpings of nonsense. An example of each:
  • Nugget of Truth: If this system works, then the current cable distribution model will evaporate.
  • Nonsense: Apple's current remote is a tiny little thing. The iPad will not replace it.
 
If there's an option to watch sporting events live, even at an additional cost, I will cancel my cable membership right away. I've been wanting to get rid of my cable for years now, but live sports have made me keep it.


Exactly (but only if it's HD).
 
Back early this year I did a very big online survey about TV options where they asked us to choose between a myriad of packages. They asked us to compare between Apple, Netflix, Hulu, and cable options. At the time I wondered which company was the sponsor. Now I'm wondering if it was Apple. The basic package ideas were like pay per channel, pay per show, selected bundles of channels or content, etc. ESPN's family of networks was a big feature in the questions and was always marked as premium content.

I've had an Apple TV for 18 months so I'm really curious to see where this goes.
 
A remote the size of the iPad? That's gonna be interesting...

Or an iPhone or iPod Touch too I'd hope. $499 for a remote will be a bit steep even for an Apple fan LOL. I suspect anything you have running iOS would work. It begs the question - will they make an OS X interface too for those with MacBooks rather than iPads / iPhones.
 
I have and watch my Apple TV to avoid ads and commercials. iAd on Apple TV seems kind of backwards.

If I wanted to sit through ads, I'd watch regular TV.
 
They will except for those that require OS X.

iOS is OS X, just a touch interface and reduced version. But I doubt everything will be iOS oriented. It's clear that Apple's strategy is iOS for consumer devices and OS X for laptops and desktops where more power and sophistication is needed.
 
These rumors appear to have nuggets of truth served with heaping helpings of nonsense. An example of each:
  • Nugget of Truth: If this system works, then the current cable distribution model will evaporate.
  • Nonsense: Apple's current remote is a tiny little thing. The iPad will not replace it.

I don't think it will evaporate. The current problem that we have is network providers know that people only watch certain channels. So in order to get say ESPN the network also makes sure you carry a channel like Mhz. Knowing full well that no one watches Mhz. Cable companies already know what each channel is worth, that is how they pay the network people. The real trick is if Apple can get the networks to agree to splitting the channels and actually keeping it that way, without any bundling.
 
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