While Apple Pay involves some interesting tech with possibilities, at this point it really seems to be a bit of a gimmick that revolves strictly around (perceived?) convenience. However, as long as it is tied to credit cards and their antiquated processing I don't think that it really amounts to much other than a novelty for many users (well some $$ for Apple I suppose). A truly innovative system would involve getting rid of the current credit card system and saving the customer some money, not just enriching Apple and their shareholders and the chain of credit card middlemen further.
I welcome the day when all I have to carry is my phone, no wallet with cards of any kind and a a little change in the car tray or pocket.
Apple Pay vice president Jennifer Bailey believes that Apple Pay is valuable enough that "customers will say they are happy to switch banks to use it."
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Bailey claims Australians are using Apple Pay more frequently than customers in any other countries, which she said "is in large part due to Australia being a recognized global leader in contactless payments and usage."
That's good news for ING Direct and Macquarie, which have announced they will enable support for Apple Pay in Australia by the end of February. Both banks are listed as "coming soon" on the Apple Pay website in Australia, alongside ANZ, Bank Australia, Beyond Bank, P&N Bank, and over 30 other smaller banks.
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Bailey's comments, made in an interview with the Australian Financial Review, appear to be directed towards three of Australia's "Big Four" banks that refuse to accept Apple Pay, namely Commonwealth Bank, NAB, and Westpac. The fourth bank, ANZ, has supported Apple Pay since April 2016.
The trio of banks, along with Bendigo and Adelaide Bank, instead turned to the Australian Competition and Consumer Commission (ACCC) in an attempt to gain access to the NFC hardware in the iPhone. The banks want access to the NFC chip so they can offer their own existing bank-run mobile payments services.The ACCC denied rejected the application from the banks in November as part of a draft ruling, and its final decision will be announced in March.
Last year, Apple told the ACCC that "allowing the banks to form a cartel to collectively dictate terms to new business models and services would set a troubling precedent and delay the introduction of new, potentially disruptive technologies."Earlier this week, the banks said they are fighting to provide "real choice" and "real competition" for consumers.Despite the ACCC negotiations and apparent ill-will, Bailey said Apple still wants "to work with the banks in Australia to bring Apple Pay to our customers, in a way that advantages many of the things they are offering through their banking apps, which we have done already in other markets."
"That's why the announcement about these new banks is important and we are continually on that path - because as more banks get on the platform, I think there is more of an industry understanding about how Apple Pay really compliments their services," she added, referring to ING Direct and Macquarie.
Commonwealth Bank, NAB, Westpac, and Bendigo and Adelaide Bank reportedly serve two-thirds of Australian cardholders.
Article Link: Apple's Jennifer Bailey Says Customers Are Willing to Switch Banks to Use Apple Pay
Apple is starting to fall into its own reality distortion field.
Starting to? lol
I'm a pretty forthright fanboy and even I am getting tired of some of the stuff they are trying to take over at the expense of what got them here.
While I certainly see this differently, you pose an interesting scenario. What, precisely, do you envision? How exactly would a payment system save money for consumers?
Aah, Christopher Walken, Natalie's heartthrob.....On an unrelated note, I like your use of the Walken comma!![]()
[doublepost=1486757796][/doublepost]Yea, that's because AP is amazing!
Apple is really that arrogant.
As a rule, given the same product I prefer to shop wherever is cheapest.
You're right and wrong.
You're right and wrong too.
This is what she should have said: "... some customers will say they are happy to switch banks to use it."
Sort of a Schrodinger. If TroyBoy30 opens the box, Jennifer's wrong. If bbeagle opens the box, Jennifer's right. If 69Mustang opens the box there will be a zombie cat. {mind blown} <-- it's funny if think about Schrodinger... the physicist, not the cartoon pianist.![]()
Apple is really that arrogant.
This is really quite ridiculous to me. Just think for a second what Apple Pay actually does. I put my iPhone up to the reader, it says on the screen place your finger on TouchID. I do it, it pays.
What other functionality is there to be added? It has one feature, pay for things when touched on a reader. There is no other features for the banks to add, there is no need for alternatives. Just support Apple Pay and get your customers what you want them to have.
What they're arguing is that they want their software to handle the transaction instead of Apples but it still comes from the same card/account and would function exactly the same.
This "it's not about the fees" rhetoric is plainly ******** as it's the only thing they have to gain, there is no other functionality/features to be added.