Apple's Jimmy Iovine and Dr. Dre Ordered to Pay $25 Million in Royalties to Former Beats Partner

[dan110]

Why would Apple retire Beats when, as you said, they appeal to a different demographic? That's literally throwing away customers.

(Expected response: "Not updating the Mac is throwing away customers.")

It's called "Courage". *cough*

 

[cocky jeremy]

Apple and Beats have different demographics

That's the entire point. That's how you sell to a wider range of people and make more money.

 

[macduke]

Why they hate? Where is this rooted?

That a former DJ created mix beats paid royalties via the original production label for NWA and created a NEW Genre of Rap music that became the norm and highlighted a world many well to do had no IDEA about?

That a production music mogul partnered with Dre & Lamar and created good quality headphones that created a marketing GENIUS the globe over because well B&W/B&O/BOSE etc couldn't dream of climbing from start up that fast?

Sincerely where is the hate coming from.

This is a debt Apple incurred. I recall this case that lingered prior to Apple purchasing Beats Inc. I also recall the disbandment from Monster Inc from Beats just prior to this as well.

This is just the first decision which means it could be contested. I honestly don't think it'll hurt either nor Apple one small bit.

Mostly Jimmy annoys me with his horrible keynote performances and personality, but Dre's tacky video that he posted after the Apple-Beats deal went through is what annoyed me. They don't fit the culture at Apple with behavior like this. https://www.dailydot.com/debug/dr-dre-apple-beats-confirmed/

 

[SeattleMoose]

When Apple paid that outrageous sum to buy Beats...I just felt it was the worst use of Apple money I had ever seen. Years later...I feel vindicated. It's like when The Beatles paired up with that "electronics genius" called "Magic Alex". Another big soggy wet firecracker. pooffffttttttssssszzz.