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I'm of the mind that it's Jobs who made Apple great. That Apple performed as well as it did after Jobs was kicked out of Apple in 1985 is just a matter of inertia. Likewise, when Jobs died, Apples performance has largely been one of inertia. But the spirit of the company seems to be adrift, no vision, corporate mentality.
 
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Ternus leads Apple's hardware engineering team, and he has been described as having an even temperament, strong attention to detail, and intimate knowledge of Apple's supply chain. Some at Apple fear that he is too risk averse, inexperienced with geopolitical issues, and not charismatic enough to run Apple.
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MR posters have repeatedly assured us that a “monkey” can run Apple. Maybe that’s not really true however being risk averse as opposed “damn the torpedoes full steam ahead” has its advantages.
 
Anyone have any insight why Craig is not being considered? I'm curious why in all this time we've never heard his name as an option.

Yeah, Craig has always seemed like one of the more charismatic and likeable presenters, so I might have asked the same question… before Liquid Glass. 🤢 I know, I know… some people like it, but to me it’s an abomination. Got to remember that Apple also launched circular mice and some awful UI during the brushed metal era under the best CEO they ever had… so, there’s that.

lol.. are people still not over this? I actually like liquid glass.

Nope. We’ll be over it when it’s over. 😉
 
Ternus leads Apple's hardware engineering team, and he has been described as having an even temperament, strong attention to detail, and intimate knowledge of Apple's supply chain.
If “strong attention to detail” means putting a notch in literally every laptop when none of them even have Face ID, and also giving literally every laptop screen asymmetric corners where the bottom has modern 90-degree corners and the top has over-half-a-century-old CRT-television-style rounded corners, then John Ternus is just as clueless and mediocre as Tim Cook.

Scott Forstall would be the best choice for CEO. Forstall truly has “strong attention to detail,” so much so that he even used to keep a jeweler’s loupe at his desk in order to magnify and closely examine each pixel in the skeuomorphic designs he championed, which were unparalleled in terms of innovation and user-friendliness.
 
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Sometimes a tech design is mature, and there's nowhere left to go. The current laptop design is quite good.

Cars today all have a body with four wheels, just like the 1908 Ford Model T. If a design like that works ... whaddya gonna do, really. Apple's software needs attention, however.
We don't know until someone comes out with something better. Unlike the automobile analogy, the laptop is a phase / portion of the evolution of computing. A computer was once a room sized box with a readout, it evolved into desktops, portable suitcase computers, laptops without palm rests, laptops with palm rests (thanks Apple), PDAs, tablets, smartphones, etc.

Not saying we need drastic change, also believe there may be better ways to meld the world between tablets and full feature laptops.
 
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Please don't, for the last decade he present 3 iterations of multitasking flow, 2 in the last 4 years.

EDIT: Why reply button didn't work?
 
And he did it. And, he’s still working at the company and is thought by some to be one of the options for CEO. I’m sure everyone in a leadership position has had to say the unpopular thing, but being able to say it is the difference between a leader and a hollywood co-producer.
I mean think of Phil Schiller having to introduce first the MacBook in 2015, then the redesigned MacBook Pro in 2016 and in the same year, introduce the iPhone 7's lack of a headphone jack - very controversial at the time.

That's a rough 2 years.
 
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