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macrumors bot
Original poster
Apr 12, 2001

Apple this week shared a new "Shot on iPhone XS" ad highlighting the sport of cricket in India, coinciding with the ongoing 2019 Cricket World Cup in England and Wales. The video is featured on Apple's website in India.

"It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. Come, celebrate cricket the way India does."

The video is part of Apple's efforts to step up its localized marketing over the past few years. In previous "Shot on iPhone" videos, Apple has highlighted a teenage athlete from the American Samoa, the Cuban surfing community, the Brazilian Carnival, professional hockey players in Canada, and more.

Article Link: Apple's Latest 'Shot on iPhone' Video Timed With 2019 Cricket World Cup
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macrumors G3
Feb 22, 2003
New Hampshire, USA
In most cases, it's the photographer more than the camera. I doubt that many people shooting video on their XS could get results like these.

When I hear the word cricket, this is the first thing that comes to mind.



macrumors 6502
Jun 8, 2015
So they bother releasing it now when the tournament is 2/3 finished.

Great timing with that one.
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