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They seem to have shaved the trade-in prices on offer in the UK, when it launched I was offered £160 for my 6s, now its £94
 
The more I use my XR the more buyers remorse I have got not waiting and taking up any deals. Apart from the improved battery over my aging 6S, I’m getting very little benefit from the XR. It just feels the same, but actually worse in some areas. Face ID is awesome when it works but too often it doesn’t. Slouching on your bed? Face ID won’t work.

Frankly it’s not good enough when you see what the 2019 android phones are packing. IMO they fd up hugely not having an integrated finger sensor to bridge until Face ID was rock solid.
 
In a word, convenience.

Many people are not into dealing with Craigslist, EBay, etc. and the convenience of a hassle-free transaction rules.
Not to mention, the number of people that I'd encountered during my retail days that had their iPhone stolen right in front of them when they thought they were meeting up for a "legit sale".
 
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It is more convenient, and less of a hassle. You just walk in a store, give your old and pick up new phone.
I must admit, I helped sell my Dad's old iPhone 6 when I upgraded to the Max and gave him my iPhone 7 after replacing the battery by taking it to a store that sells 2nd Hand Mac Products. I recieved $100 AUD for it which if you ask me wasn't too bad. I can understand individuals going to the Apple Store though, I'm not exactly keen selling items over the internet but that's just me.
 
Not what the numbers said. Take out the fall in China (where price is perhaps an issue) and they set revenue records again.

They already did set revenue records in tons of countries, including the US, Canada, Italy, Germany, Netherlands, Korea, Vietnam, and others including all Asia Pacific minus China.

Why would they discontinue this if they needed to push product harder?

Revenue records, because they hiked the price by 20% or so. plus they probably included phones pre-ordered by providers, which have yet to be sold. Probably not records in sale numbers. (conveniently they dropped unit sale numbers). Either way, it‘s not a sustainable strategy. As Jeff Williams said in a recent interview: They are working to address cost, so they are probably well aware of this.
 
It is more convenient, and less of a hassle. You just walk in a store, give your old and pick up new phone.

.... And loose 100-200 dollars in the process.

What is the hassle? I have been selling my 1 or 2 years old device since 2009, I don’t see it as a hassle, I consistently get around 200 dollars more of what Apple offers.
 
Never understood these trade in programs...
why would anyone trade their iPhone in, instead of selling it locally themselves...

I don’t even sell locally anymore, I just would rather trade it in. And the reason being I don’t want to deal with those who are inconsistent or trying to waste my time with low offers. Trading in to me, at least alleviates the fact that I don’t have to deal with online scams and strangers in person, and I find trading in to be more convenient, even if that means I take a loss/hit on the iPhone sale.
 
Revenue records, because they hiked the price by 20% or so. plus they probably included phones pre-ordered by providers, which have yet to be sold. Probably not records in sale numbers. (conveniently they dropped unit sale numbers). Either way, it‘s not a sustainable strategy. As Jeff Williams said in a recent interview: They are working to address cost, so they are probably well aware of this.
Wrong, you don’t understand Apple’s inventory. They exited the quarter with lower channel inventory, which are not even sales until sold to customers. Even if they were, the amount of channel inventory is negligible to the total iPhone sales in the Xmas quarter of 70-80M.

Revenue increases still force consumers to choose to spend dollars on Apple products, so it's a revenue record nonetheless. iPhone unit sales were up for FY2018, with the new prices, btw. We won’t know unit sales for iPhone in 2019, but other products like wearables, iPad, and services are picking up.

As a company, you should use pricing power where you can as sales of your product begin to mature, like iPhone. It’s brilliant and any business with pricing power does it. The ones that don’t, can’t.

Have you priced a Disney vacation recently?
 
Anyone know why such a high bar for trade-in for Australia (iPhone 7 Plus)? Americans can go down to the iPhone 5 models ($30-40), and you get $150 for the almost five year old, base model iPhone 6.
 
Warning: Long post ahead.

I’m an Aussie and I thought I’d add in my two cents here. For many Aussies, price isn’t much of a factor. Our carriers offer decent prices on the smartphones. E.g. I paid $151 per month to have a 256g 7 Plus. 2 years later, I’m paying $157 and my data has gone up from 20 gig to 120. There are just a few things at play.

I believe the Xs is an extremely underrated phone - extremely expensive and underrated. The Max is by far, my favourite phone I have ever owned. I’m still blown away by how luxurious it feels in the hand, I think the Camera was very underrated and it all started with the boring as hell keynote.

I am a hardcore Apple fan boy and have defended them so much, but it is glaringly obvious that people are getting annoyed with Apple, me included. A good litmus test is speaking to family/friends/colleagues.

Firstly, it’s not as cool to change your phone every couple of years anymore and there’s the whole ‘I don’t want to lose any data’ thing. Then when you do, for a lot of people moving to Face ID is scary - even though I personally love it. They don’t see it as innovation as much as they do ‘change’ and we all know how much people hate change.

For me, the most annoying thing is that since 2016, no matter what product they release, there’s a trade-off. They do it in the name of innovation but for a company that cares so much about UX, it’s not actually a great experience for the customer. For the most part, I’m OK without a headphone jack, but that annoyed a lot of people. Then you look at moving completely to TB3 on their MacBook Pros. I’ve convinced so many of my friends to buy MacBook Pros but then they get really angry and turned off the dongles. Newer iPads are so eye-wateringly expensive but they don’t work with 1st gen pencil or the keyboard. The XR is a great phone but it has LCD. The Watch is great but it’s 70% of the cost if you crack the screen. I could go on and on.

When I look at these issues separately, I can easily go into justification mode and defend Apple, but I really feel that for people, it’s becoming more of a chore when they buy from Apple. It’s like with every product they release, you’re just waiting for the catch. I never thought I’d bring Steve Jobs into this discussion but when I watch his keynotes lately, you see how much people would react when he’d bring the price of an iPod or MacBook Pro down while even getting you better features. I remember those days where I would be happy to buy an Apple product because it just worked and Apple wasn’t afraid of being competitive. Jeff Williams talks about them not wanting to be an elitist company, but it seems like it’s all they’re becoming.

Scarily, I remember up until a month ago where if someone said something bad about Apple, I would go crazy in Apple’s defence. I had a sour experience where my brand new 2018 iPad Pro had screen stutter and no one from Apple acknowledges it even though there’s hundreds, if not thousands in the community that are suffering from it and that really was a turning point for me. At the moment, and it might be temporary, I am tired of defending Apple the way I have in the past. I am tired of having a product announced and waiting for the latest controversial move that they’ve pulled, including when they show the price.

If you look at their two most successful products recently, Watch and AirPods. It’s not a conincidence — they just ‘work’ and they have a great value proposition. I can’t say it’s the same for everything else.

I seriously am having Apple fatigue and am increasingly finding it harder to justify their decisions. I never thought the day would come because I literally own one of every product they’ve released.
 
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Not what the numbers said. Take out the fall in China (where price is perhaps an issue) and they set revenue records again.

They already did set revenue records in tons of countries, including the US, Canada, Italy, Germany, Netherlands, Korea, Vietnam, and others including all Asia Pacific minus China.

Why would they discontinue this if they needed to push product harder?

If you see their financial data summary, the number of units moved is only slightly higher even though revenue went decently up. That means they are selling much more premium phones than the lower priced ones. That’s also why they pushed the XR so much harder than the XS/Max with trade-ins and marketing.

Apple’s recent actions are backed by the numbers.
 
Warning: Long post ahead.

I’m an Aussie and I thought I’d add in my two cents here. For many Aussies, price isn’t much of a factor. Our carriers offer decent prices on the smartphones / Jeff Williams talks about them not wanting to be an elitist company, but it seems like it’s all they’re becoming

Certainly pricing has gone up as Australia has copped double increases - both Apple's increase and our sinking currency has made all iPhones more expensive than ever, along with carriers no longer offering decent subsidies as they used to.

Apple have always offered trade ins on phones but they never pushed it as they have in the last few months so I don't buy the 'Apple is desperate' story they are simply giving customers as many options as possible to get them over the line.

I will be very interested in this years iPhone release as they are under pressure to deliver on both innovation AND pricing more than ever.
 
If you see their financial data summary, the number of units moved is only slightly higher even though revenue went decently up. That means they are selling much more premium phones than the lower priced ones. That’s also why they pushed the XR so much harder than the XS/Max with trade-ins and marketing.

Apple’s recent actions are backed by the numbers.
Yeah, we all know their ASPs went up. Pricing power. It’s a good thing. I said units were up despite increased prices, so revenue was up almost 20% in FY2018.

These are good things.
 
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