Warning: Long post ahead.
I’m an Aussie and I thought I’d add in my two cents here. For many Aussies, price isn’t much of a factor. Our carriers offer decent prices on the smartphones. E.g. I paid $151 per month to have a 256g 7 Plus. 2 years later, I’m paying $157 and my data has gone up from 20 gig to 120. There are just a few things at play.
I believe the Xs is an extremely underrated phone - extremely expensive and underrated. The Max is by far, my favourite phone I have ever owned. I’m still blown away by how luxurious it feels in the hand, I think the Camera was very underrated and it all started with the boring as hell keynote.
I am a hardcore Apple fan boy and have defended them so much, but it is glaringly obvious that people are getting annoyed with Apple, me included. A good litmus test is speaking to family/friends/colleagues.
Firstly, it’s not as cool to change your phone every couple of years anymore and there’s the whole ‘I don’t want to lose any data’ thing. Then when you do, for a lot of people moving to Face ID is scary - even though I personally love it. They don’t see it as innovation as much as they do ‘change’ and we all know how much people hate change.
For me, the most annoying thing is that since 2016, no matter what product they release, there’s a trade-off. They do it in the name of innovation but for a company that cares so much about UX, it’s not actually a great experience for the customer. For the most part, I’m OK without a headphone jack, but that annoyed a lot of people. Then you look at moving completely to TB3 on their MacBook Pros. I’ve convinced so many of my friends to buy MacBook Pros but then they get really angry and turned off the dongles. Newer iPads are so eye-wateringly expensive but they don’t work with 1st gen pencil or the keyboard. The XR is a great phone but it has LCD. The Watch is great but it’s 70% of the cost if you crack the screen. I could go on and on.
When I look at these issues separately, I can easily go into justification mode and defend Apple, but I really feel that for people, it’s becoming more of a chore when they buy from Apple. It’s like with every product they release, you’re just waiting for the catch. I never thought I’d bring Steve Jobs into this discussion but when I watch his keynotes lately, you see how much people would react when he’d bring the price of an iPod or MacBook Pro down while even getting you better features. I remember those days where I would be happy to buy an Apple product because it just worked and Apple wasn’t afraid of being competitive. Jeff Williams talks about them not wanting to be an elitist company, but it seems like it’s all they’re becoming.
Scarily, I remember up until a month ago where if someone said something bad about Apple, I would go crazy in Apple’s defence. I had a sour experience where my brand new 2018 iPad Pro had screen stutter and no one from Apple acknowledges it even though there’s hundreds, if not thousands in the community that are suffering from it and that really was a turning point for me. At the moment, and it might be temporary, I am tired of defending Apple the way I have in the past. I am tired of having a product announced and waiting for the latest controversial move that they’ve pulled, including when they show the price.
If you look at their two most successful products recently, Watch and AirPods. It’s not a conincidence — they just ‘work’ and they have a great value proposition. I can’t say it’s the same for everything else.
I seriously am having Apple fatigue and am increasingly finding it harder to justify their decisions. I never thought the day would come because I literally own one of every product they’ve released.