Apple, one of the most influential and powerful companies in the world has reached it climax. And its their own fought. *You need to read the whole post for the whole idea* iPhone Rant: You can not expect to have a new iPhone every year to sell 100 million units each quarter. They started the whole smartphone revolution, and them releasing a new iPhone every year has put them in a corner. The competition knew they needed to compete, so as Apple released a knew iPhone every year, so did they. This wasn't a problem for a while because the competitors smartphones were garbage. As they slowly became more of a serious option to consumers, now Apple has to release a new iPhone every year to compete. This caused an over saturation of iPhones in the market. Them releasing a new iPhone every year is going to kill the iPhone name. Product Names Rant: Why must every new iPhone and iPad get a knew name? Were soon all ready on our 7th number iPhone? This is getting ridiculous. This is causing people to stop caring, in their minds 7 means not "cool" anymore. They need to get rid of the numbers. How is the iPhone SE, anything 'Special'? It was just their own arrogance thinking everyone wanted a phone bigger than a 4.0 inch size. Software Rant: If they had a "serious" software bug in the early days it wasn't such a big deal. Now it will be on the front page of every news site for weeks, which can cause people to not trust Apple anymore, and the competitors become a viable option to consumers (so they think). Why is this? Because back then their software wasn't running on a billion devices. No software is perfect but one can't argue that them releasing a new software update every other year would allow them to properly test and fix bugs. How can all these issues be fixed? Simple.: They need to releases new hardware, iPhone, iPad, Apple Watch, Macs, Apple TV, every other year. They than need to release new software for all those products in the years in between those new hardware releases. So one year they release all hardware, the next year they release all software, then the next year they release all hardware, etc. This would allow them to release truly revolutionary products again, with software that has little bugs and amazing new features. Think about it, the original iPhone was in development for many many years before it was released, why can't they do this for every new iteration of a product? Being able to have 2 years would defiantly allow this. As for the names of the hardware and software, they need to simplify it: *Screen Sizes may be different but you get the idea* Hardware: iPhone: 3 iPhones, 3 Sizes iPhone - (minus) = 4 Inch Screen iPhone (the default middle version) = 4.7 Inch Screen iPhone + (plus) = 5.4 Inch Screen iPad: 3 iPads, 3 Sizes iPad - (minus) = 7.9 Inch Screen iPad (the default middle version) = 9.7 Inch Screen iPad + (plus) = 12.9 Inch Screen iPod: 3 iPod, 3 Sizes iPod - (minus) = 4 Inch Screen iPod (the default middle version) = 4.7 Inch Screen iPod + (plus) = 5.4 Inch Screen Apple Watch: 3 Apple Watches, 3 Sizes Apple Watch - (minus) = 38 mm screen Apple Watch (the default middle version) = 42 mm screen Apple Watch + (plus) = 45 mm screen iMac (don't have an idea for a new name but needs to be changed): 3 iMacs, 3 Sizes iMac - (minus) = 21.5 Inch Screen iMac (the default middle version) = 27 Inch Screen iMac + (plus) = 32 Inch Screen macBook: 3 macBooks, 3 sizes macBook - (minus) = 13.3 Inch Screen macBook (the default middle version) = 15.4 Inch Screen macBook + (plus) = 17.3 Inch Mac Pro (don't have an idea for a new name but needs to be changed) and every release, they simply code name it "The New ______ " (remember they did that with the iPad 3), people don't need new number to differentiate. Get rid of all iPods, as once we get wireless headphones the Apple Watch would basically take the concept of iPods away. Get rid of the MacBook Air as the 'Air' concept to now pointless. Software: iOS iPhone iPad iPod macOS iMac (don't have an idea for a new name but needs to be changed) macBook Mac Pro (don't have an idea for a new name but needs to be changed) watchOS Apple Watch tvOS Apple TV as for sub software renames: 4 Apps Instead of iTunes Music My Music and Music Videos, Apple Music, Radio, and Apple Music Store Video My Movies and TV Shows, and Apple Video Store Books: My Books and PDFS, and Apple Book Store Podcasts: My Podcasts, and Apple Podcast Store and when they refer to all the digital stores, they could just say "Apple Media Store", or "Apple Digital Store".