Where is Apple's blog, where it responds politely and professionally to inaccurate media reports using such an avalanche of well documented facts, ideally confirmed by independent third parties, that the sloppy journalist is revealed to be a bozo with little credibility?
Apple can be aggressive in the sense of creating a well funded team to identify each inaccurate media report and respond to it thoroughly. This can be done in a professional manner without Apple developing a reputation for being aggressive in the negative sense.
As example, MacRumors is a leading Apple forum. Posters such as myself often take Apple to task on various subjects, just as I'm doing here.
A single modestly paid English major type employee at Apple could be assigned to monitor this forum and respond to some of the challenges, presenting Apple's point of view.
If the challenger gets wound up and somewhat hysterical as often happens, and the poster from Apple remains calm and professional, Apple is probably going to win that thread.
As others observe the challenger being defeated by well presented facts, they will become more careful about their own challenges, and the dialog environment is enhanced.
I should add that I often make many of the same mistakes Apple makes. Sometimes I have a valid point, but I get too hard charging and ruthless about it, which alienates readers and makes it harder or impossible for me to build a coalition in favor of my position.
Steve Jobs used to needlessly alienate people. I do it too. So does Apple. The medical term for this is Persistent Nerd Syndrome.
